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Strategy for Increasing Awareness of Facilities Using note | How to Write a 'note for Welfare Facilities That Gets Read'

みや｜福祉×AI/WEB｜就労継続支援B型マーケ担当

Hello, this is Miya (@employment38).

I am in charge of marketing at a Type B Continuous Employment Support facility in Sapporo.
This is the fourth installment of our Web Attraction series.

So far, I have introduced:

SEO measures for websites (Part 4)

SNS operation (Part 7)

Google Business Profile (Part 9)

This time, I am proposing the use of note as a 'fourth customer attraction channel'.

'We want more people to know about our facility. But we don't have the budget to run ads.'

'We want more people to know about our facility. But we don't have the budget to run ads.'


note is perfect for facilities like yours.

Why note is suitable for welfare facilities

There are three reasons why note is suitable for attracting customers to welfare facilities.

Reason 1: You can start for free
Account registration and article posting are both free. You can start sharing information with zero cost.


Reason 2: There is a culture of reading long articles
While X (Twitter) focuses on short text, long articles are read on note. It is suitable for carefully conveying the facility's philosophy and approach to support.



Reason 3: It also appears in Google searches
note articles are strong in SEO and also appear in Google search results. When searching for 'Type B Continuous Employment Support [City Name]', there is a possibility that not only your website but also your note articles will appear at the top.




In other words, note has both 'the ease of SNS' and 'the SEO effect of a website'.



It is a very cost-effective medium for attracting customers to welfare facilities.

5 recommended themes to write about on your facility's note

For those who are thinking 'I don't know what to write', I will introduce 5 recommended themes.

Theme 1: Introduction of work content and programs

What people considering using your services
want to know most is
'What kind of tasks (work) can I do at this facility?'

・What kind of work is data entry?
・What exactly does light work involve?
・What do you learn in the computer course?

By introducing one task per article
with photos and specific anecdotes,
you make it easier for readers
to visualize the work.

'This is what you can do at our facility.'
Simply conveying this clearly
can lead to the motivation to visit.

Theme 2: User Testimonials (with consideration for personal information)

We plan to cover this in detail in the 17th installment,
but user experiences are
the most persuasive content.

'Since I started coming to this facility,
my daily rhythm has stabilized.'

'I found work that suits me,
and now I look forward to coming here.'

Such voices
provide reassurance to those considering use,
making them think, 'Maybe I'll be okay too.'

However,
utmost care must be taken
regarding the handling of personal information.

・Always obtain written consent from the individual and their family
・Do not use real names (use initials or pseudonyms)
・Do not include details of disabilities or medical conditions
・Use expressions that do not identify the individual

If consent cannot be obtained,
please do not force publication.
Building trust is more important.

Theme 3: Explaining the System

Employment support systems
are very difficult for the general public
to understand.

・What is Type B Employment Continuation Support?
・What is the difference between Type A and Type B?
・How do I use the service?
・How do I get a recipient certificate?
・Does it cost money?
・Can I use it without a disability certificate?

Articles that answer these questions
in an easy-to-understand way
can also expect traffic from Google searches.

System explanation articles
become 'asset-type content'
that will continue to be read for a long time once written.

Theme 4: Staff Introductions and Thoughts

These are articles that show the 'people' at the facility.

'What kind of staff are at this facility?'
'What if they are scary people?'

People considering using your services
have these kinds of anxieties.

Why staff chose to work in welfare.
What they value in their daily support.
Stories of failure and lessons learned.

Articles like these
convey the 'personality' of the facility
and lead to a sense of security.

The self-introduction article I wrote in Part 6
follows this pattern.

Facilities where you can see the faces of the staff
are easier for people to think,
'Maybe I'll go check it out.'

Theme 5: Daily Life at the Facility

There is no need to write about anything special.

'The weather was nice today, so
we all opened the windows to work.'

'During the break,
a user recommended a book to me.'

These casual, everyday scenes
convey the atmosphere of the facility.

Think of it as writing on note
in a slightly longer form
than the SNS post templates from Part 7.

How to Write Titles That Get Read

Whether or not a note article is read
is decided by its title.

There are three tips for titles that get read.

Tip 1: Clearly state who the article is for

Bad example:
'Facility Information'

Good example:
'For those considering Type B Employment Support |
What you can do at ○○ Facility'

When 'who the article is for'
is included in the title,
it becomes easier for the target readers to click.

Tip 2: Include specific numbers or keywords

Bad example:
'Introduction to our facility'

Good example:
5 types of computer tasks |
Employment support type B in Sapporo City, XX Ward

Including numbers and location names
makes it easier to hit on Google searches.

Tip 3: Use a question format

Bad example:
How to use a type B facility

Good example:
Can I use employment support type B
even without a disability certificate?

Using questions that readers are likely to search for
directly in the title
will increase search traffic.

How to choose hashtags

note has a hashtag feature.
You can set them at the end of the article.

Examples of hashtags to use
for welfare facility notes:

Essential
#EmploymentSupportTypeB
#EmploymentSupport
#DisabilityWelfare

Location-based
#Sapporo
#XXCity
#XXWard

Theme-based
#AcceptingTours
#ComputerTasks
#Wages
#WelfareWork

5 to 8 hashtags is the right amount.
Too many can look like spam.

Update frequency and tips for consistency

I'll start with the conclusion.

It's fine to go at a pace you can maintain.
The important thing is not to quit. It's to keep going.

You don't need to update every day.
Even if it's once a week
or twice a month,
continuing is the most important thing.

There are 3 tips for continuing.

Tip 1: Decide on a day of the week


Decide to 'post every Thursday'.
Making it a routine
makes it easier to continue.

Tip 2: Rotate your themes


If you rotate through the five themes introduced earlier,
in order,
you will eliminate the time spent worrying about 'what to write'.

Tip 3: Create drafts with AI


If you have AI create the framework for your articles using the methods introduced in Part 1 or Part 11,
your writing time will be cut in half or more.

Instead of 'I have to write,'
create a system that allows you to write.
That is the secret to consistency.

Designing a path from note to your website

Once you have written a note article,
be sure to include a link to your website
at the end of the article.

'Click here to apply for a tour'
'Please visit our website for details about the facility'

People who become interested in your facility through note
will move to your website
and apply for a tour.

It is important to write articles
with this flow in mind.

Do not let your note stand alone;
utilize note as an 'entrance'
to your website.

Part 4: SEO measures,
Part 7: SNS operation,
Part 9: Google Business Profile,
and this time, note.

By coordinating these four elements,
the effectiveness of your customer acquisition will be maximized.

How to efficiently write note articles using AI

Finally,
I will introduce a way to use AI
to streamline the actual writing of note articles.

The method is simple.

Create a 'note article writing assistant'
in Gemini Gems (introduced in Part 11).

Since note articles do not contain personal information about users,
unlike notification documents,
using Gemini Gems is perfectly fine.

Example of custom instructions:

あなたは就労継続支援B型事業所の
広報担当です。

私が送るテーマや情報をもとに
noteの記事を作成してください。

以下のルールに従ってください。

・1行あたり20〜25文字程度で改行する
・文と文の間にも改行を入れる
・スマホで読みやすいレイアウトにする
・ですます調で親しみやすい文体
・利用者さんの個人情報は一切含めない
・事業所の雰囲気が伝わるあたたかい表現
・800〜1500字程度にまとめる
・記事の末尾にホームページへの
 リンクを入れる場所を示す

Just by telling this Gem your theme,
a draft of your note article will appear in a few minutes.

All that's left is to
edit it in your own words,
add photos,
and post it.

'I don't have time to write articles' is
no longer an excuse.

Summary: note is a place to convey the 'personality of the facility'

The website is for official information.
Social media is for everyday snapshots.
Google Business Profile is the gateway for searches.

note is
the place in between
that conveys the 'personality of the facility'.

Thoughts on support.
The character of the staff.
Daily life with the users.

By making this 'personality' visible,
a feeling of
'I want to visit this facility' is born.

First, try writing one article
introducing the work done at your facility.

Announcements

Click here for website SEO measures
↓
Part 4: Website SEO for Type B Facilities

Click here for social media operation templates
↓
Part 7: Social Media Operation Techniques for Employment Support Facilities

Click here for utilizing Google Business Profile
↓
Part 9: Complete Guide to Google Business Profile

Click here for how to write articles efficiently with AI
↓
Part 11: How to Create a Dedicated AI Assistant for Welfare Facilities Using Gemini's 'Gem' Feature

List of past articles
↓

Episode 1: How to save time on paperwork with Gemini
Episode 2: Want to introduce AI, but it's not resonating with staff
Episode 3: Full procedure for drafting individual support plans with AI
Episode 4: Website SEO for Type B Facilities
Episode 5: Automatically create meeting minutes with Typeless × NotebookLM
Episode 6: Why a nurse is working at a Type B facility
Episode 7: Social Media Operation Techniques for Employment Support Facilities
Episode 8: 5 ideas for using AI in user tasks
Episode 9: Complete Guide to Google Business Profile
Episode 10: 'IT skills will be your weapon' - A message to those working in welfare facilities
Episode 11: How to Create a Dedicated AI Assistant for Welfare Facilities Using Gemini's 'Gem' Feature
Episode 12: What if a user created their own self-introduction using AI?
Episode 13: Organizing user assessment information with AI

If you found this article helpful,
it would be encouraging if you could press the 'Like' button.
If you follow me,
you will receive notifications for the latest articles.

[About Me]

Practicing and sharing AI × Web utilization for welfare and employment support facilities.
Registered Nurse ⇒ Web Industry ⇒ Struggling as a marketing lead for employment support.
I am also publishing content on how to halve work tasks with Claude, Gemini, NotebookLM, and Typeless, as well as how to increase tour applications through Web × SEO.

My Profile

The future I want to create with Welfare × AI/Web

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[List of Post Categories]

AI Utilization Techniques for the Welfare Workplace

Complete Guide to Web Attraction for Welfare Facilities

AI Utilization Techniques for the Welfare Workplace

#Sapporo #EmploymentSupportTypeB #EmploymentSupport #DisabilityWelfare #WelfareWork #Wages #ComputerWork #ToursWelcome


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