How to Create a Special Place Only for Customers Who Have Made a Purchase

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You sold a product
and a customer bought it.
But after that,
how do you maintain
your relationship with the customer?

Email alone tends to be one-way,
and it doesn't foster connections between customers.

In this article,
I will share how to create
an "exclusive community"
for free, accessible only to customers who have made a purchase.

First of all, why create a community?

When selling products online,
how to stay connected with customers after purchase
becomes a major challenge.

You can deliver information via email or newsletters,
but
that is ultimately just "sending information from your side."

When a customer wants to ask a question,
or wants to talk to peers with the same concerns,
without such a "place,"
the customer will feel lonely.

If you have a community,
it becomes a place where customers can interact,
and it becomes easier to ask questions or seek advice.

Moreover, for the operator,
customer feedback gathers naturally,
so you will constantly find hints
for your next product or content.

How to create a community

The all-in-one automation tool I use,

Systeme.iohasa community feature included as standard.

The creation process is simple.

Select community from "Products"

From the "Products" tab on the dashboard,
select "Communities."

When you press the "Create" button,
a screen to enter the name and URL will appear,
so just enter the necessary information and save.

Decide the access level

There are two types of communities.

Privateis
a setting where only invited members can join.
It is perfect for a community limited to purchasers.

Public is a setting that allows anyone to join upon registration.
You can also use it as a free community to attract new customers.

Invite members

Adding members is also easy.
You can send invitations simply by entering their email addresses.
You can also add multiple addresses at once.

A system to automatically invite purchasers to the community

This is the most interesting part.

It is a hassle to manually invite customers who have purchased your product one by one, isn't it?

Systeme.io allows you to link products to communities,
so customers can be automatically added the moment their purchase is complete.

Even as your customer base grows,
there is zero manual effort required for invitations.
Your operational burden remains the same.

What happens in the case of cancellations or refunds?

This is a point of concern, isn't it?

For subscription-based products,
if a customer cancels,
their access to the community
is automatically revoked.

The same applies to one-time purchase products
if a refund occurs,
access rights are automatically disabled.

Because of this mechanism,
you can operate a "special place for purchasers only"
with peace of mind.

Summary

By using the community feature,
your relationship with customers
changes from "sell and forget"
to "growing together."

Moreover, the fact that this system
can be built even on the free plan
is very reassuring for those just starting out.

Start by trying to create
one private community.

Having a place where you can connect directly with customers will change the landscape of your business.

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