For those who want to increase open and click-through rates | 7 points for improving LINE broadcasts

To ensure you don't just "analyze and stop there"

Hello, this is Ran.

Have you ever looked at your "open rate," "click-through rate," and "block rate" after a LINE broadcast and thought, "Hmm... this could be better..."?

But don't worry.
The numbers are just "results."
What matters isknowing "what and how to improve" based on them.

In this article, I will introduce
7 points for improving LINE broadcaststhat even beginners can implement right away!

📢 For those who want to learn about Official LINE from scratch
This Note is one article from the "Official LINE Start Guide: Learn from Scratch" series.
It covers the steps from creating an account to gathering friends, broadcasting, and analyzing, so even beginners can get started without getting lost.

If you are interested in LINE operations, please follow the magazine to check for the latest articles!

7 points for improving LINE broadcasts

After analysis, here are the 7 points for improving LINE broadcasts.

I will explain each one!

1. Change the title (the first line)

The only thing seen first in a LINE notification is the "first line."
The battle is whether you can capture their heart there!

✅ Points:

• Question style: "Did you know about XX?"

• Including numbers: "A story about XX that you can read in 3 minutes"

• Exclusivity: Creating a sense of scarcity with "Limited time only" or "First XX people"

2. Try adjusting the delivery time

Whether it gets seen or not depends largely on the "timing."

✅ Example:

• Homemakers → 9:00–11:00 AM

• Working professionals → 8:00–10:00 PM

• B2B → Weekdays at 12:00 PM or 5:00 PM

Simply taking the plunge and "changing the time you send" can change your open rate.

3. Keep messages short and concise

The rule of thumb is that long text = not read.
Especially for LINE, which is read on smartphones, "under 300 characters" is best!

✅ One-point advice:
By narrowing it down to one theme per message, your message is more likely to get through.

4. Make the tap call-to-action stand out

If your click-through rate is low, there is a high possibility that the "reason to click" is weak.

✅ Useful phrases:

• ✅ Click here for details👇

• 📅 Click here to book

• 🎁 Click here for a coupon you can use right now

Add words that "encourage action"!

5. Limit links to one

If you include multiple links, users may end up thinking "which one should I press?" and ignore them.

✅ Conclusion:
"One purpose per message" is best.

6. Adjust the frequency of distribution

If your block rate is high, you might be "sending too much,"
and if the response is weak, you might be "not sending enough."

✅ Optimal frequency:
Once or twice a week is standard. Establishing a rhythm makes readers feel comfortable.

7. Review who you are sending to (segmentation)

If you send to everyone at once, you will include people who are not interested in the content.

✅ If possible:

• Tag and send based on interests

• Segment by visit history, gender, and interests

→ L-Step integration allows for detailed segment distribution!

Rather than doing everything, try one improvement point at a time

Even if you can't do everything at once,
changing one thing → checking the results → adjusting again,
this small cycle will gradually increase your LINE results.

Conversely, if you change multiple things at once, it will be difficult to determine which measure was effective even if the results improve, so be careful.

If you're thinking, "I don't know what to fix...", let's improve together with L-Saku!

"I looked at the numbers, but I don't know how to improve them"
"I'm not good at writing messages in the first place..."
"I want to know effective distribution templates!"

If that's you, please make use of our LINE construction support service, "L-Saku".

✅ Proofreading distribution messages
✅ Improvement proposals and review of numbers
✅ Optimization of distribution schedule
✅ Designing the flow from friend acquisition to conversion

»Click here for details on L-Saku

From "sending and finishing" to "operation that leads to results."
Let's grow your LINE together!

FAQ (Frequently Asked Questions)

Q1. I changed the title, but the open rate didn't go up... Is there anything else I can do?

A. Try reviewing the "time" you send your messages.
Just by matching the lifestyle of your readers, the open rate can change significantly!

Q2. I'm worried that if I limit it to one link, I won't have enough information to convey.

A. You don't need to convey everything in one message.
By splitting the information into "continued next time" or "see here for details," readers can receive information without stress.

Q3. I don't know what the average click-through rate is.

A. While it depends on the industry and content, 10-30% is a good benchmark is the target. If it's in the single digits, reviewing the text, link placement, and button copy often leads to improvements.

Q4. I feel like I'm improving it every time, but the response doesn't get any better...

A. It can sometimes take time to see results.
Reviewing the entire delivery flow (lead design and account settings) once might reveal new areas for improvement.

Q5. It's difficult to improve it myself... Can I ask a professional?

A. Yes! With the LINE construction support service 'L-Saku,' we also provide improvement suggestions based on delivery content and data.
You can work with a professional to ensure your LINE account is 'operating effectively.'

👉 See details about L-Saku

What else should be reviewed along with improving LINE open and click-through rates?

If you are still unsure about 'how to read the numbers' after a broadcast

When you think 'I want to improve,' the first thing you should look back on are the three numbers after a broadcast.
Click here for an article summarizing the standards and countermeasures for opens, clicks, and blocks👇

For those who feel, 'Is my setup even okay in the first place?'

The results of LINE broadcasts change significantly depending on whether the 'foundation' of the account is set up correctly.

Let's check the basic settings again, such as your profile, greeting message, and response settings👇

If you don't have many friends to begin with... check this out!

To look back on the numbers, you also need a certain 'sample size.'

If you still have a low number of friends, let's start by reviewing this 'How to naturally increase your count by 100' guide👇

If you are 'worried about what to send...' go here

'I want to improve, but I don't know what to send in the first place.'
This is a recommended article for those people.

We share 'how to find content ideas' that even beginners can use right away👇

Is your message immediately after registration being delivered properly?

Before trying to increase open or click-through rates, it is important to review whether your "initial greeting message" is being delivered properly.

The time immediately after registration is the golden hour for generating engagement!

This article introduces how to create an effective greeting message👇

Summary: Look at the numbers and gradually cultivate "messages that get through"

For LINE distribution, it is very important not just to look at "whether it was sent," but to properly observe and improve
“whether it was delivered,”
“whether it was read,”
and “whether it prompted action.”
as well.

However, you don't need to be perfect from the start.

• If the open rate is low, try changing the title.

• If the click-through rate isn't growing, try adjusting the button placement or wording.

• If you are concerned about the block rate, look back at the frequency and content.

In this way, repeating small trials and errors is the first step toward LINE operations that lead to results.

That said, you might sometimes wonder, "What and how should I change?"

In such cases, let's "improve together with a pro" at L-Saku.

With the LINE construction support service "L-Saku," we provide
operational support where we think through and execute together
based on your distribution and numbers, covering everything from reviewing open and click-through rates to optimizing your conversion paths.

"I don't know what to do on my own"
"I want someone I can consult with"
This support is for those people.

👉 See details about L-Saku

Why not create a "LINE that gets through" better than today, starting tomorrow?

If you found this article even a little helpful, please give it a "Like," leave a comment, or follow me.

Thank you for reading!

▼ I am also working hard on writing a magazine about LINE utilization for beginners! Please follow the magazine as well!

Also, if you have even the slightest interest in "things you can do with zero skills or experience," "dealing with corporations (SMEs)," "subscription contracts," "high unit prices," "customer acquisition," "starting a business," or "side hustles," I will be delivering useful information on these topics.

Thank you so much for reading this far!!