Depending on the type of work, there are cases where starting a business is actually more successful in areas often thought to be less than ideal...

Introduction

Looking back on my life since changing jobs, I suddenly realized now that I've quit that if I had started a business in the city, it probably wouldn't have gone well. There seem to be several reasons for this. Starting a small business just to make a living in an area often considered difficult might actually be easier, depending on your choices, simply because there are no rivals.

Today is a story about that.

Choosing a job starts with problems

A marginal village in a mountainous area. I continued to provide learning support to children there for over 20 years, but closed the shop this spring. I can say that being able to do it here gave me confidence.

I also learned that there are several other forms of small business that would work here. In fact, in the city where I live now, there is almost always a rival in any industry or business model, and I think I would have worn myself out unnecessarily trying to differentiate myself.

A small business, in other words, if you can keep your living expenses to a minimum, it seems likely to succeed as a business. This is even more true if you don't need to earn enough to pay individual business tax (business income of 2.9 million yen or more). In reality, I was able to support my family by remembering enough to file a blue tax return (which allows for extra deductions), so it can be said that it was established as an individual business.

That means

It might be about whether you can find what is actually needed in that area. Even in a village on the verge of becoming a marginal settlement, people have to live. There are various things they want done, tasks they need help with, and projects that require manpower, even if only for a short time. As long as people live there, whether in the city or the suburbs, these things are unavoidable.

I try asking myself if there is anything I can do, even if it's just a small part of that. For example, can I manage the grass in vacant lots with a "goat rental" service? I actually estimate demand and methods to set a price. Various issues will arise, such as how to secure feed during the winter when there is no work, how to survive by running another business in parallel during the winter, and how to deal with the lonely bleating of the goats.

Besides that

In daily life, you must secure the bare minimum of food. In areas with few shops, home delivery of fresh food is hard to choose. Mobile sales centered on such items. If it's mountainous, you can grow some vegetables, but it's hard to get meat and fish. Conversely, if you are by the sea, you want vegetables. Such places tend to have both nearby, across mountains and valleys. You don't have to expand the area; near your home is fine. You go back and forth while carrying heavy fresh food.

Gas money is required, and besides driving, there is a lot of work such as purchasing vegetables, bagging them, and pricing them. Even without that, cars have the risk of trouble. Securing and getting permission for places to park the car and open a shop is quite a hassle involving many parties. Once you overcome those, you can start.

Beyond overcoming it

You overcome them one by one and finally bring it to a business. This applies not only to fresh food, but if you try to sell handmade food by mobile sales, you must obtain permits and take courses.

The above is just an example, but in any case, I choose various businesses like that and explore and investigate demand and forms. When calculating income and expenditure,

(pessimistic balance + common sense balance) ÷ 2

I estimate profitability with the formula.

Conclusion

There are quite a few people who are in trouble. It is truly a pleasure to be able to reach out and have them be happy. If you notice something unexpected or trivial, consultations and contacts will come flying in even from far away. That's how it is.

People think, "I wish I had this." I try to predict the market and calculate whether I can notice that keenly and turn it into a business. It's not that difficult. It comes out in numbers quite properly. I calculate this and that while specifically listing such values in a notebook and comparing them with the desired sales and income. At that time, it is necessary to be careful about expense items that are easy to overlook.

Because it is a mountainous area, rivals do not appear that often. Surprisingly, many people tend to think the risk is high. I want to convey that the reality is actually the opposite.

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