[My Work] The theory that the current corporate culture of WeCars can be understood from its company name [HR Work / Copywriter]

I have heard the opinion that the corporate culture (mindset) of "Wecars" has not changed from the "Bigmotor" era, and it is highly likely that it will not change in the future.

I heard this opinion.

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Due to the nature of my profession, I am able to meet people in various occupations and roles, and I am able to hear various stories from them.

So, this time, I would like to introduce a conversation I had with a freelancer, as it was interesting and had a great impact.

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Wecars is the name, but some of you may not have much of an image of what kind of company it is, but if I write the former Bigmotor, as most of you know, it is a major used car company where quite a large scandal was revealed in 2023-24.

After that, the acquisition was completed with major trading companies like Itochu Corporation at the center, and then the company name was changed to Wecars.

In other words, although there were major problems, it can be said that it is a company that is trying to make a fresh start.

I have summarized the outline of that content in the following article, so please take a look if you have time.

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According to the person I met this time, they are "bothered by the company name" of the new company.

Regarding the naming sense of Wecars, it is the company's way of thinking and a matter of the receiver's sensibility, so there is nothing special to say about it.

However, they said that there is a problem with the process of that decision.

What they mean is, as they are pushing it to the forefront in commercials as well

"WeLoveCar" => Wecars

So, the company name is Wecars, but they said the issue is how one thinks about (or perceives) the meaning behind it.

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Simply put,

Why was "Love" removed from the company name?

That is the question.

By changing it from We love car. (We love cars) to Wecars., they have gone out of their way to erase the single word "love" without a trace.

According to that person, for example, if they had kept the "l" from love and made it "Welcars," it would have included the sound of "Well" (good), and the flow wouldn't have been bad, so why didn't they do that?

That seems to be the point.

Thinking further, if they had left "love" in the company name, perhaps they removed it because if another scandal involving car maintenance were to be discovered in the future, they would be criticized for it (Aren't you supposed to love them!?). That is what can be inferred.

That is the line of reasoning.

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According to that person, a "company name" is extremely important,to the point where it could potentially change the employees and the internal culture itself.

You shouldn't change your company name because you'll be criticized if a scandal occurs; you should choose a company name that ensures you won't be criticized.

They said that this is something we must think about.

In short, to summarize,

the reason they chose the name WeCars is that

the company's underlying mindset (a dismissive attitude toward cars and toward the responsibility of taking care of customers' vehicles) has not changed, and it is likely that we will see a future where scandals recur in the near future.

That is what they meant.

Honestly, when I saw the signs and commercials, I only felt something like, 'Oh, I see,' but it was a huge shock to realize that those who know what to look for see it that way.

Whether this person's opinion is correct will become clear over the next few years, so I won't be able to take my eyes off WeCars for the next few years lol

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