Who is Asahi Keke? & Popular Article Summary☀️ *Updated August 17, 2026
These are the notes I have updated so far. Thanks to note and X, more people are finding me, so here is a self-introduction along with my popular articles and membership information. *Updated monthly at the beginning of the month.
Who is Asahi Keke?
An ordinary person who has spent 15 years in the entertainment industry as a business manager and producer.
My areas of expertise are games, manga, publishing, streaming, anime, and characters.
I am currently self-employed and continue to work in the entertainment industry.
My career path: Advertising agency → Entertainment company → Entrepreneurship.
I keep my real name hidden. In exchange, I write about the "real deal" of the industry without holding back.
I write 350 articles a year.
Starting in July 2025, as of August 11, 2026, I have just surpassed 368 articles. That is a pace of 350 articles a year. As I write, I have also started receiving requests for advisory and production work. I am truly grateful. It is fun to be able to do various kinds of work.
I write about entertainment, culture, and technology from a producer's perspective.
August 2026, what is being read most recently
For first-timers, start with these three
What is being read most recently *Available to read for free
For those asking, "What should I read first?" These are the articles that have received the most "likes" recently.
Best Sellers
Membership "Awakening Conference"
I run a membership called "Awakening Conference." It is a bit of a suspicious name, isn't it? But there is a reason why I chose it.
Based on my own experiences, when you can see the structure, you can make choices. When you can make choices, you can take action. When you take action, the future moves in the direction you desire. I call this sequence "awakening."
When I was at a company, there was a place where I could talk and discuss "why this succeeded or failed" and "how this structure works" with executives, partners, and team members. However, after starting my own business, those opportunities decreased significantly.
So, I decided to create that space on note.
I started the "Awakening Conference" community with the thought of sharing the many ideas that pop into my head with everyone.
Therefore, I will remove the limiters and deliver my producer thinking on entertainment, pop culture, and technology to my heart's content.
"Knowing" and "seeing" are different things.
After reading, movies, anime, manga, music, business, and AI will all look a little more fun than they did yesterday. I only write articles like that.
Here is what I mainly share.
Information that helps you enjoy music, manga, anime, movies, and dramas even more
Analysis and commentary through culture and trends
Questions and answers that uncover the 'why' behind hits and trends
Structuring information to grasp the essence from the surface
Articulating what you see to make it your own weapon
Thinking methods to choose your next move based on future predictions
Content creation techniques to turn thoughts into content
Sharing other unique thoughts, insights, and wisdom
There are two plans.

The Standard Plan is 500 yen
I deliver 5 to 10 membership-exclusive articles per month.
After reading, movies, anime, manga, music, and business will all look a little more fun than they did yesterday. I only write articles like that.

The All-You-Can-Read Plan is 980 yen
In addition to standard articles, you get unlimited access to over 300 past articles. This plan includes all articles, such as 'Entertainment Anatomy' and 'Practical Business Studies'.
I only write articles that change your 'perspective' on something after you read them.
I open up free slots at the beginning of every month, so please check them out.
🎙️ You can also listen on the podcast
Popular articles can also be heard on the podcast. You can listen on Apple Podcasts and Spotify (all episodes are free to listen to), so please check those out as well.
Past popular articles
🎤 Music & Idols
Idols, singers, labels, and the music business.
📺 Anime
Decoding the business of anime through production, distribution, and industry structure.
🧸 Character & IP Business
A structural explanation from a producer's perspective on how character IP is created, priced, and proliferated.
✍️ Columns (Inside the Producer's Mind)
Thoughts on the entertainment industry and production-related topics.
📚 Manga, Digital Comics, Webtoons, and Publishing
Tracking the current state of the original content business, including publishers, digital comics, and webtoons.
🎬 Movies, Dramas, and Streaming
Explaining the strategies of movies, dramas, and streaming platforms, with a focus on Netflix.
💰 Licensing & Monetization
The practical side of 'how to earn' with IP, including royalties, licensing, cards, and merchandise.
🌏 Overseas & Global
The reality of the global entertainment market.
🤖 Tech, AI, & New IP
AI, VTubers, and Web3. The forms of new IP created by technology.
🎭 Analysis & Reviews of Entertainment Works
Reviews of works, narrative structures, verbalization, and notes on phrasing.
I'm also on X
I mainly tweet about these things.
「TikTokでバズって売れた」と聞くと昨日まで何もしていなかった人が、いきなり当てたように聞こえる。
— 朝日けけ。 (@keke_ent) August 10, 2026
でも、この3年で名前が広まった音楽アーティストを8組、火がつく前まで1組ずつ調べたら、なにもしていないところから火がついた人は、一人もいなかった。…
NewJeansを作った元HYBE CBO、クリエイティブディレクターのミン・ヒジン。そのインタビューを見て、ずっとぼんやりしていた輪郭がはっきりした。
— 朝日けけ。 (@keke_ent) August 2, 2026
普通、ものづくりの人は、自分でも作ってみたいと思うはず。なのに、なぜ「一度も作りたいと思ったことがない」と言うのか。… pic.twitter.com/PfaM2b5XJi
アシビシステム中川社長のラジオを聴いて、ずっと引っかかっていたことが腑に落ちた。普通、音楽ビジネスは発売日に向けて宣伝を積み上げる。初動がすべてで、外したら次の曲。そういうものだと思っていた。
— 朝日けけ。 (@keke_ent) July 17, 2026
なのに中川社長は、発売日を「在庫登録日」だと言い切った。… https://t.co/TWyh6fd6U0
It is thanks to all of you that my work has gradually started to be read.
I will continue to write articles that change your perspective on something. I would be happy if you would keep checking in.
いいなと思ったら応援しよう!
少しでも心が軽くなったり、新しい視点が役に立ったと感じてもらえたなら、とても嬉しいです。いただいたチップは、記事執筆時のコーヒー代やリサーチの質を高めるために使わせていただきます。あなたの応援が、本当に励みになります。