Reaching just one person deeply: 3 steps I learned as a beginner

My timeline is constantly flooded with reports of numbers—how followers have increased or page views have grown.

Seeing them makes me feel restless, thinking, "I need to hurry up, too." But then, I stop and think.

Are those numbers really warming your wallet?

At the beginning of the course, the instructor said quietly:

At that moment, I felt a switch click inside me. Are you also letting your heart be swayed by the rise and fall of numbers?

The instructor continues.

For example, if you are selling a book on love, just listing safe, crowd-pleasing stories won't strike a deep chord.

Why?

Because people decide "who to buy from" rather than "what to buy."

The moment the warmth of "you" is lost from your posts, the reader's heart stops moving.

How do you feel after hearing this?

I felt like I had been hit where it hurts, and I straightened my posture.

[Part 1] Stop designing for popularity, and start designing for "buyers"

The instructor states clearly:

Whose face do you picture when you are posting?

Here, the instructor showed us the specific method.

First, narrow it down to "just one person."

For example, "a 30-year-old office worker who panicked during a long silence on their second date yesterday."

Next, include a small, concrete suggestion that will change one thing they do tonight.

Finally, put your own experiences and values at the forefront.

Where you stumbled, how you overcame it, and what you learned. When you combine these, your writing suddenly becomes richer, and the desire to "buy from you" begins to sprout.

Can you apply this flow to your post today?

The instructor also touched on the topic of numbers.

In short, focus on response rates.

For X, that means likes, reposts, and replies; for blogs, it means time spent on the page and registration rates.

Record the "number of hearts moved" rather than the "number of views" and reflect that in your next step.

That is why you should place your registration form in the most visible spot.

For X, that's your pinned post; for a blog, it's the very top of the page and the sidebar.

People cannot walk a path where the destination is not visible. Is your signpost visible to your readers?

And so, I made a decision.

Abandon the design of becoming popular, and move toward a design of being passionately loved by a small group.

Today's post will be written with one person's face in mind.

In the conclusion, I will always include one step that person can take tonight and a lead to the next step.

In this way, one by one, I am preparing to become the 'who' in 'who you buy from'.

Won't you decide on your first step right here, right now?

[Part 2] Perspectives for 'Piercing Just One Person' and How to Find Your Own Unique Color

The instructor digs even deeper here.

Who are you posting for right now, and with what color?

First of all, 'piercing just one person' is the exact opposite of vaguely reaching out to 'someone'.

The instructor gave an example.

If a friend asked you for relationship advice, you would speak based on their personality, situation, and past experiences, right?

Words naturally become more concrete when directed at one specific person rather than a crowd of strangers.

The same applies to social media and blogs.

Narrow down your reader profile to the level of 'a company employee in their late 20s who is afraid of silence on a second date.' Write specifically enough that they can 'change one action tonight'.

That is the first step to 'piercing' through.

So, what is 'content that only I can create'?

This is not just some vague talk about 'showing your personality.' The instructor says this:

What you learned, where you stumbled, how you overcame it, and what you felt—the sequence and the emotional temperature of this are one of a kind in the world.

That is where uniqueness resides.

Here is a question.

Does your content have your own warmth?
Are you just providing information?

The instructor shared their own experiences as well.

Even with fewer than 500 followers and 100 blog views a month, building a fan base is enough to generate sales.

Conversely, even with 10,000 followers, if they don't really know you, the numbers are just for show.

That is why you must first create 'depth'.

The practical steps are as follows.

First, define a single persona.

Next, narrow down their struggles to one specific issue.

Then, layer in your own experiences and emotions, and offer a concrete suggestion that makes them think, 'I'll try this tomorrow.'

Finally, add a sentence that encourages them to take action on that suggestion, along with a path to the next step (like signing up for a newsletter or reading related articles).

This alone will make your posts significantly more impactful.

Personally, my way of writing changed after hearing this.

I used to write 'advice that applies to everyone,' but now, just by picturing 'one specific person,' my word choices and analogies change. I can write as if I am having a conversation with that person.

Why don't you try it too?

The instructor's words resonate.

Information is everywhere. But the path you have walked, and the pain and joy you felt along the way, belong only to you.

Infuse your writing with that color. If you do, that one person will turn around, and they will become your first 'deep' customer.

Who will you write for in today's post?

[Part 3] Mechanisms to increase engagement and how to shorten the distance through 'navigation'

The instructor emphasized strongly, look at the 'number of hearts moved' rather than the 'number of views'.

On social media, that means likes, comments, and shares. On a blog, it means how much it was read and the percentage of people who signed up.

If these increase, you can generate sales even with few followers or low traffic. Which numbers are you focusing on right now?

And another important thing is to clearly show the 'destination'.

If you want people to sign up, place that form in the most prominent spot. On social media, use a pinned post on your profile; on a blog, place it at the top of your homepage or in the sidebar. Instead of just 'Free Registration' on the button, add words that help them visualize the action, such as 'Receive the method you can start today'.

Is your page designed so that the destination is immediately clear?

Next is how to manage your daily content.

The instructor said, 'Test on social media, and expand on what hits on your blog'.

For example, post one short update on social media every day. Only take the ones that get a good response and turn them into blog posts by adding detailed background and steps.

This way, there is no waste, and the probability that what you write will actually reach people increases. Are you effectively using your 'hits' for your next step?

And don't forget the concept of 'navigation'.

Create a flow where you introduce blog posts on social media and return to social media posts at the end of your blog.

Post at different times—morning, noon, and night—so that the same person encounters you at different times.

This isn't just repeating advertisements; it's a 'way to increase the number of times you meet'. Indeed, I feel more comfortable with people or names I've seen many times. Are you ending with just one announcement?

After hearing this, I could see a bit of how to create a rhythm for my content.

In the morning, briefly throw out 'one person's worry', in the afternoon, dig a little into the background, and in the evening, close with specific actions and a sign-up invitation.

By showing the same theme multiple times a day, it leaves the impression that 'this person equals this theme'.

The instructor's words left a lasting impression on me.

That is why I include a little bit of my own experience or feelings at the beginning of my writing. And at the end, I suggest one step they can take that day.

It can be something small, like "jot down these words" or "think about this question." The instructor said that doing this makes it easier for the reader to actually take action.

I don't have any track record yet, but I want to start by building up one step at a time, keeping this "reaction → browse → register" flow in mind.

Whose "tonight" do you intend to change tomorrow?

[Part 4] Highly reproducible practical steps you can start today

As I listened to the instructor, a map began to take shape in my mind.

But if I just end it by thinking, "That was a good talk," nothing will change. Precisely because I have no track record yet, I wanted to formalize the steps I can take starting today.

From here on, these are the concrete steps to do that.

First, "place the destination where it can be seen."

For SNS, place the registration form or information in a pinned post on your profile; for a blog, place it at the very top of the homepage or in the sidebar.

At that time, instead of just saying "Register here," write the future the other person can gain clearly and concisely, such as "Receive how to start XX today."

This was a part the instructor emphasized repeatedly, and it was the moment I thought, "I have to do this right now."

Is the destination visible on your page?

Next, prepare to "pierce just one person."

Decide on one reader persona and narrow down their worries to one thing.

Instead of "information anyone can use," make it "information chosen just for you." Then, layer in your own experiences and feelings, and suggest a concrete step they can think, "I'll try this tomorrow".

At this time, it is better if the advice is not too big.

For example, it seems easier to take action by saying "ask yourself these three questions on the train during your commute" rather than "study for 30 minutes a day."

The third step is the cycle of "test, observe reactions, and expand."

Try something short on social media, and only expand on the ones that get a good reaction by posting them on your blog or other social media platforms.

This is a method that even a beginner like me can do.

If you try to write a long or perfect article right away, you'll get stuck, but if you think "I'll just post one line for now," you can get moving.

The fourth step is to be conscious of "circulation."

Create a path that allows people to move back and forth between your social media and your blog.

Change the time of day so that the same person can encounter you in different situations. By repeating this, the number of times you meet increases, and the distance between you naturally shrinks. The instructor said, "People forget quickly if you only announce something once."

Indeed, looking back at my own behavior, I cannot remember information I have only seen once.

Finally, have a single line that connects "reaction, circulation, and registration."

Review where you are weak and reinforce it little by little.

Even without a track record, I can draw this line starting today.

For example, change your pinned social media post to a registration guide right now. Tonight, think of just one person and create a short post. Tomorrow, look at the reaction, and if it's good, expand it to your blog.

I can do this by stacking things up one by one.

The instructor's final words still ring in my ears.

I am still nobody.

But with this map and these signposts, if I start walking, even if it's just a little bit, I should eventually meet someone who says, "I want to buy from you."

What will you start with first?

Thank you for reading until the end.

If you don't mind, would you share your thoughts with me?

I would love to hear which passage stayed with you or what insights you gained.

Also, a like or a follow would be the greatest encouragement.

I hope to continue helping you all grow.

As partners growing together, I look forward to our continued journey.