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Yoshiwara — Records of the Vanished Pleasure District Vol. 1: The “Night Town” Created in Edo

In 1617 (the 3rd year of Genna), Yoshiwara was established as a pleasure district officially recognized by the Edo Shogunate.

Initially, it existed near what is now Nihonbashi Ningyocho (it was called Moto-Yoshiwara after the birth of Shin-Yoshiwara).

However, it was relocated to Nihonzutsumi in Asakusa (present-day Senzoku, Taito Ward) following the Great Fire of Meireki in 1657 (the 3rd year of Meireki).

The Great Fire of Meireki was a massive conflagration that burned down most of Edo.

From then on, it came to be known as “Shin-Yoshiwara” (New Yoshiwara). During the relocation, to protect the business of Shin-Yoshiwara, the Shogunate shut down 200 bathhouses in Edo that had been employing unlicensed prostitutes (yuna). This strengthened its monopolistic status as an officially recognized pleasure district.

Nighttime business, which had been prohibited in Moto-Yoshiwara, was permitted, and the style of partying throughout the night became established.

Yoshiwara was not merely a pleasure district. Kabuki, ukiyo-e, and literature. It was also a center of Edo culture.

It also served as a social venue for daimyo and wealthy merchants.

The reality of the courtesans behind the glamour

The “Oiran,” the highest-ranking courtesans of the Yoshiwara pleasure district in the Edo period, wore magnificent, elaborate costumes and were in the spotlight as fashion leaders for the common people.

Oiran wore luxurious costumes and hairpins said to be worth the price of an entire house.

However, behind that glamorous facade lay the harrowing reality of courtesans suffering from human trafficking, harsh labor, and economic exploitation.

Many courtesans were sold off to reduce the number of mouths to feed in farming villages or as collateral for their parents' debts.

The higher the rank of the courtesan, the more she had to pay out of her own pocket for her luxurious accessories, cosmetics, and even the living expenses and upbringing costs of her younger protégées (kamuro and shinzo). Special events (monbi) such as New Year's and seasonal festivals were sites of severe exploitation for the courtesans. Furthermore, if they failed to attract a customer,
the system required the courtesan herself to pay the service fee to the establishment, creating a mechanism where debt increased with every event.

For many courtesans, the path to freedom was extremely arduous.

Click here for Vol. 2


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