Walmart's head of growth says AI is rewriting the rules for its fast-growing ads business
2 min read
Why Accenture buying Whalar is a 'coming-of-age moment' for creator marketing
Accenture Song's acquisition of the creator and social agency Whalar is more evidence that big budgets are shifting to influencer marketing.
3 min read
LinkedIn is stepping up its pitch to creators with a new marketplace
LinkedIn is launching a creator marketplace to help advertisers identify influencers to partner with.
3 min read
Exclusive
Geico has big plans to take its famous gecko beyond TV ads
Geico is using generative AI to enable its gecko mascot to give podcast interviews and react to live events.
3 min read
How Substack's top food writer is using Instagram comments to drive subscription growth
Caroline Chambers is Substack's top cooking newsletter. She's turning to video and Instagram to grow her business.
3 min read
OpenAI ran an ad during the Knicks vs Spurs game. It was hiding a minigame to win free AI tokens.
OpenAI's "Time to Fly" advertisement hinted at an online minigame. Some players posted free token winnings on X.
2 min read
Indeed's CMO wants marketers to get AI-smart without losing the human touch
As Indeed launches a new brand campaign, CMO James Whitemore talks about smart uses of AI, and the importance of fandom
5 min read
Advertising's 'most hated man' is back with a new warning for CMOs
Jon Mandel, who set off a firestorm in 2016 with a presentation about alleged agency kickbacks, has beef with principal media trading.
4 min read
Exclusive
AI search is exposing a hidden weakness in the way many brands operate
A new study shines a light on how corporate silos can lead to issues with how brands show up in AI search
3 min read
I post LinkedIn comedy skits to help my marketing company get new clients. Here's what works and what I won't do.
Henry Hayes is gaining traction and new client leads by posting comedy skits on LinkedIn, like a recent "Grand Theft Auto" spoof.
4 min read
Sports sponsorships fuel great technology stories, said Deloitte's US CMO, Scott Mager
Deloitte's Scott Mager shared his thoughts on evolving CMO roles, AI, sports sponsorships, and tech to enhance branding and client engagement.
4 min read
Substack wants to have its HBO moment. Here are its plans to crack TV.
Substack sees a future where you can enjoy your favorite TV show as a blog and interact directly with its creators and stars in the comment section.
6 min read
Substack cofounder says it's making 'fast progress' on tools for larger publishers, following The Ankler's defection
Substack cofounder Hamish McKenzie said the platform was "pretty close" to rolling out sponsorships more widely and debuting other tools.
2 min read
Software companies are already swarming ChatGPT's ad economy
OpenAI's ad rollout is now generating data, which shows ChatGPT has become a hot spot for software ads.
4 min read
How to fix AI's branding problem, according to top marketers
AI companies are among the most distrusted brands. Marketers say AI leaders should tone down their public statements and borrow P&G's playbook.
4 min read
What marketers think about Google's big search and AI changes
Google I/O 2026 was packed with announcements about AI search and agents. Here are the changes that matter the most to CMOs.
2 min read
OpenAI is building a new kind of ad machine. Early data suggests Google should worry.
How ChatGPT ads turn conversations into buying intent, and why OpenAI may have a massive new revenue engine
4 min read
Read 47 pitch decks that creator-economy startups used to raise millions of dollars
Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.
5 min read
Exclusive
After trying to buy TikTok, adtech giant AppLovin launches its own social media challenger
AppLovin quietly released a new social app called Gist to attract creators. It looks eerily like TikTok's Lemon8 app.
3 min read
Restaurant marketers are obsessed with traffic. Here's the metric they should be watching instead.
Restaurant marketers are shifting focus from traffic to average order value as consumers dine out less and profitability pressures grow.
4 min read
We finally know how much Elon Musk's X is making in ad revenue
Elon Musk and X's efforts to win over advertisers after fights over content moderation haven't resulted in a bonanza.
3 min read
Exclusive
Microbiome startup Seed Health hires its first CMO to scale from cult favorite to household name
Consumer marketing veteran Anisha Raghavan said she wants to apply her experience from companies like Unilever and PepsiCo to grow the brand.
3 min read
TikTok's middle class is gaining power
"Micro" creators on TikTok have seen a dramatic uplift in the fees they charge brands for partnership deals. Bigger creators didn't fare so well.
4 min read
Exclusive
Lowe's is betting on MrBeast to drive 'lipstick effect' sales
Lowe's is partnering with the world's biggest YouTuber for a range of toys and in-store kids workshops.
3 min read
Exclusive
Roblox just hired an Amazon exec to unlock its next phase of growth
Roblox has hired its first-ever chief growth officer as it builds toward its goal of capturing 10% of the global gaming content market.
4 min read
I'm a CMO who's using AI to transform my team by replacing specific roles with 'full-stack' marketers
Wix's CMO says he's deploying AI and "super agents" to reshape his marketing department, and changing up roles.
4 min read
What CMOs actually want from TV during the industry's big pitch week
Measurement, live sports, and flexibility are the top priorities for CMOs during this year's TV upfronts ad sales extravaganza.
5 min read
Here's what CEOs and top execs are saying about how the Iran war is affecting business
Executives such as Goldman Sachs CEO David Solomon and LVMH CEO Bernard Arnault have made comments on how the Iran war is affecting their businesses.
10 min read
Exclusive
MrBeast is wooing big advertisers at an invite-only gathering in NYC. Here's what he's planning.
YouTube star Jimmy Donaldson's Beast Industries is tiptoeing into the TV upfronts week with a breakfast for top brand and ad executives.
3 min read
Cboe, home of the VIX, boosts its corporate brand and sets to launch its first prediction-market product
Megan Goett, CMO of Cboe Global Markets, talks about growing the corporate brand with its flagship products at the center
4 min read
Beer marketing is facing a big test this summer
Beer sales are on the decline. The FIFA World Cup 2026 is a huge opportunity to get Americans chugging again.
5 min read
Exclusive
Yahoo says its AI assistant has a secret weapon in the new search wars
Yahoo CMO Josh Line said Scout's launch is a "top priority" for the internet-media brand this year. It's rolling out an ad campaign this week.
3 min read
Why Klarna's CMO built an AI replica of himself for employees to vent at
Klarna CMO David Sandström said he's building a team of "marketing engineers" but worries about AI taking the jobs of middle-aged generalists.
4 min read
The balance of power in influencer marketing is shifting
EMARKETER forecasts that brand spending to boost creator posts is on track to overtake the amount spent on the sponsored content itself.
4 min read
Google says it's open to putting ads in Gemini
Google's chief business officer said that while the focus is on AI Mode, the same ads model could transfer to Gemini.
2 min read
Trump's fight against Jimmy Kimmel is bigger than just ABC or Disney
The second round of Trump administration attacks on Disney, ABC, and Jimmy Kimmel has played out differently than the one we saw last fall.
4 min read
Exclusive
Amtrak is mimicking luxury car ads to convince you to take the train
Amtrak wants to shift America's "car-first mindset," its chief commercial officer, Eliot Hamlisch, told Business Insider.
4 min read
Exclusive
MrBeast is courting Madison Avenue as he looks to level up his ad business
Beast Industries is on the hunt for a VP of agency partnerships to bring structure and scale to its relationships with top ad agencies.
2 min read
Exclusive
How Kraft Heinz is shaking up its sports marketing with stunts designed to be shared
Kraft Heinz North America CMO Todd Kaplan lifted the lid on why he's ditching simple "logo slaps" for content designed to be shared.
4 min read
A warning for brands: Be careful when 'clipping'
Clipping has taken over social media. Brands are jumping in, and lawyers say the FTC could take notice.
4 min read
Exclusive
Duolingo dials back its 'unhinged' marketing
Duolingo CMO Manu Orssaud said he's aiming for fewer "butt jokes" and more wholesome content. The learning app is also rethinking its TikTok strategy.
3 min read
Apple's next CEO inherits a brand at its peak. Now comes the hard part.
Apple's John Ternus will inherit a brand in fine shape from Tim Cook. The dilemma: Is Apple at a peak?
3 min read
Marketing to 'a segment of one' is possible with AI, says Adobe's enterprise CMO
AI enhances marketing efforts, says Adobe Enterprise's Rachel Thornton, citing Ulta's approach to personalizing customer journeys with AI insights.
4 min read
'Clipping' on social media makes me wonder what's real and what isn't
It's getting harder to tell what's organically popular and what's being fed to us by "clippers" on our social feeds. The band Geese, for instance.
4 min read
Read the pitch decks of 17 startups looking to disrupt advertising and marketing with AI
Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capital firms.
4 min read
Coachella is the 'Influencer Olympics.' Here's what they get paid.
Influencers at Coachella can earn five-figure fees for promoting brands, but many are happy to trade social posts for VIP tickets and villa stays.
6 min read
Why Netflix is in a win-win position as it continues to hike prices
Netflix is getting back to basics after bowing out of the bidding war for Warner Bros. and is looking to expand its ad tier.
3 min read
TikTok competitor Triller is pitching investors on its media businesses. Last year, they made $0.
Media company Triller reported it made no money from social media and sports streaming in 2025, and its app won't load.
3 min read
Apple is getting serious about ads
Ads are coming to Apple Maps. An Apple Business suite of tools launched this week. Could ads on Apple TV be the next step?
3 min read
