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People who pitch to udon shops without even eating a bowl of udon

Thank you as always! This is Kaiun-san.
Looking forward to another great day today! 😊


If any of your clients run a shop or business, you should be shopping there or using their services.

In your daily life, there are bound to be opportunities where your actions can benefit your clients.

If you always act with that mindset, it becomes natural to feel that if you need to buy something, you should buy it at your client's shop.
When you do things like that, you end up receiving work from your clients in return.

In any case, if you are going to buy something somewhere, you might as well buy it from your client. It's not good if it's a one-way street where you only receive work, right?

I, Kaiun-san, also make it a rule to shop and eat at my clients' establishments. I have specific shops for specific items and specific places I go to eat certain things.

When you do that, the other party is happy, and you may even get work requests from them.
I don't care about minor price differences compared to shops I don't know. That's because I believe it will always come back to me later in the form of a work request.

Every year during the Christmas season, I reserve a cake at a specific shop. Of course, they are my client.

Last December, when I went to that shop to reserve my Christmas cake, it seemed they were waiting for me to come, and I received a work request. If I had gone to some other shop, there would have been no benefit at all. Things like this happen often.

If you are going to spend the same amount of money, it is much better for your future to pay it to your clients.

The reason I came to think this way is, as I have written before, because I spent 13 years in the food and beverage industry in my past life, and that is where these realizations come from.

For example, when you are at the shop, various salespeople come by.
Route salespeople from food wholesalers and kitchen equipment manufacturers, advertising sales for free papers, insurance agents, tableware suppliers, food sample makers, and so on.

Among them, salespeople without common sense suddenly show up during the busiest lunch hour, pulling out their business cards and trying to start their greeting.

When that happens, you think, 'Hey, hey, hey, what are you thinking?' The lunch hour at a restaurant is as busy as a war zone.

How quickly you can serve meals and how many times you can turn over the seats determines your sales.

In the midst of that, the clueless salesperson comes by at their own convenience without even eating, trying to talk only about what they want to talk about.

In such cases, of course, I have them leave in a second.
The honest psychology of the shop side is, 'I'm not open-minded enough to have a friendly chat with a salesperson who comes to a restaurant and doesn't even eat.'

I think, 'First of all, if you want me to listen to you, you should at least eat something—whether it's udon, soba, a rice bowl, a set meal, or whatever.'

And I think, 'At the very least, I wish you would come during the idle time when we can actually talk.'

This is the unvarnished psychology of the shop side.

Normally, you should stop by the shop frequently to eat and get the staff to recognize your face before you pitch to a restaurant.

Because I understand that, I make sure to always shop at my own clients' businesses.

In that regard, the delivery person from the gas company that supplied propane gas to the shop at the time would always stop by for lunch whenever they were in the area for deliveries.
They really know how to read the room.

This is standard in the world of business. You scratch my back, I scratch yours. A self-centered attitude is never appreciated.
Also, if you don't read the room when you should, you won't gain anything.
Narihiko Kaiun



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