The story of how I made 6 LPs: 'Even though the same person made them, the vibes are so different'

Hello, this is Watanabe from Watachan Works.

Recently, I added a page called
“Production Sample Collection”
to my portfolio LP.

It is a page that compiles LPs I created for various industries, assuming fictional clients.
A baked goods shop,
an AI SaaS service,
management consulting,
a salon,
coaching... 6 patterns in total.
(
Click here for the sample collection. It might be easier to understand if you open it while reading.)

Today, I would like to write about that.

The trigger was a sense of discomfort with myself.

As I worked on several LP projects,
I suddenly noticed something.

The things I create
tend to lean toward the same vibe.

The color schemes,
the way I use white space,
and the rhythm of the catchphrases.

Of course, developing my own 'style' isn't a bad thing.
In fact, there were parts I thought had become more efficient.

But at the same time, I also thought this.

How does this look to the people who hire me?

I tried imagining the anxiety of the client side

I tried thinking,
what if I were the one outsourcing something?

Looking at the portfolio,
I would think, 'The writing seems good.'

But
'Will my industry end up with this same vibe?' is something
I would probably be most concerned about.

The warm feeling of a baked goods shop and
the futuristic feeling of an AI service
require completely different things.

If I make them with the same mold, I feel like it won't fit one or the other.

Yet, my portfolio
lacked the material to judge that.
I thought that was a bit problematic.

I actually made 6 patterns

I made up my mind and
set up 6 fictional clients.
These are not actual commissioned projects,
but purely self-produced samples.

I made the industries and worldviews completely different,
and brought them to life one by one.

While using Claude Code, I repeated the process of
proposing and revising structures,
and writing and re-reading copy.

There were also times when I would finish one and realize, 'Oh, this is still using the same pattern as before,' and then fix it.

What exactly does it mean to change the tone?

This was my biggest realization.

It's easy to say 'change the tone,' but
when I actually tried it, I couldn't move forward without breaking it down.

The color scheme changes, of course.
The baked goods shop leans toward warm beige,
while the AI service uses a dark tone close to black.
That much was as I expected.

What was surprising was
how much the use of white space influences the impression more than I imagined.
When I wanted to convey the 'warmth of human hands'
like for the salon or the baked goods shop,
I needed white space that wasn't too crowded.

Conversely, for a futuristic one like Synapse,
the effect of elements moving as you scroll becomes the worldview itself.

The wording changes, too, of course.

For the management consulting firm 'Michishirube,' the sentence endings are polite and assertive.

For the coaching site 'RE:START,' I actually cut down the word count
and shifted it toward a style that invites quiet reading.

I realized while making these that changing the tone isn't just about 'adding flashy effects,'
but that 'what you choose to cut' is also part of the tone.

This is a page I'd love for you to see.

I've compiled these six patterns on the sample collection page I linked at the beginning.

View the LP production sample collection

If there is something close to your industry,
I would be happy if you could use it as a reference for the vibe.

If you find something that makes you think, 'This kind of feel might suit us,'
I think that can also serve as a basis for your decision.

Along with the introduction to the sample collection,
I'm also leaving my portfolio LP here.

Wata-chan Works Portfolio LP

It is still a work in progress.

After making 6 patterns, I really felt that
what is required varies completely depending on the industry.
That was the biggest takeaway this time.

That was the biggest takeaway this time.

However, to be honest, I still feel it is not enough.
I want to broaden the range of industries a bit more, and
there are still many patterns I want to try with dynamic effects.

I also feel like I want at least one more pattern for professional services.

This collection of samples
is probably not finished here,
and I have a feeling it will be a page that continues to grow and be revised.

I will write about it again when I add more!