Reaching search results while conveying your personality. "Netalie" provides support for note content creation for small businesses.
You already have a product or service.
But you don't know what to write on note.
You started, but stopped after a few posts.
Your articles are increasing, but you don't see a path that leads to work.
When your main business gets busy, you can't find the time to post.
Even if you use AI to create drafts, they don't sound like your own work.
For such sole proprietors, solo CEOs, and small business owners, I provide support to organize your note content creation.
I am a former retail store owner and have been involved in article production as a web writer for 8 years.
Hello.
I am Tsuyoshi Watataru, and I run "Netalie," a note content creation support service for small businesses.
Netalie is a business name that combines "neta" (content/ideas) and "atelier." (I'm also slightly conscious of "sommelier".)
To describe what I do in one sentence, it is
working together to organize your note so that it reaches search results while also conveying your personality and thoughts on your work
.
I find content already present in your work—such as things customers often ask you, thoughts you've had while working, memos, audio, and past articles—and refine them into articles that reach your readers.
A list of services and the latest information are summarized on the official website.
By finding content for articles and organizing them so that readers can proceed to the information they need, your note becomes a place where people who found you through search or those who already know your work can confirm your personality and philosophy before making a request.
note is the perfect place for small businesses
note is a place where articles remain like a blog, and where you can create touchpoints with readers like on social media.
Articles you write have the potential to be found through search later on. Through follows and "likes," you can also cultivate relationships where people read your work continuously.
What I think is particularly compatible with note is that it allows you to leave behind things that are difficult to explain on a website or in a short service introduction.
For example,
・Why you do this work
・What kind of philosophy you have toward your work
・What kind of people you want to support
・What you value and what you do not
・Things you want people to know before they make a request
・What criteria you use when deciding to take on work
That is what it means.
On the other hand, there is no need to put all your information on note.
If you have a physical store, it is easier for customers to check your location, business hours, reservations, and reviews on Google or reservation services.
If you are selling products, e-commerce platforms are better suited for prices, inventory, and shipping terms.
Rather than replacing those, note can be used as a place to supplement the background and decision-making factors of your work that cannot be fully explained on a single screen.
What a small business needs is not necessarily to be known by the masses.
When the right person visits, you want to create a state where they can understand:
・What this person does
・Whether the service is relevant to them
・What kind of philosophy they have toward their work
・What to check before consulting
・Where to see the official service details
that is clear.
At Netalie, we use note as a part of that.
Organizing the path for readers before increasing the number of articles
To be honest, writing articles recklessly will not automatically lead to work.
Instead of just increasing the number of articles one by one, if you organize them as an "article shelf" that readers can navigate without getting lost, your daily updates will turn into "assets."
That philosophy is the foundation of our note publishing support.
Please read from the section closest to your current concerns
Depending on the state of your note, the place you should review first will differ.
Therefore, this note has created four main entry points.
There is no need to read everything in order. Please proceed from the section closest to your current concerns.
1. I am writing articles, but I don't know where the bottleneck is
For those who want to check the foundation of their note, such as their profile, pinned articles, connections between articles, the end of articles, and the flow to inquiries.
You can find where to fix next while checking it yourself.
→ [note Diagnosis] For those whose note is not leading to work. 6 places you can check yourself
2. I have more articles now, but they look scattered
For those who want to grow their note as an "article shelf" where readers can navigate to the articles they need, by organizing the roles of past articles without discarding them.
I organize how to combine articles found through search, articles that convey personality and philosophy, and articles to read before making an inquiry.
→ How to grow a small business note as an "article shelf" | How to build a small owned media
3. I don't know what to write. I have notes and audio recordings
For those who want to use customer questions, explanations given during work, notes, audio, and past articles as article material, rather than going out to look for article topics.
I have summarized how to save what is already in your work and turn it into articles.
→ Article topics are in your work | How to turn notes, questions, and audio into note articles
4. I want to know how to use note for my industry
The role of note changes depending on the work, such as retail stores, professional services, consulting, classes, and production/contract work.
For your own business, where should you be found, and what should people confirm on your note? This is the entrance to industry-specific articles.
For those who find it difficult to search through free articles in order
In this note, I have published a significant portion of information on how to build an article shelf, profiles, article topics, search, and traffic flow in free articles.
However, because the free articles are created so that they can be read based on individual concerns,
"In the end, where should I start from?"
is something that can happen.
Therefore, for those who want to organize their note on their own, I have created a textbook that summarizes the concepts and procedures in one place.
[Complete Edition] How to grow a note that leads to work | 1,500 yen
The content is divided into three parts.
・Part 1 | How to grow articles that get read through search
・Part 2 | How to meet readers within note
・Part 3 | Designing your article shelf
At the end of each chapter, I have included "small steps you can take today" to help you put things into practice, and at the end of the book, there is an 11-page A4 worksheet.
There is no need to have a personal diagnosis.
You are not thinking about commissioning article production yet.
However, instead of searching for free articles one by one, you want to organize your entire note account in order.
If that is you, feel free to start with just this textbook.
→ [Complete Edition] How to grow your note for business (1,500 yen)
What Netalie values
Making the most of existing articles and words
I do not expect those who are already writing on note to recreate everything from scratch.
Among your past articles, there may be:
・Articles that can still be used for your current work
・Articles that can be used if you fix the ending
・Articles that can grow if you add information
・Articles that convey your personality and way of thinking
that remain.
Before adding new articles, we will check the ones you already have. We will create only what is missing and return what is usable to your article shelf.
If it doesn't need to be an article, don't make it one
Netalie also provides article production services, but I do not consider writing articles as the first solution.
Sometimes it is easier to understand if you consolidate your rates, business hours, booking methods, and current availability on a service page or booking page.
For short questions, simply adding them to an FAQ might be enough.
If your existing articles already provide sufficient explanation, there is no need to create new ones.
First, look at what you already have.
If rearranging or adding a little bit is enough, stop there.
Only turn things into articles when a long explanation is still necessary.
I value this order.
Particular about how to use AI
I also use AI in the article production process.
I use it differently for each step, such as organizing articles, creating structures, assisting with drafts, and comparing expressions.
However, I do not use AI alone to create generic text that applies to anyone just to increase the number of posts.
The raw materials for the articles are:
・Insights during work
・Questions from customers
・Voice memos
・Past articles
・Records of consultations and responses
・The criteria that the individual values
AI is used as a behind-the-scenes tool to help deliver the individual's thoughts to readers continuously, not to take away their own voice.
The scope of what is needed varies from person to person.
If you can proceed on your own, you are welcome to do so.
I will work with you to organize only what is necessary while looking at where you currently stand.
Regarding articles that introduce products and services
In this note, in addition to articles thinking about small business publishing, I also publish articles featuring books, web services, tools used for work, and corporate initiatives.
From companies, publishers, and service providers,
・I want you to actually try and introduce a product or service
・I want you to create an article based on provided materials or interview content
・I want you to cover new initiatives from the perspective of a small business or sole proprietor
・I want you to organize features that are difficult to convey through official information alone into a readable format
I also accept such consultations.
In the articles, rather than just listing the features of the product, I organize:
・Who it is relevant to
・In what situations it is useful
・Things I noticed after actually using it
・Things to check before introduction
・How it can be applied to the field of small business and publishing
I organize these points.
It will be noted within the article that it is a commissioned piece.
Also, I do not post predetermined evaluations as they are, nor do I support expressions that guarantee results. I will produce articles that allow readers to make their own judgments based on information that has been actually verified.
Depending on the theme of this note and compatibility with the readers, I may not be able to accept your request. Please consult via the inquiry form regarding publication methods, article content, and schedules.
Click here for inquiries and consultations
I will also summarize the menu for note publishing support.
I want to learn the steps and proceed on my own
How to grow a note that leads to work | 1,500 yen
This is a textbook that guides you through search, meeting readers within note, and designing a 12-article shelf. It is suitable for those who do not need individual support and want to organize things themselves.
This is an updated version. The price may be revised as additions are made, but those who have already purchased it can read the latest version at no additional cost.
→ [Complete Version] How to grow your note to lead to work
If you want to do the work yourself, start here. If you want someone to look at your note from the outside, please proceed to the next publishing dock.
I want someone to check my note from the outside
Netalie note diagnosis & publishing dock | 3,000 yen
A personalized diagnosis that checks your current note from 6 perspectives and organizes:
・Existing strengths
・Where bottlenecks are occurring
・The one place to fix with top priority
・Places that don't need to be touched this time
・The next article to write
is what this individual diagnosis organizes.
This service includes a post-diagnosis after-checker and individual email support. Instead of listing a large number of problems, we narrow down the next steps to take.
Click here for inquiries and consultations
I want to organize my existing articles, decide on their placement, and determine the next tasks
note article shelf blueprint service | 12,800 yen
A one-time purchase service that checks your existing articles and information to concretize:
what to keep, what to fix, where to place it, and how to connect it
is what this service concretizes.
For those starting a note, we will design the necessary initial articles after confirming your current products, services, readers, and the purpose of your note.
For those who already have articles, we offer:
using them as they are
changing the placement or internal links
adding some content
redesigning them to match your current work
keeping them but not placing them at the core
Create new
Do not touch for now
We will organize them by separating them into these categories.
When considering core articles, we use a maximum of about 12 as a standard framework for review.
However, filling all 12 is not the goal.
If 8 are enough, then 8 it is.
If existing articles and service pages are sufficient, there are cases where almost no new articles are created.
We also determine whether pinned articles or hub articles are necessary.
For each article, we organize the reader, role, conclusion, available materials, key points to cover, and the next destination if needed.
Furthermore, we design:
Policies for profiles and pinned articles
How to use hubs, magazines, and internal links
Connections to official pages other than note
Areas that can be fixed just by changing the layout
Places that do not need to be touched this time
The first three things to do
as well.
This is suitable for those who want to write the main text themselves but cannot narrow down their own articles.
It is also for those who want to organize everything before increasing the number of articles.
There is actually a public sample where I organized my own 320+ notes.
In this case, the result was "12 core articles + 4 hub articles," but this is not a template that applies to every note.
Click here for inquiries and consultations
I want to outsource article creation
note Serial Service | 4,000 yen per article
will be the price.
The main text is as follows.
The note Serial Service is a service that prepares necessary note articles into completed drafts based on materials found within your own work.
We use:
Insights from your work
Questions actually asked by customers
Short memos
Audio
Past articles
Consultation records
Internal documents
Sales materials
and so on.
We will create the articles after confirming their roles.
However, you do not necessarily need to use the "note Article Shelf Blueprint Service" to request article creation.
If you already have
an article shelf
an editorial policy
an article purpose
a client-side structure
a clear publishing plan
, we may be able to start article production after reviewing the content.
The fee is a simple 4,000 yen (tax included) per article.
1 article | 4,000 yen
2 articles | 8,000 yen
3 articles | 12,000 yen
4 articles | 16,000 yen
5 articles | 20,000 yen
6 articles | 24,000 yen
There are no automatic renewals or monthly contracts.
Once the required number of articles has been produced, we will conclude the project.
You do not need to order the same number of articles next time.
You are welcome to write them yourself during periods when you are able to do so.
Contents included in the note serialization service
Confirmation of article role
Organizing provided notes, audio, and materials
Title proposals
Article structure
Drafting the body text
Necessary internal links
Information at the end of the article if necessary
Review and revision of the manuscript
Not all articles will be linked to inquiries or service pages.
If the article body answers questions and fulfills its role, we may not force a CTA.
The completed manuscript will be delivered in text format.
You will be responsible for posting to note, setting images, formatting, and publishing.
We do not take custody of login information or note accounts.
Click here for inquiries and consultations
I want to organize everything from the foundation, including my profile and pinned articles.
note Initial Setup Pack | 70,000 yen
This is a one-time purchase plan that organizes your profile, pinned articles, 12 article shelves, article production, and end-of-article navigation all at once.
It is suitable for those who are just starting with note or those who want to reorganize their current note from the ground up.
The contents included are as follows:
・Organization and setup of profile
・Creation or reorganization of pinned articles
・Design of 12 article shelves
・Production of the first 12 articles
・Design of end-of-article navigation
・Necessary initial settings such as magazines
・Posting and formatting of the completed manuscript to note
In the note Initial Setup Pack, we will temporarily take custody of your note account login information to perform the initial settings.
After confirming the scope of work and handling procedures in advance, I will set up your profile, pinned articles, articles, magazines, and the call-to-action at the end of your articles.
Once the initial setup is complete, I will ask you to change your login information, and I will not continue to manage your account. (Please change your password yourself.)
Before an article is published, you will be asked to review the content.
Continuous posting on your behalf or account management is not included in this plan.
If you are already using the note Publishing Dock or the note Article Shelf Blueprint service, I will check for any overlap in work and provide you with a quote for the difference.
→ Consult about the note Initial Setup Pack
Click here for inquiries and consultations
About Payment
Depending on my current workload, I may not be able to accept your request immediately. Also, there may be cases where my services are not a good fit for you, so I will handle purchases by sending you a payment link within note after you have made an inquiry. Please briefly let me know your current situation via the inquiry form.
If you would like to receive ideas on how to publish and update for free, click here.
→ Free Email Newsletter
Finally
For small businesses, publishing is not your main business.
You don't know what to write.
You don't have the confidence to keep it up.
You have past articles, but you don't know how to make use of them.
Even if you use AI, it doesn't sound like your own words.
You want to prioritize your main business over publishing.
You can start even from that state.
And, you don't necessarily need to create a lot of new articles.
Keep the articles you already have.
Fix only the old links.
Consolidate information onto a service page.
Make slight changes to your profile.
Connect articles to one another.
Sometimes, that alone is enough to make things clearer than they are now.
Beyond that, if there is still something left unexplained, we will use notes, audio, questions, and experiences from your work to create articles.
What Netarie does is that kind of organization.
Articles that people find through search.
Articles that convey your approach to work.
Articles that organize the hesitation felt before a consultation.
And, a formal page that contains the necessary information.
By separating the roles of each, we create a flow that prevents readers from getting lost.
You are welcome to proceed on your own with the parts you can handle yourself.
Tsuyoshi Watataru will help you only with the parts that are easier to organize from an outside perspective, or the parts you want to entrust to someone else for article creation.
Turning the material within your work into articles that get read.
Netarie works with you to organize your small business's note publishing, starting from where it is needed.
Click here for inquiries and consultations
A list of services and the latest information are compiled on the official website.