[AI Side Hustle] If You're Stuck on Content Creation, Interview an AI Persona of Your Prospect

Thumbnail colors. Title phrasing. Product page design.

When you can't decide which is better,
do you end up choosing based on
what you personally like?

I've always made decisions that way too.
But lately, I've stopped doing that.

What I do instead is
interview an AI that I've asked
to act as my prospective customer.

This has been more effective than I thought.
Today, I'll share how to do it.

Deciding based on your own taste creates a gap with buyers

A while ago, I was creating a product page for myself.

It was almost finished, but
I couldn't decide on one last thing.
The color scheme for the entire page.

A calm green tone and
a warm brown tone.
I was stuck between these two patterns.

I asked the AI I was working with,
"Which one do you think is better?"
It gave me an answer, but
it didn't quite feel right.
It was something like "it's well-balanced,"
which sounds more like a creator's opinion.

What I really wanted to know was
not the creator's evaluation, but
how the
prospective customer who pays moneywould feel when seeing this page.

I want to ask the person themselves. But finding them is hard

The most reliable way is
to have a prospective customer look at it directly.

However, finding the perfect person,
contacting them, and getting their time
is quite difficult.

That's when I had an idea.
Why not have the AI
act as that prospective customer?

I asked the AI I usually work with,
"Can you act as a prospective customer for my product
and give me your opinion?"

It said it could, so I gave it a try.

Once it took on the persona, it gave me honest feedback

I set the persona to someone in their 40s to 60s
who is a bit uncomfortable with IT.
I asked a few different personas with different attributes.

Then, instead of feedback for creators,
I received opinions in the language of a customer.

"Green is pretty, but it feels a bit cold."
"Brown feels more reassuring, making me want to keep reading."

Interestingly, almost everyone I asked
chose the same direction.

Personally, I liked the green.
But from the perspective of a prospective customer,
the brown tones seemed more reassuring to read.

I was surprised at how different
my own preferences were from how the buyer felt.
My hesitation vanished instantly,
and I was able to make a clear decision.

You can do this right now in a free chat

You don't need any special tools for this.
Whether it's ChatGPT, Claude, or Gemini,
just open a new chat,
paste the image, and send the prompt.

I'll share the exact prompt I use.

There are two key points.

One is to remove any escape route by saying
'Please choose one.'
You get more honest opinions if you don't let them end the conversation while still undecided.

The other is to change the prospective customer persona
and repeat the process a few times.
If you ask three times with slightly different ages or concerns,
you'll gather the 'voices of three different people.'

It works for all content creation, not just colors

This isn't just about the colors on a product page.

When you're stuck on thumbnail design.
When you're debating between two different title phrasings.
When you're deciding which video headline to use.

If you're creating something and
wondering 'which is better,' you can use this for almost everything.

If you decide based only on your own senses,
it inevitably leans toward the creator's preferences.
Just by addingthe buyer's perspectiveto that,
the criteria for choosing changes significantly.

You do the creating. The 'buyer's perspective' does the deciding.

At the end of content creation,
it's easy to decide based on your own preferences.
But the person you want to reach is not yourself.

Just by hearing the voice of someone acting as that person once,
it changes from 'I like this'
to 'This will reach that person.'

When you're stuck and can't decide,
try interviewing your prospective customer AI.

Not only will you spend less time feeling stuck,
but you will also
gradually develop the ability to think from the customer's perspective.

I regularly share
small tips and tricks for AI and computers.
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