What to convey in your self-introduction is what is not written on your business card / Secrets of sales taught by a world-class salesperson! Use them starting today #7

A while ago, I wrote that sales is very similar to dating.

In dating, there is likely no killer phrase that will guarantee someone will fall in love with you.

The exact same thing can be said for sales.

There is no set phrasing that will guarantee a client will sign a contract.

That is why it is essential to use various techniques, one after another.

By using many techniques, you must gradually remove the other person's guard.

By doing so, you create a difference between yourself and the rest of the sales personnel.

Even if the client has not received any sales pitches from other salespeople at all.

In such sales, there is something you cannot avoid.

It is the self-introduction where you tell the client what kind of person you are when you first meet them.

Unless you are the type who just waits for clients at a counter or are in a passive sales role, it is extremely difficult to skip the self-introduction and get a contract.

Other salespeople, regardless of the content, should almost certainly be doing a self-introduction as well.

That is precisely why I focus on leaving an impact that is different from other salespeople and making them think, 'Huh? This salesperson might be pretty good.'

Actually, this is a very effective method.

In other words,before presenting a product or service, you need to present yourself.

I apologize for repeating this, but for those reading this note without knowing me, I will tell you briefly that Ihave achieved world-class sales in two different industries.

If it were just one industry, it would be unavoidable to be told it was just a fluke, but with two industries, it is no longer a fluke.

If anything, regarding the first one, it was when I was in my early 20s.

My performance as a salesperson was recognized, and in one of the industries, I was even allowed to experience being a hired president.

If you ask why I was able to achieve such sales results, I am proud to say that it is largely because I paid attention to each and every one of these details.

Although not to the same extent as the two industries I mentioned earlier, even during my time as a host, if I hadn't been able to make an impact with my self-introduction to new customers who hadn't requested me, I wouldn't have been able to achieve any significant results.

What kind of self-introductions are other sales professionals actually giving?

And what kind of impact are they leaving on their clients?

Is the content such that it creates a difference between themselves and the rest of the sales professionals?

First, you must calmly re-examine how you usually conduct your self-introductions.

There is no need to include things like your age or blood type there.

Of course, you need to tell them your name, but what else should you convey?

That is something that also relates to how I mentioned earlier that you should convey your work.

Just stating your name or company name will not leave any impression on the other person.

Even if you exchange business cards with various people at a gathering where many people are present, it is extremely difficult to remember what kind of person they were when looking back later, and most of them are not remembered at all.

Conversely, even in situations where you exchange business cards with many people, there are some who leave a strong impression.

I suspect that many people have had this experience to a greater or lesser extent, haven't they?

Even in such a business card exchange, it is enough to divide people into those who leave an impression and the many who do not.

In addition, in the case of a sales professional, not only must you leave an impression on the other person, but if it does not lead to work, the possibility of them signing a contract becomes 0%.

Even if you say something funny and get a laugh, if it is not conveyed what kind of work you do, it is meaningless.

Besides,you can generally predict the content of a job by looking at the company name, and if anything, you can find out by going home and looking at the company's website written on the business card.

That is precisely why a self-introduction that only goes as far as stating your name and company name does not create any difference from other sales professionals in the same industry.

You need to be careful with your self-introduction, with the determination to have people remember you, rather than your industry or company information.

Therefore, just like the content I shared previously, you must convey your values, your reason for being, and what you want to achieve in your self-introduction as well.

The most important thing in a self-introduction is to increase its impact by adding a specific episode about why you came to think that way.

By the way, it is better to have several patterns of these specific episodes prepared.

If you cannot change them depending on the client, there will be times when you leave an impression and times when you do not.

The goal is simply to have an episode that resonates with the client in front of you at that particular moment.

Once you achieve that, all that is left is to summarize the content in advance and practice so that you can speak fluently when the time comes for your self-introduction.

Finally, there is one point to be careful about.

That is, you must not talk for too long during your self-introduction.

No matter how good your self-introduction is, you are taking up the other person's valuable time.

Besides, if you are slow to get to the main topic, they might start wondering when you will finish.

Try to keep your self-introduction to within 3 to 5 minutes at most.

If you start by saying, "First, please let me take 3 minutes to tell you what kind of person I am," the other person will likely grant you the time for your self-introduction.

If you can show how you differ from other sales professionals in your self-introduction,the other person's attitude toward listening to your subsequent presentation will change,so it is worth putting in the effort.

If you are interested in the rest, I would appreciate it if you could like and follow.
I have also posted related articles in the magazine, so please read them if you would like.

Hitotarao

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