Answering the question: When and how often should I send messages on my LINE Official Account?

I've decided on the content to send, but I don't know when to send it...

Hello, this is Ran.
I often receive consultations like this from people who have just launched their LINE Official Account.

How often should I send messages?

I'm afraid of being blocked if I send too many messages...

Conversely, I'm worried about being forgotten if I don't send enough...

To give you the conclusion first,sending messages "1-2 times a week" is best for beginners.

In this article, I will specifically explain why that frequency is good and what timing is effective!

📢 For those who want to learn about Official LINE from scratch
This Note is one article in the "Official LINE Start Guide: Learn from Scratch".
I have compiled the steps that even beginners can follow without getting lost, from creating an account to gathering friends, sending messages, and analysis.

If you are interested in LINE operations, please follow the magazine and check for the latest articles!

❌ 3 Common Messaging Mistakes

First, let's look at common failure patterns.

1. Getting blocked immediately for sending too many messages

-> Daily messages, repetitive content, overly aggressive sales pitches, etc.

2. Being forgotten for sending too few messages

-> If you send messages less than once a month, people will wonder, "Who is this person again?"

3. Only sending messages during campaigns or sales

-> Information tends to be one-way, and you cannot build a relationship of trust.

✅ Why 1-2 times a week is best

Because it strikes an exquisite balance between the following three points.

1. Frequency that stays in memory: Sending at least once a week maintains "awareness"

2. Avoid being annoying: The fine line to avoid increasing your block rate

3. Encourage action easily: Works great with sales and campaigns too

💬 For those wondering, "What should I even send in the first place?"

Even if you're told that "sending 1-2 messages a week is effective,"
many people probably get stuck wondering, "What should I send in that first message?"

For those people, we have prepared an article that helps even LINE beginners understand 'what to send first'👇

If you are struggling with what to send, please check this out as well!

📅 Let's create a delivery calendar

If it's difficult for you to come up with content on the fly, deciding on a 'theme for each day of the week' will make it easier.

• Tuesday: Useful information and tips

• Friday: Weekend special offers

• End of month: Campaigns/Coupons

• Beginning of month: Business days and announcements for the month

By preparing this kind of "template," you will be able to send messages every week without worrying.

Having said that... isn't it still a hassle to think about it every time?

"Deciding on the content, deciding on the frequency, creating images..."
Honestly, if you were doing all of that, you wouldn't have time for your main business, right?

That is why we would like you to utilize the LINE construction agency service 'L-Saku'.

With 'L-Saku,' you can leave the content and schedule of your messages entirely to us.

✅ Design of delivery frequency and timing
✅ Creation of templates for delivery content
✅ Initial construction support (greeting messages, tag design, scenario design, etc.)
✅ Support to gain up to 300 friends in 3 months

If you want to eliminate the 'time spent worrying about messages,' please consult us here
↓↓↓

Are you worried that you aren't getting more 'friends' in the first place?

Before even planning your LINE messages,
there are quite a few people who say, "To begin with, I don't even have 10 friends yet..."

For those people, we have an article that summarizessteps to naturally gather 100 friends even from zero👇

First, let's focus on increasing the number of people who will see your messages before working on your delivery strategy!

Frequently Asked Questions (FAQ) about LINE message timing and frequency

Q1. I'm worried about whether I'll have enough content to send messages every week...

A. Many people struggle with content ideas, but it becomes easier if you decide on a theme for each day of the week.
For example, "Tuesday = Tips," "Friday = Weekend Deals," etc.Once you create a template, it becomes easier to continue!

Q2. What time of day is best for sending messages?

A. While it varies depending on the industry and target audience,there is a tendency for messages to be read most between 8:00 PM and 10:00 PM.

Below, I will introduce recommended time slots for three common target groups.

① Homemakers (30s–50s)

• Recommended time: Around 9:00 AM – 11:00 AM

• This is a time when it's easy to check your smartphone after morning chores have settled down.

② Office Workers (20s–40s)

• Recommended time: 12:00 PM – 1:00 PM / 8:00 PM – 10:00 PM

• Lunch breaks and relaxation time after returning home are the best targets.

③ Repeat customers for beauty salons

• Recommended time: The evening to night before (6:00 PM – 9:00 PM)

• If the goal is to encourage bookings for the next day, the "night before" is best. It's easy for them to see the LINE message and book right away.

The key is to imagine"the time when the recipient is most likely to look at their smartphone," not "the time you want to send it."!

Q3. I'm afraid of being blocked if I send too many messages...

A. I completely understand that concern!
Since LINE notifications are delivered directly, it is easy to lead to unsubscribes if it feels too much like a sales pitch or the frequency is too high. Start with once or twice a week and adjust as you see how people respond.

Q4. Is it okay to change the delivery frequency later?

A. Yes, that is fine! In fact, it is natural to adjust it gradually, such as starting with once a week to test the waters and increasing it if the response is good.
However, be careful, as suddenly increasing the number of messages can sometimes increase your block rate.

Q5. It's a hassle to think about all the content and the schedule...

A. In that case, I recommend using LINE construction support 'L-Saku'.
From designing the delivery schedule to creating content templates, we will set it up so that even beginners can start operating immediately.

Summary: Master the right operation methods and turn your LINE operations into results.

To get results with your LINE Official Account,
"When and how much to send?" is just as important as "What to send?".

If you send too much, you will be blocked, and if you don't send enough, you will be forgotten.
To strike this balance, starting with one or two messages a week is highly recommended.

Furthermore, instead of sending messages aimlessly, deciding on themes for each day of the week or a flow for each month makes it easier to continue and deepens your relationship with your readers.

That said,
"What kind of schedule should I use to send messages?"
"What kind of content suits my industry?"
"I don't have the time... but I want to do it properly!"

For those people, I highly recommend LINE construction support 'L-Saku'.

We will set up an environment where you can start with peace of mind from scratch, including delivery design, initial settings, and template preparation.
If you want to properly grow your LINE account without spending too much time or effort, please check it out👇

If you found this article even a little bit helpful, please give it a 'Like', leave a comment, or follow me.

Thank you for reading!

▼ I am also working hard on writing a magazine about LINE utilization for beginners!
Please be sure to follow the magazine as well!

Also, if you have even the slightest interest in topics like 'doing it with zero skills or experience,' 'B2B (small and medium-sized enterprises),' 'subscription contracts,' 'high unit prices,' 'customer acquisition,' 'starting a business,' or 'side hustles,' I will be delivering useful information.

Thank you so much for reading this far!!