If you want to sell paid notes, look at how to build trust rather than the behind-the-scenes of sales

In this note, I will cover this project I released the other day👇

I will reveal all of the“behind-the-scenes.”

I'll talk about how the project started, why I did it, how I designed it, what kind of response I got, and how it sold.

I think I'll talk about the reality of that first step: "How did an unknown unemployed person create the first wave?"

This will be a talk for beginners to intermediate users, so I think it will be quite useful for you when considering your future strategies on note.
And rest assured,the full text is free.

But since I'm unemployed, I'd be happy if you bought the project note alone.

◆ Before the project: Nothing. Seriously, nothing.

At the time I started this project,

• X followers: about 30

• note followers: about 500

• Track record: No paid notes sold

• Recognition: None

• Title: Unemployed

No matter how you look at it, I was the most unknown of the unknown.

In other words, this note is not for "people who already have influence," but for"you who are still nobody, but want to take a step forward from here."
It is for you.

◆ The beginning of the project: I was looking for a buzz I could replicate

The trigger was a post by the Setouchi Note Research Institute (@seto_note_labo).

And, after seeing this post late at night, I was convinced.

"If I do this, it will grow."

What was particularly important this time was "taking what someone with high authority is saying and doing it as a project exactly as is." that part.

If I had created the exact same project from scratch on my own, honestly, I don't think it would have reached as many people. But by jumping on an "interesting idea put out by an influential person," the buzz is (to some extent) guaranteed.

Moreover, Setouchi-san is kind, supports people working hard on Note, and I felt like he wouldn't get angry even if I copied the project, but rather would be happy to cooperate. If it were a scary person, I couldn't deny the possibility of getting furious if I did this...

(Setouchi-san, thank you again!)

On top of that, this project had a structure involving many people.

In other words, it was a project that could naturally reach a wide range of people in the Note community.

◆ The deciding factor is immediate action and the perspective of turning risks into "opportunities"

That said, joining 100 of them naturally costs money.
Roughly estimated, about 50,000 yen.

50,000 yen is my one month's living expenses as an unemployed person.
I felt it was a pretty heavy amount.

Even so, I decided immediately.
Or rather, I thought if I was going to do it, now was the time.

Why was I able to decide so quickly? There are two reasons.

1. I had nothing to lose

Unemployed and unknown, with no track record for this account.
Right now, I have nothing to protect.

Therefore, the risk of not taking action is greater.
If I just mope around, nothing will ever change.

I found a post at 1:00 AM, and 15 minutes later, I decided, "I'm going to do this."

2. If you design it properly, it becomes a "give"

Joining a membership, from the owner's perspective, means gaining one new member. At that point, it becomes a small give.

And if you share these results on Note, that also becomes a give.

• Paying 50,000 yen to join a community of 100 people,

• taking the time to analyze it carefully,

• and sharing the output at a low price of 980 yen,

Isn't this quite a "giving design"?
I don't really like the terms giver/taker, but from a marketing perspective, I thought this was definitely a giver's move.

◆ I tried selling a blank Note

Here, I tried a little experiment.

It was a challenge to "sell a Note before writing the content, in a blank state."
It's essentially a pre-order, but I dared to sell it "while still blank."

With this, believe it or not, about 70 copies sold.

The fact that "there are people who will pay money out of expectation even before it's finished" was incredibly interesting.

And above all, it also served as a way to cut off any escape route by saying, 'I've already sold it, so I have no choice but to do it.'

◆ Ingenuity to ensure it doesn't end with just one shot

Projects inevitably reach their peak excitement the moment they are announced.

However, if it ends there, it just gets consumed.

That's why this time, I linked my daily insights in a thread format to a pinned post.

In this pinned post...

Things like the parts I'm struggling with.

Reports on finally managing to join 100 membership programs after several days of effort.

I posted about the progress daily so that people could follow the flow.

It's difficult to maintain the 'heat' of a project, but I think doing this allowed awareness to spread gradually.

As a result, the pinned post exceeded 50,000 impressions. For an account with fewer than 100 followers, having the numbers grow this much without any particular viral post feels like it went 'according to plan'.

◆ Diffusion price vs. regular price

The article was finally completed.

So, as a final touch, I used a sales method where 'people who spread the word get a discount'.

This is a standard feature on note, but I rarely see people using it, so I thought I'd give it a try.

As a result, many people reposted it, which led directly to purchases.
Moreover, there were so many people who said, 'I already bought it, but I'll repost it anyway!', which I was truly grateful for. What a kind world.

◆ Achievements to date (the behind-the-scenes in numbers)

As of now, the results in terms of numbers are as follows.

I'm still a novice, but I think this can be called a remarkable achievement for someone starting out with no name.

Perhaps 90% of the people who know me now found me through this project. In other words, I have proven that you can grow to at least this level with just one project.

Setouchi-san...
I've obtained over 98,000 yen plus recognition and a position!!

◆ So, can this be replicated?

Conclusion: Yes, it can.

In fact, it is easier to replicate for someone who is unknown.

What is important is not coming up with a perfect idea, but:

If you grasp these points, anyone has a chance.

Actually, think about it carefully.
Honestly, don't you think you could do what I did this time?

You just have to say "I'll do it!" in a loud voice and get started.

◆ Finally. "Even if you're unemployed, you can do it if you try"

I am still a small fry in the note community.
But I have at least proven that you can achieve some level of results through action and design.

I hope this experiment serves as a hint for your next challenge.

And if you think, "Oh, that's interesting," following me would be a great encouragement.

By the way, I usually run a strange service called "Rental Unemployed Person."

Feel free to reach out for casual conversation, consultation, or even a game of Smash Bros.

Also, this is just me talking to myself, but if you found this note helpful, please do read the actual article as well.

Also, this is really just me talking to myself, but personally, while I am very happy to have people buy my paid notes, I am also very happy when people do things that are free, like "following," "liking," or "giving a high rating." I am also very happy to get follows on X. I usually talk about notes and being unemployed.

It's free, so, you know???

Also, this is really the last thing, but for me, rather than having someone just buy the "980 yen list price note," I am much happier receiving even a 100 yen tip as a way of saying, "This is my appreciation."

I want to write articles that earn tips rather than just paid notes that sell.

That is what I am thinking.

I am thinking that, so you know what comes next, right???

Well then, thank you for reading until the end!!!

(While I was writing this note, 3 more copies were sold. Thank you.)

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