Rather than 'provocation,' 'class' moves people.

Rather than 'provocation,' 'class' moves people.

July 10th, Korakuen Hall.

Leading up to the inter-promotional battle between the JTO army and the Ibushi Pro-Wrestling Research Institute, exchanges between the wrestlers have been continuing daily on social media.

This time, I was personally invited by Kota Ibushi, and I am involved in the capacity of supporting the members of the Research Institute.
It is a rare participation in another promotion for me.

As I have mentioned before, PPPTOKYO and the Ibushi Pro-Wrestling Research Institute have an alliance-like relationship, and in order to ensure its leadership, I intend to work diligently with a sense of gratitude and service.

That is precisely why I would like to write about what I felt as a human being.

I previously wrote a note about my 'work stance'.

Pro-wrestling is not something that is completed only in the ring.

With what kind of feelings do you send out your message?

How do you deliver it?

To whom do you deliver it?

I believe that pro-wrestling as entertainment includes all of that.

What I felt again while watching social media this time was that 'provoking' and 'getting people interested' are similar but completely different.

Of course, I do not intend to completely deny trash talk.

It is a culture that has existed in pro-wrestling for a long time, and it can sometimes heighten expectations for a match.

Therefore, I have no intention of denying the culture itself.

For more details, see this article.

However, when I think about it as a promoter, I think it is a bit of a waste to rely only on that.

For example, the wrestlers who are interacting this time.

Both Taison Maeguchi and Yukimitsu Takahashi practice together regularly.

Although they may look bold and rough in the ring, there is a sincerity toward people and respect for their opponents that I know because I interact with them daily.

Even within characters that look violent, there is properly 'love' and 'class'.

That is why this time, too, they appear to be facing the opponent's messages head-on.

On the other hand, the JTO wrestlers also each have truly attractive material.

That is precisely why I end up thinking that there must be a different way to deliver it.

I believe that JTO has many wrestlers who possess talent and star quality.

An interview article about Big Haruka was published the other day, and I think it was an opportunity for many people to learn of his existence for the first time.

Then, what kind of multiplicative promotion will the organization launch next?

Is it pitching to other media?
Is it a collaboration with another genre on YouTube?
Is it an interview?
Is it a branding strategy on social media?

Expanding one topic to two, three, and four.

Guiding those who are interested in that to the venue.

I believe that promotion is the accumulation of such things.

The same goes for Kota Kitakami,
who is participating in the battle against the Ibushi Pro-Wrestling Research Institute this time.

If you look into him a little or hear about his background, there is a history that makes you think, 'Wow! Was that his life?'
It is interesting, and for pro-wrestling fans, the level of attention will rise.
Above all, he is a wrestler with outstanding potential.

However, it is a waste, a real waste, that this is not even known.

Tatsuya Musashi is also a wonderful wrestler,

and while many wrestlers are taking on challenges in new environments, why does he, as a first-generation member, continue to remain in a place called JTO?
What does he think when he sees the wrestlers who have left!?

If we could know those thoughts deeply, the number of people who think 'I want to see his match' would surely increase.

Pro-wrestling fans are not just watching the techniques.
They are watching that person's life.

That is why I think it is better to share more about their 'life'.

For someone like Takobutsu, because you can clearly see his history and his love for pro-wrestling and his approach from his appearance that definitely doesn't look like a civilian, you want to know more. You get curious.
Who on earth is he!?

However, everyone is not known to the public, and if there is no promotional effort by the organization to make them known, their existence is as good as non-existent.

This makes me think, as an organization,
aren't the paths and methods toward the goal wrong!?
At the same time, I think that if they don't realize that, they will lose their way.

Even though there are wrestlers who have led such interesting lives, it is just a waste.

Provoking the opponent on social media is also one method.
But there are many people who cannot be reached by that alone.

If they don't know any other methods, there is a part of me that thinks it's a pity,
and if the organization itself doesn't have the attitude to learn that, I also think, isn't there little room for the organization to grow!?
That is a harsh way of putting it.

Of course, as a cautionary tale, I think we must also continue to try every day to have as many people as possible know about us and become interested in us, as if it were our own business.

The more people who don't know pro-wrestling yet, the more they are attracted to 'what kind of person' the wrestler is and 'what kind of life' they have, and they end up visiting the venue.

At PPPTOKYO, we have always been conscious of that.

Don't sell the match, make them like the person.
Because they like the person, they want to see the match.

I think that order will become increasingly important in the coming era.

As someone who creates shows myself, I know painfully well how difficult it is to fill Korakuen Hall.

That is why I want many customers to see this match as well.
Although I am in the position of a player this time, it is also a part that I think of as my own business.

And I hope that this match will be an opportunity for the charm of each wrestler to reach more people.

Rather than provoking, convey.
Rather than winning, attract.

And at the root of that, there must be 'class' and 'love'.

I want to continue creating that kind of pro-wrestling from now on.

July 10th (Fri), Korakuen Hall.

As a wrestler and as a human being, I am looking forward to the heat that will intersect in the ring.

And I hope that this note will also help the organization I am participating in to mobilize even one more customer.

While simultaneously carrying a sense of mission that I must lead the rare creatures on the same team. Haha

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Thank you for always reading.

In this note, I write in my own words about my daily life as the representative of PPPTOKYO and observations on the pro-wrestling industry, as well as the essence of work and life that I have seen through the filter of 'pro-wrestling,' such as organizational management, branding, human resource development, and marketing.

I hope to deliver articles that provide even a little bit of insight and learning, not only for pro-wrestling fans but also for business owners, business professionals, and those who are challenging themselves with something.

PPPTOKYO will continue to create a 'ring where the story of life can be projected.'

This note is also a part of that story.

If you like it, it would be encouraging if you could 'like' and follow.

Thank you for your continued support of PPPTOKYO and Kakeru Mitomi.