You must let them know to get work bookings with an 'early bird discount'

Thank you as always! This is Kaiun-san.
Looking forward to working with you today as well.😊

How many months in advance is your business booked with work?
In this day and age, wouldn't it be a huge help to have bookings?

Having bookings means you can predict your future revenue.

If you are running a business where you live day-to-day and just hope for the best, you must be feeling incredibly anxious.

Work bookings bring peace of mind. This is important. Furthermore, it is certain that the more bookings you have, the better.

Since they are bookings, if you are too busy and cannot adjust your schedule, customers will understand if you push them to a later date.

Such treasure-like work bookings can be obtained smoothly using a certain method.

That isthe 'early bird discount'.

I'm sure you've heard of this 'early bird discount.' It's where you offer a discount if you can get the work early.

At this time of year, you see advertisements for early bird booking receptions for things like Osechi (New Year's) dishes, don't you?

You use this early bird discount to get a bundle of work bookings for the time being. Moreover, October is a good time for this.

This is because the period leading up to the end of the year serves as a milestone, making it easier to appeal to customers, right?

I will specially reveal Kaiun-san's specific method. Though, it's not really anything exaggerated.

'Year-End Early Bird Campaign'is what I call it,

This is how I promote it.
Especially now, rice is very much appreciated.

Limiting it to October through the end of November isa measure to avoid the annual overlap of work at the end of the year,and I must include an explanation of that as well.

We publish a newsletter every two months, so we notify them through that.

Depending on the schedule, we can also move work forward.

Since it's a booking, it's fine to put it in the schedule early, and if you are busy, it's fine to push it back later.

Ease of scheduling is another benefit of reservations.
If a customer insists on December, that is fine. Since it is a special occasion, I will secretly give them a gift.

If you can secure reservations this way, you will be able to forecast your sales through the end of the year.

By the way, regarding the 'year-end campaigns' and similar marketing tactics you often see, many of them involve a cash discount of XX%.

You should avoid doing this.

Please understand that while Kaiun-san promotes an 'early bird discount,' it is not a discount on the service fee.

As mentioned above, we provide a gift.

We also state this in our newsletter, phrasing it something like, 'While we promote an early bird discount, this is not a discount on construction costs but rather the presentation of a gift.'

The reason is that, for example, if you offer a '10,000 yen discount' in cash, that is a pure 10,000 yen loss, but if you offer '10kg of rice,' you can procure cheaper rice, and the cost decreases based on your purchasing efforts.

For canned beer as well, if you can purchase it cheaply at a discount store, your loss is reduced by that amount.

We never list the monetary value, but instead use terms like 'XX kg' or 'XX cases,' making an effort to keep costs down through procurement.

This is the benefit of giving a gift instead of a cash discount.
You should definitely put effort into your procurement.

Also, regarding the gifts, please be aware thatthe heavier the item, the more it tends to be appreciated.

That is why Kaiun-san uses rice and beer.

Other items like salad oil, seasonings, alcoholic beverages such as sake, or detergent are also fine. Just make sure they are heavy (laughs). They do not have to be expensive items.

What do you think?

I hope you too will secure as many 'early bird' reservations as possible and get through the end of this year.
Naruhiko Kaiun

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