Are you letting numbers get you down? Entrepreneurs need macro thinking
✅ Can you see what is more important than follower counts or comment numbers?
I often receive consultations like this from those in the early stages of entrepreneurship.
“My followers aren't increasing at all.”
“I'm feeling down because I have few likes.”
“The algorithm changed, so I'm not growing.”
I understand those feelings very well.
Because numbers are visible, they are bound to concern you, aren't they?
However, the real problem is often not there.
✅ Focusing only on immediate numbers causes your business to drift off course
SNS numbers are results, not the goal.
Having many followers does not necessarily mean having sales.
In fact, many people chase only numbers
and end up drifting away from the essence of their business.
As a result,
your messaging becomes inconsistent
↓
you gain followers who are just numbers rather than fans
↓
you lose sight of who your customers are
You end up falling into that state 😱
✅ Entrepreneurs need macro thinking
If you really want to grow your business,
you need to have a broader perspective.
Specifically, these are the perspectives:
✅ How is the economy moving right now?
→ Rising prices and the weak yen are directly linked to customer purchasing behavior.
✅ What are the political trends?
→ From Ishiba's resignation to a new president, will there be a shift from fiscal discipline to a focus on growth!?
✅ What about the Nikkei Stock Average and exchange rates?
→ These provide hints for reading corporate movements and industry trends.
✅ People with a macro perspective change their strategies
For example, even when attracting customers,
・When the economy is good, promote the future they want
・When the economy is unstable, peace of mind/safety/savings resonate
By being conscious of the movements of society as a whole in this way,
your messaging and product design will gain depth.
✅ Rather than follower count, why sell this now?
Rather than how many followers you have,
facing the question of who you are delivering it to, why, and why now,
is what matters.
Those who do not waver on this point will grow steadily.
Summary: Social media numbers are just tools, don't let them sway you
I'm not saying you shouldn't look at the numbers. But don't become too dependent on them.
View them as hints for asking questions, not as the answers themselves.
Isn't your goal to build a business that is needed and chosen by society,
rather than just going viral on social media?
To achieve that, starting today,
try to gradually cultivate the awareness of having both
a micro perspective (short-term) and a macro perspective (society as a whole)✨
If you want to learn how to adopt the perspectives necessary for entrepreneurship,
or if you want to know how to build an essential business that doesn't rely solely on social media,
please click the banner below
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