Breaking through the limits of the 'individual' through 'solidarity'

Breaking through the limits of the 'individual' through 'solidarity'. souriant's 'With-being', created from the hybrid perspective of a hairdresser and a photographer

I really thought so too

'Individual freedom' and 'organizational strength'
There is a strength in 'with', isn't there
Ike-san's article is a great reference 📸

1. 'Dispersion' as the price of freedom, and the walls we face

Currently, the Japanese beauty industry is trying to move from the era of the 'individual' to the next era.
Outsourcing, freelancing, share salons.
Being freed from the apprenticeship systems and restrictions of the past and the diversification of work styles is
definitely a step forward. However, in exchange for that 'freedom',
have we not let go of something important?

That is, 'passion as an organization' and
'the focus and ability to take action to open up the future'

We are currently living in an era where the extension of yesterday no longer applies. Global inflation due to rising prices and increasingly serious labor shortages.
These waves are about to swallow up the scattered 'individuals'.

As the representative of 'souriant LLC', I
have one clear answer to this question. That is solidarity through 'With-being': being together.

2. A new form of organization connected by 'Being'

For a hairdresser, 'Doing' (what to do) to polish their skills is a matter of course. However, even more important is the philosophy of 'how one wants to be (Being)'.

Freelancing and outsourcing until now have tended to end up in dry relationships like 'renting a space' or
'allocating projects'.
However, what souriant aims for is a 'platform' where independent professionals
gather with a common purpose.

It is not just about sharing a space, but sharing values. Instead of fighting alone, we acknowledge and support each other's 'way of being'.
This spirit of 'With-being' acts as a lens that bundles the scattered light, which is what the beauty industry needs right now.

3. The aggregation of 'practical benefits' that only souriant can realize

You cannot survive this era of inflation and labor shortages with just a philosophy.
At souriant, we provide concrete backup that makes the most of the scale merits of an organization
for the practical challenges that individual freelance hairdressers face.

'Cost optimization' to counter inflation

For freelancers working individually, the procurement costs of chemicals and materials,
and soaring utility costs are major concerns that directly squeeze profits.
At souriant, we have built a centralized purchasing system and contract scheme as an organization.
'By belonging to souriant, it is possible to reduce fixed costs for materials and management'
—this practical example is directly linked to improving the profit margins of our members.
The saved costs can be used for further technical training or
returned to customers as service.
This is the power of 'solidarity'.

4. Redefining education: Breaking away from lonely skill acquisition

At the root of the serious labor shortage is the anxiety of 'Can I keep doing this alone?'
In a scattered freelance environment without an educational system, technical updates stop,
and more young people are feeling like they have reached a dead end in their careers.

souriant fills this 'educational void' with the power of With-being.
Here, there is an environment where professionals spontaneously elevate each other, rather than training forced by someone else.

5. The path we must take now

"Decentralization" may seem light and efficient at first glance. However, true "strength" is born when power is concentrated on a single point for a common purpose.

While maintaining the form of outsourcing or freelancing, we remain mentally and practically connected.
souriant aims to be a "shelter" and an "engine" for that purpose.

A management foundation that can withstand inflation. An attractive community that solves labor shortages. And, capturing the brilliant future of each individual through the lens of a photographer.

What we must do now is not to consume energy separately. It is to gather under the banner of souriant and,
while leveraging individual personalities, present value to society as a greater force.

Do not let freedom lead to loneliness. Do not let independence lead to isolation.

With the spirit of "With-Being," let us create a new standard for the beauty industry together.
souriant promises to fully back
the "way of being" of those who take on challenges in earnest.