[Class Enrollment] Which is better for attracting students, Instagram or note? #Lessons #Piano #Ballet #RhythmicGymnastics #PreschoolClass #Eurhythmics #Soccer #AttractingStudents #Instagram #note

Which is better for attracting students, Instagram or a blog?

This is a question I really hear often
from teachers who run lessons or classes.

Before you worry about which tool to use,
there is something I want you to check first.

If you keep posting without checking this,
it might not lead to new inquiries.

Who is the person most pleased by those posts?

When I look at the accounts of teachers who say,"I post on Instagram relatively consistently,"

I see that everyone is truly updating them
with great enthusiasm.

・Fun scenes from daily lessons
・Results from competitions and contests, student achievements
・Announcements and event information

There are also many posts that convey
the teacher's passion and
the atmosphere of the classroom.

However, looking at those posts,
who is the person most pleased?

If it's the students currently attending or their moms,

"Oh, my child looks like they're having fun"
"They're working hard"

they will be happy, won't they?

If the post is meant to convey the lesson atmosphere
to students currently attending or their moms,
then I think that is fine.

But,

"I want moms who are currently looking for a class,
　and who are meeting me for the first time, to know about us"

if you are posting with that in mind,
the story changes a little.

Lesson scenes.
Photos from competitions.
Photos of students holding certificates.

For the teacher,
these are precious photos that convey the merits of the class.

Then, what about a mom who sees them for the first time?

Unfortunately,
I think there are many times when people just scroll past.

At that point,
they are not yet
interested in your class.

Perhaps,
they might not even know your class exists.

For example, when you are looking at social media,
if a group photo of a company event
from a company you know nothing about appears,
would you stop and look at it closely?

Most likely,
you would just scroll past it.

Something similar
is happening with your account.

No matter how wonderful your achievements are,
or how fun the lesson scenes look,
to a mom who doesn't know your class yet,

it might just be seen as "activities of some class"

and they will pass right by it.

The same photo is seen differently by moms who know you and those who don't

Conversely,
once they start to become a little interested in your class,
the way they see the same photo changes.

"Everyone looks like they get along well."
"I wonder how old these children were when they started."
"Everyone is so good."

In that way,
they start to think about various things while looking at the photo.

In other words, photo posts or video posts are
not bad.

It just means that moms who already know your class and moms who are seeing it for the first time
perceive the same post differently.

Even if you, as the teacher,
posted a photo wanting to convey,"Look how good everyone has become,"

to a mom seeing it for the first time,
it might look like,

"Everyone looks so good, it might be too difficult for my child."

Regarding fun lesson scenes, some moms might think,
"Everyone looks like they get along well,"
but

others might feel,
"It looks like it would be hard to join a group that is already established."

What you want to convey
and what a mom seeing it for the first time wants to know
are not necessarily the same thing.

Do not mix up your "target audience"

Take a moment to look at your account followers.

Current students and their moms.
Moms of former students.
Acquaintances who are teachers. Teachers in the same field or industry.

Aren't there a lot of people like that?

Of course, it is fine to have posts
intended for those people.

However, if you are using Instagram
because you want new moms to know about you,

are the moms you want to reach
really looking at those posts?

I would like you to check this point once.

And one more thing.

Do not mix messages for current students and their moms with messages for moms who are looking for a class.

This is very important.

Moms who are currently attending
already know you, your class,
and what kind of lessons you provide.

Moms who are learning about your class for the first time
don't know anything yet.

Moms who know you, and moms who don't know you yet.

Even if you speak to them in the same way,
it won't be conveyed in the same way.

And yet,
without deciding who your posts are for,

"I have to post more"
"Should I update every day?"
"Should I do Reels too?"
"Do I need a blog after all?"

Even if you just increase the number of things you do,
it doesn't necessarily mean it will reach new moms.

Increasing the number of posts and
reaching the moms you want to know about you are two different things.

It's not that Instagram is bad,
nor is it a story that you can attract students if you use a blog.
It's not a story that creating a website
will solve everything.

"Which is better for attracting students, Instagram or a blog?"

Before looking for the answer to that,
first I want you to confirm:

Who do you want to reach?

And,
is your content tailored to that person?

Do not mix content for moms who are already attending your class with content for moms who are currently looking for a class.

Deciding what platform to use for your messaging comes after that.