2026: The First Year of the Great Divide Driven by This Ability

2026 has begun.

This year, I want to write about how this ability will create a divide among us.

What is currently drawing attention is

[Storyteller]

as a profession.

I am discussing the importance of this storyteller—the person who weaves stories—in the age of AI.

What is that?

Most of you are probably thinking that, but please just keep reading lol

I myself have been writing for about two years now about how we are shifting from

[The era of content to the era of context]

as things change.

In an era where

[content is mass-produced]

by generative AI,

[the value of content will plummet]

I am doing so.

This is something I felt as soon as ChatGPT appeared, and it has indeed turned out that way.

Algorithmic supremacy in the SNS world, which is flooded with AI-generated short videos, is causing highly sensitive people to escape.

For now, if you fight and spark controversy, you can garner attention, so posts filled with conflict attract impressions, and as a result, the SNS world is buried in a hell of fighting.

Highly sensitive people do not choose such a world.

A symbolic example is that the younger generation is spending less and less time on SNS.

And they show no interest in artificial things,

Be Real

and enjoy things with a realistic feel like this.

This is a good thing.

So, conversely, what is increasing in value?

【Storytelling】

It is this.

Beyond just context, people who can tell stories are gaining global attention.

The Wall Street Journal also published an article stating that companies are desperately looking for “talent who can tell stories,” and this trend will emerge not only in the United States but globally.

This is evidence that the most sensitive companies, to borrow Mr. Takagi's words, are beginning to realize that

【Numbers and features alone cannot move people or society】

is true.

In the era of generative AI, features will instantly become commoditized.

Amidst this, within corporate activities,

【“Truly meaningful stories” told by humans about their own company】

is something many companies have begun to consider as having value.

According to LinkedIn job data, job postings containing the word "storyteller" have doubled from the previous year, reaching tens of thousands across marketing and public relations roles.

Companies like Google, Microsoft, Notion, USAA, and Vanta—the more they are like mega-tech firms—the more they feel the importance of this storytelling.

And this applies not only to companies but also to individuals.

In fact, humans can only perceive the 【world】 as a 【story】.

【The Power to Tell a Story】

This will be the power that creates a growing disparity in economic activities from 2026 onwards, as well as in opening up a new world.

========================================================

※This article is a free release of the main content from our official email newsletter, which is sent out twice a week. If you have not yet registered, you can do so via the banner below.

=======================================================