Is your carefully built funnel not working? 7 points to check before going live
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A funnel isn't finished just because you built it
In the articles up to this point, we have used a
free all-in-one tool called Systeme.io to build the components of the system one by one:
the opt-in page, sales page,
email sequence, and automation rules.
"Alright, it's all done! Let's publish it!"
...Wait a second.
What would happen if, after publishing, you realized
"Oh, the email didn't arrive"
or "Nothing happens after the payment"?
You would be causing trouble for your customers.
This time, I will summarize the
operational tests I actually perform
before going live
into 7 checkpoints.
1. Perform a test registration from the opt-in page
The first thing you should do is
put yourself in the customer's shoes
and experience it from the beginning.
Open the opt-in page,
enter a test email address
into the form, and submit it.
What you are checking here is
whether the form works properly.
Check if you can proceed to the next page
after entering the info and pressing the button.
It makes subsequent checks easier
if you prepare one test email address
separate from the one you usually use.
2. Does the thank-you page appear?
After pressing the registration button,
check if it properly transitions
to the thank-you page (the appreciation page).
If this page is blank
or shows an error,
the person who registered will feel anxious.
"Did I register correctly...?" they will wonder.
If there is text on the page or
a download link for a free bonus,
click those to verify they work as well.
3. Does the email sequence arrive?
Check the inbox of the
email address you used for the test registration.
Check if the first email in your sequence
is being delivered properly.
Check if it has
ended up in the spam folder.
Also, click the links in the email body
to verify that they
actually lead to the correct page.
A surprisingly common issue
is incorrect link placement.
If you type the URL manually,
a single character difference can lead to a different page
or cause an error.
4. Check the content of the sales page
Open the sales page
and check if the product description and price
are displayed correctly.
What I especially want you to check
is the price display.
Check if the amount entered in the settings screen
matches the amount displayed
on the sales page.
The currency unit is also a must-check.
You might have intended to set it in Japanese Yen,
but it could be displayed in Dollars...
that kind of thing can happen.
5. Make a purchase yourself in a test transaction
This is the most nerve-wracking part.
Actually, this tool
does not have a test mode for payments.
To verify operation, you
need to actually make a purchase yourself.
You might think,
"Wait, do I really have to pay?"
It is okay.
After the purchase, you can
process a refund yourself from the management screen.
This is the method
officially listed on the help page
as the formal way to perform a test purchase.
The procedure is simple.
Purchase it yourself from the order form,
open the "Transactions" list in the management screen,
and refund the relevant order.
It takes a bit of courage, but
it is more reassuring to check it yourself first
than to have customers run into trouble during the actual launch.
6. Is the automation rule working?
After making the test purchase,
check if the automation rule you set previously
worked correctly.
There are two checkpoints.
First, check if the tag
has been properly assigned to the purchaser.
Open the contact list,
and if the "Purchased" tag is attached
to your test address,
it is a success.
Next, check if the sales
email sequence has stopped.
Confirm from the campaign subscriber list
that the test address
has been removed.
If this isn't working,
customers who have already purchased
will keep receiving sales emails.
As I mentioned last time,
this can cause you to lose trust,
so please be sure to check it.
7. Check all pages on a smartphone
This is the final check.
If you have been doing these checks
on a computer,
please make sure everything looks the same
on a smartphone as well.
A large portion of note readers
are likely browsing
on their smartphones.
People who come to your funnel from there
are also highly likely to view it on a smartphone.
Is the text too small?
Are the buttons in an easy-to-press position?
Is the image overflowing?
Even if it looks perfect on a computer,
the layout might be broken
on a smartphone.
Summary
Let's review the 7 checks.
1. Test registration
2. Thank you page
3. Step emails
4. Sales page
5. Test payment and refund
6. Automation rule operation
7. Smartphone display
Even if you do all of them,
it won't take even 30 minutes.
These 30 minutes
will protect the trust of your customers.
A system isn't finished just by building it;
it is only complete once you have verified that it works.
Next time,
I will share my thoughts on how to improve
your funnel after it has been published.
😊 Today's mini-question
(Please let me know in the comments!)
What is the most common mistake people make
before publishing or releasing something?
A: I thought I checked it, but the layout was broken on mobile
B: The link was wrong and I didn't notice
C: I published it without testing and just prayed! (lol)
Just choosing one of A, B, or C is fine!
Even just a word would make me incredibly happy!
If you can quickly let me know in the comments,
it will be a hint for creating my next article!
🎁 Udemy course is now available!
This is a practical course packed with the process
of building an "automated sales system" from scratch.
If you are interested, please take a look.
If you have taken the course, I would appreciate it if you could leave a
high rating and a kind review
🙏
👇 Course content and how to enroll can be found here
👇 Recommended past articles