3 Common Struggles When People Selling Skills Try to Build an 'Automated Sales System'
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For those of you earning money by selling your skills and experience
through platforms like Coconala or CrowdWorks,
or via SNS DMs and spot consultations,
there must be moments when
this thought crosses your mind.
“I wish I could build a system that sells my products automatically
without relying on platforms...”
Instead of going out to get projects every time,
a state where a system you built once
sells for you.
Even if you haven't put it into words clearly yet,
I have something I want to tell those of you
who feel this potentially.
The place where almost everyone stops
when they start trying to build
an 'automated sales system' is the same.
“I can't see the big picture,”
“I'm confused about choosing tools,”
“I don't know where to start.”
These three are not due to individual ability differences,
but are the
first wallinherent in the structure of building a system itself.
There is no need to feel
“It's my fault for struggling.”
If you resolve these three worries one by one,
anyone can move forward.
Worry 1: I can't see the big picture
The first thing you hit
is not being able to see the big picture.
I understand that an 'automated sales system'
seems like a good idea.
But I don't see the order of
what specifically I should do.
“Let's make a sales page (LP),”
“Let's add email marketing,”
“Let's connect payments.”
Even if you've heard the terms,
if you don't see how they connect
and in what order to assemble them
as a set, you end up making just the sales page first,
without deciding who to deliver it to,
and eventually you can't decide
where to start.
Worry 2: Confusion over tool selection and costs
The next thing you hit
is tools and cost expectations.
Where should I get a domain?
Which email service should I use?
What about payments?
How much does each
cost per month?
Even if you look at comparison sites,
feature comparisons appear,
but the correspondence between price and features
for the purpose of building an 'automated sales system'
is not immediately clear.
Overlapping this
is the resistance to costs.
With no sales yet,
I'd like to avoid
the accumulation of monthly fixed costs.
At a stage where I don't even know if it will work,
it's hard to find the courage
to sign up for expensive tools.
“What tools are the people who are
actually running automated sales systems
using, and
how much do they spend per month?”
Without a sense of the market rate,
you can't even determine
what criteria to use
when choosing tools.
I personally
use the all-in-one tool
Systeme.io as my core,
combining it with others at a bare minimum,
but to get to this point,
I needed time to research tools one by one
and organize their prices and roles in my head.
Struggle #3: Not knowing where to start
The final hurdle you face is
your own starting point.
Even if you understand the big picture and the tools,
you can't organize
what you have done so far and
what you are still missing.
If you can't decide whether to start from scratch
or build upon what you already have
(domain, email environment, social media),
you'll feel like "it seems like a lot of work to get everything ready"
and won't be able to take the first step.
These 3 struggles can be overcome with an initial map
When you line up these 3 struggles,
a common thread emerges.
None of them are due to a lack of ability or information,
but are the
initial walls inherent in the structure of building a system itself.
That's why almost everyone who starts moving
stops at the same place.
To help you see these walls ahead of time,
I have prepared a map that summarizes the big picture on one page,
a breakdown of the necessary tools and monthly costs,
and a diagnostic tool to help you understand
what stage you are currently at.
You can receive it here
as a map that lets you see the common stopping points in advance.
⬇️
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