[The Reality of My First Year in Business] 5 Things I Did to Achieve Over 30 Million Yen in Annual Sales by Fully Utilizing Official LINE
Hello, this is Ran.
In my first year of business, I achieved
30.83 million yen in annual sales as an individual through a single business (information dissemination).
Looking back at these numbers, I wondered, 'How much did I actually use my company's official LINE account?' When I reviewed my past broadcast data...
A surprising fact came to light👇
起業1年目。1事業で年商3,083万円を達成時、どれだけ自社で公式LINEを活用していたのか、ふと気になり出してみた。やっぱり配信回数に売上が比例するなぁ🤔当時はセグメント配信の概念を持っておらず、まさかの291回全て全配信笑。この経験があるから今効率よく運用できる。質問などあれば答えます! pic.twitter.com/3RKa3mOdCV
— らん|LINEマーケが学べるオプチャ運営 (@ran_consulting) June 12, 2024
The relationship between sales and the number of broadcasts was as follows

Total Sales: 30,831,227 yen
Number of Broadcasts: 291 times
Average Sales per Broadcast: 105,949 yen
I want you to pay special attention to March.
I generated over 14.95 million yen in sales from 53 broadcasts during that month.
Through this experience, I have summarized the '5 things I did to fully utilize my official LINE account.'
🌟 Check this out first! 3 recommended steps to master your official LINE account
If you want to 'see the big picture right away' or 'feel anxious about doing it yourself,'
I recommend reading in the following order👇
✅ [STEP 1] For those who want to grasp the big picture first
Beginners can grasp the whole picture with this one article!
»[Complete Preservation Edition] Official LINE Account Operation Guide for Beginners
✅ [STEP 2] For those who want to learn practically
It is packed with practical articles that you can learn step-by-step for LINE operations!
» 'Official LINE Start Guide for Beginners' Magazine
✅ [STEP 3] For those who want professional support
For those who want to see results as quickly as possible, we also offer operation support services.
»[For Beginners] Monthly 10,000 Yen LINE Construction Support 'L-Saku'
1. Just broadcast. Focus on 'quantity' first
When you are a beginner at LINE operations, you don't know what the right answer is.
However, I realized that focusing on quantity first is more important than anything else.
'Is it okay to broadcast this content?'
'What if I get blocked...'
I had those anxieties, but I continued to broadcast for 9 months regardless.
As a result, what I gained from 291 broadcasts was [the 'reaction data' that can only be obtained through action].
2. The number of broadcasts and sales are indeed proportional
As you can see from the graph mentioned above, there is a tendency for sales to increase in months with a higher number of broadcasts.
Especially in months like March, when I sent messages strategically with sales in mind, it led to explosive results.
In other words, 'If you want to sell, first communicate.'
I believe this is the foundation of LINE marketing.
3. I wasn't doing segment distribution (but I learned from it)
I'll be honest.
Back then, Ididn't even have the concept of segment distribution.
Believe it or not,all 291 messages were 'broadcasts to all friends'...! Haha
But because I had this inefficient experience, my current operations are much easier.
4. Now I realize segmentation and automation with 'L-Step'
Now, usingL-Step,
segment distribution by user attributes
step-by-step distribution based on registration date and behavior
information gathering and automatic tagging via surveys
I have been able to realizeoperations that deliver 'the right content to the right people'.
Because of this,sales have become more stable and the operational burden has been drastically reduced.
Even if you reduce the number of messages, the response rate and conversion rate increase.
L-Step was aturning point for my official LINE operations.
»Click here for details on L-Step
5. The habit of reviewing data is the key to improvement
'Just send messages -> look at the reactions -> improve again'
What supported this cycle wasreviewing the numbers.
monthly number of messages sent
sales
Response rates (number of registrations (friends added), number of clicks, number of conversions)
By visualizing these every month and graduating from "sending messages aimlessly," I reached a major turning point.
Conclusion: To those struggling with the same issues
If you are,
Using an official LINE account but not seeing results
Unsure how to perform segment distribution
Struggling with operations that lead to sales
Then my experience might be of some help to you.
Questions like "What did you do in this situation?" are also very welcome!
Please feel free to comment or contact me via LINE😊
I hope I can help your business take a step forward with L-Step.
If you liked this article, please "Like," "Comment," or "Follow." *I basically follow back 100%.
✅ Ran's Content Summary
・Self-Introduction (listed below) ・
How to contract Chatwork for 15% less than the official price・
Work Inquiries・
Reputation of Consulting/Support・For those who want to start a business (in preparation) ・
Recommended books for outsourcing & automation
I will do my best to put "earning with LINE" into practice and deliver useful information, so please support this article.
Thank you for reading!
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If you want to know what else you can do with L-Step, click here👇
