People who don't sell aren't buying paid articles (Part 2)

I'm LaLaLa, currently in the process of trial and error.

When writing articles on note, I sometimes wonder, "How can I make them sell?" I was the same way for a long time.

Even though I was writing with all my might, they didn't sell as I expected. There were articles that got a reaction and articles that didn't move at all. Every time that happened, I wondered what the difference was.

Recently, I've started to understand a little bit. It's that "people who don't sell often don't read articles that do sell."

Reading lots of free articles, using AI to summarize the text, and posting it in a polished format. I don't think that flow itself is bad at all. But just doing that sometimes doesn't reveal the "form that sells."

Articles that sell have reasons for selling. How to write the title, how to start, the flow that keeps people from leaving halfway through, and the effort put into getting them to read to the end. I think those things are hard to understand unless you actually look at articles that are selling.

Starting this year, I spent about 40,000 yen to purchase and study paid articles. I chose two types: articles that fit my theme and articles that have many 'likes' despite being paid. I focused on these, thoroughly analyzed them while consulting with AI, and put them into practice.

It didn't go well from the start. In fact, the period where I didn't see results was longer. Even so, as I continued little by little, what I could see began to change. What should I look at? What should I imitate? Where should I change things to be more like myself? I feel like I've gradually acquired that sense.

In May, I was able to triple my earnings.

Also, by putting them in a collaborative magazine, my PV increased, and I've become able to have not only my own followers but also my colleagues' followers read them. I feel that an environment has been created where I can get followers not just from the passing timeline, but also from collaborative magazines and my own magazines, and have people read them carefully.

Thanks to that, I'm now getting quite good results.

Of course, there is still more to learn. But compared to the beginning, my presentation, my way of thinking, and how I structure my articles have changed a little.

That's why I think: if you want to achieve results, it's important to learn first. And if possible, look at things that are actually selling. What you can gain from that is much greater than you think.

So, what was the "blueprint for articles that sell" that I discovered by analyzing articles that actually sell?

First, whether someone opens the article and whether it gets PV (page views). Before reading the map, 80% is decided by these two things: the "title" and the "thumbnail." If these aren't attractive, it's the same as not existing, no matter how good the content you write is.

And after they open it, the battle is whether you can make them think, "I want to read more of this" in the free part of the article.

What you must absolutely not do here is "copy and paste the material that AI produced as is."

This is because general information that AI just spits out is the same answer that readers can get if they ask the AI themselves. There is no need to go out of your way to buy it from someone.

What is needed to make them read past the free part? That is "primary information." Not beautiful words like in a textbook, but your own experience and gritty "failure stories." Because these are written, readers are drawn in, thinking, "I want to know the real solution beyond this." I realized painfully that for that, you really need writing skills and actual experience.

AI is very convenient. Polishing the form of sentences, changing phrasing, expanding ideas. That way of using it is truly helpful. I think the right way to interact with it is not to rely 100% on AI, but to use it as a tool to convey your own experience (primary information).

This is where the real boundary between the free and paid sections lies.

The free section serves to generate interest. What is truly evaluated is whether the reader feels it was 'worth the price' after reading the paid section.

If the content of the paid section is thin, the reader will leave immediately. This is a classic 'bad example'.

• Only the free section is interesting

• The content suddenly becomes thin once you enter the paid section (it ends up being just generalities)

In this case, the reader feels, 'I paid money for just this?', and even if it sells once, they won't become a repeat customer.

Conversely, if the paid section is concrete, useful, and easy to replicate, they will think, 'I want to buy from them again.' Repeat customers are born from paid articles when the following four conditions are met.

1. It contains the expected answer

2. It can be used immediately

3. It provides a sense of satisfaction after reading

4. The reader feels, 'This person never misses'

That is why 'whether they will want to buy again' is more important than the immediate question of 'whether it will sell once'.

And now, here is the most important talk about the 'principles of business'.

To create repeat customers, there is something I am doing thoroughly right now. It is to 'give back to those who have purchased my paid articles'.

I go to read the articles of those who purchased mine and leave a comment. If that person has written a paid article, I then buy that paid article. If they haven't written a paid article, I express my gratitude through support (tipping).

This is the 'circulation of money and support' in business.

If we don't support each other and keep the cycle going, we won't get true repeat customers. Money and people are destined never to come to those who only try to profit themselves or only try to gain for themselves.

People who truly understand this common sense are blessed with many repeat customers and see their sales increase steadily every month. I realized that this is not a superficial trick, but the foundation of business.

If you feel that your articles aren't selling well right now, it might be a good idea to stop for a moment and ask yourself these questions.

'Am I looking at articles that are selling?' 'Am I considering the feelings of the buyer?' 'Am I creating a cycle of support instead of just trying to profit myself?'

Sometimes, just by reviewing things in that way, you can start to see a path forward.

There is no need to rush. It is not unusual for results not to appear right from the start. Ultimately, nothing begins until you actually buy a paid article, see the content with your own eyes, and start creating a cycle yourself. If it turns out to be a bad article, you learn that you simply won't buy from that person again, and if it's a good article, it leads to your own future growth.

The important thing is not to give up there, but to invest little by little and build things up. That is how I have changed, bit by bit. So, even if things aren't going well right now, it shouldn't be the end.

If you want to sell, first look at what is selling. Then, create a cycle of support yourself and gradually shape it into your own. That accumulation might be the most important thing of all.

Let's increase our earnings together!

Try doing this as a tip 🤗