Becoming a 'Genius of the Heart'
vol.317
“Elaborate work” (that passion) will become a luxury.
【Toward an era where human touch becomes the ultimate luxury—The value of craftsmanship taught to us by “Bollinger”】 This Forbes article states that AI will cause the food and beverage industry to polarize.
〈Forbes JAPAN / June 24, 2026〉
AI and cooking robots will evolve, making it possible to provide a certain standard of food and service more efficiently.
And, operations will be increasingly labor-saving, and reasonable and convenient restaurants will increase.
In fact, at family restaurants and the like, customer service is already being replaced by robots.
On the other hand, the long-established house in the Champagne region of France introduced in the article, “Bollinger”, has continued to make Champagne since its founding by valuing the experience and intuition of artisans rather than pursuing only efficiency.
From grape cultivation to brewing and aging, by accumulating delicate judgments that cannot be completely replaced by machines, they have built one-of-a-kind quality and brand value.
AI is making many tasks more efficient, but at the same time, we are in an era where 'being able to make things fast, cheap, and in large quantities' is hard to differentiate.
Precisely because we live in such times, time spent honing skills, as well as aesthetic sense, philosophy, and the creator's story itself will come to hold great value.
In other words, luxury from now on will not just be about expensive materials
“Who created it, and with what passion and skill?”
This is the idea that even the background is valued.
I believe this also connects to the 【Significance of Meaning】 I shared the day before yesterday.
Products and work only “have meaning to me” when people feel they possess value.
In short, what they have in common is that for companies in the future, it is important not only to make things, but to create reasons for the heart to be moved and stories that resonate.
Elaborate items have dedication and passion in their background.
That is why I believe that having such enthusiasm will be an essential source for humans to provide value that AI cannot in the future.
“There is no talent that surpasses enthusiasm.”
These are the words ofKonosuke Matsushita,known as the “God of Management,”who said that bothcolleaguesandconsumersare drawn to peopleby their enthusiasm.People are drawn in.
I truly believe that thesource of successisthe warmth of one's heart.
“The only way to do great work is to love what you do.”
Steve Jobssaid this at theStanford Universitycommencement ceremony, and because youcan love it,youdo not compromiseand can createproducts that surprise the world.
When you unravel the words of thegreat figures in the business worldwho have been active throughout history, at the very core isthe “heart.”
One extra step,,two extra steps,,the enthusiasm to put in the effortwill surely bean even greater key point in the AI era.🤔
People who love their work.
People who can enjoy difficulties.
People who seek the joy on a customer's face above all else.
To become such a“genius of the heart.”
These days, I feel once again that such things are important, and I want to aspire to them.😊
Thank you very much for reading to the end today as well!