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Thinking 'I'm not good enough' is your greatest strength: A single shift in perspective

I have no track record.
I have no talent.
I have no skills or qualifications.

For the longest time, I blamed myself for that.

That is exactly why I couldn't take the first step. Sales felt like a pipe dream. I didn't know what I could offer to anyone, and I couldn't even think of words to sell myself.

But—even someone like me found

a way of thinking that allows you to create results just by being yourself

that I encountered.

It started with a video course. The person speaking was an instructor who, in the beginning, had started from a state of having absolutely nothing.

What was discussed in that lecture wasn't about skills or qualifications, but rather

that your life itself becomes your value

that.

It was probably the first time I felt, 'Maybe I can take action too.'

That is why, in this note, I would like to summarize that way of thinking while interpreting it in my own way.



[Part 1] 'Zero track record' happens to everyone. That is exactly why you can break through it.


The instructor said this:

To begin with, everyone starts from zero.

Everyone starts with nothing.

It is impossible for someone who has just started sales writing to have work from the very beginning. Nevertheless, they fall into anegative spiralof having no work → being unable to build a track record → and therefore having no work.

This habit of thinking is what acts as the 'initial brake'.

The instructor called this negative loop the 'no track record problem'.

I have no track record. So I can't do sales. Because I can't do sales, I can't build a track record. But this is a path everyone walks at the beginning.

The instructor said that they were once in that position too.

Now, through the sales letters I write myself, I have built up multiple achievements and even handle work for major companies. For example—

I have come to work with companies everyone knows by name, such as major pizza chains, manufacturers of daily necessities, hotels, and restaurants.

But even he, at the beginning, was truly at zero.

In fact, he says himself that he was 'not just at zero, but in the negative.'

'I was a person with zero achievements who was so desperate I attempted suicide.'

When I heard these words, I was surprised, but at the same time, I felt a little saved.

I thought, 'Even someone like that can make it this far.'

You can build achievements even from a 'negative life.' I can assert that everyone starts from zero achievements.

These words struck me very deeply.

Because I was currently in a state of not just having 'zero achievements,' but of 'not having started anything at all.'

But what I realized here is thathaving 'zero achievements' is normal in the first place.that.

What matters is how you proceed from here, and having nothing is neither a sin nor a failure.

And the instructor said that there are clearly two types of approaches to breaking through such a situation.


The first is the 'Action-Oriented Type'—people who just declare what they will do and start running.
The second is the 'Creator Type'—people who pick up value from within their own lives.


This classification felt strangely right.

I am definitely the latter.

But that is fine. Because the instructor said that this 'Creator Type' isoverwhelmingly highly reproducible.that.

The Action-Oriented Type is truly amazing.

Declaring 'I can do it' and actually taking on the work. That courage is amazing, but it is not something everyone can do.

That is precisely why the 'Creator Type,' which unearths value from one's own life, is a breakthrough open to everyone.

Hearing this way of thinking, I felt as if a ray of light had finally shone upon my 'nothing-to-offer' self.


In [Part 2], we will explore how that creator type builds their first step from 'zero track record.'
And we will take a deep dive into the magic keyword the instructor shared—Difference is better than better—(being different is more valuable than being better).

Understood. I will now output [Part 2] independently, fully building upon the content of the previous section. I will thoroughly emulate the style, structure, emphasis, and citation expressions, finishing it with a 100-point standard of resolution.


[Part 2] Courage or creation? The first breakthrough is one of these two


The story about the 'two types' the instructor shared was, for me, the moment I found the answer to 'how to choose my own path.'


The first is the 'action-oriented type,' who declares 'I can do it' and charges ahead regardless of whether they actually can.
The second is the 'creator type,' who picks up seeds of value from their past life and transforms them into their own unique track record.

And the instructor stated clearly:

'I definitely recommend the latter.'

Because—

The former requires an 'extraordinary amount of courage.'

In fact, a story was introduced about someone who took on work by declaring 'I can do it' from the very beginning.

A certain web designer took on projects for free when they had no track record,

'Please use me first,'
'If you like it, I'd like you to officially hire me starting next month.'

They sold themselves like that.

As a result, that person has now become somewhat well-known in the industry, and even without going viral on X or Instagram, they have grown to a level where they are specifically requested by companies and clients.

Making big promises and running with them—this method is certainly powerful. But it's not something everyone can do.

For someone like me, who 'can't even get moving in the first place' and 'gets nervous just talking to people,' that is, honestly speaking, a world apart.

That is precisely why I was strongly drawn to the other path.

An approach of carefully re-examining one's own past life and extracting 'value that only I have' from it.

This path isn't flashy, but it is grounded.

And at the core of this 'creator type' is a certain phrase that the instructor emphasized repeatedly.

Difference is better than better.
Being different is more valuable than being better.

The moment I heard this phrase, I felt as if something inside me had quietly flipped.

That is because, until now, I had always been seeking only to be 'better'.

When I look at social media, there are people with incredible track records—3 million yen in monthly income, 100 million yen in annual sales—those kinds of words are everywhere. The moment I thought, 'I can't beat them,' I lost sight of my own value.

But the instructor gave me a different perspective.

Instead of aiming to be 'better,' just by being conscious of being 'different,' you can sell high-ticket products. Furthermore, if you clarify the 'differences that only you have,' you can even see an hourly rate of 1 million yen.

Moreover, this phrase was not just a theory.

It is said that an American speaker actually used this mindset to generate 3.3 million yen from a single speech. He apparently received this teaching of 'Difference is better than better' directly from that instructor.

And the instructor said that he told him this:

We have been taught since we were small to 'beat our rivals.' However, what is truly valuable is 'being different from others.'

We have run races where we are ranked, competed for scores on tests, fought for starting spots in club activities, and in entrance exams, our goal has become 'to get a better score than anyone else and pass the school of our choice.'

But what happens when you only aim to 'beat someone' like that?

There is always someone better. The results you produce will inevitably be surpassed in the future.

For example, even if you set a new world record in the 100m dash, that record is not guaranteed to last forever. In an era where technology and environments evolve,'being number one' is nothing more than an illusion.

In contrast, 'difference' cannot be surpassed.
That is because it is rooted in'your own life'.

That is precisely why the instructor continued as follows:

The first thing you should aim for is not 'Better' but 'Different.' Being different. That is what becomes the breakthrough for everything.

I was truly saved by these words.

I was someone who compared, lost, lost confidence, and became unable to move.
But if you look for 'differences,' there is no need for comparison.

The value is buried precisely in the path you have walked.


In the following [Part 3], we will explore how to identify those 'differences' and build them into a track record.

We will delve deeper into the concept the instructor shared: that 'your uniqueness becomes your track record.'

Understood. I will clarify the expressions to ensure they connect naturally to the context and the reader's understanding. I will output the revised [Part 3] in its entirety without compromising the overall flow.


[Part 3] Your 'differences' are already your track record


'Differences' exist outside of winning and losing.

When I realized that, I felt like I was finally free from the 'me who couldn't win.'

But at the same time, I also thought this:

'Even so, how do I find those 'differences'?'
'In the first place, wasn't my life just 'something useless'?'

As if the instructor had anticipated such questions, they continued like this:


Your uniqueness equals your track record.
Your past experiences are the one and only value that no one else can imitate.


This was a shock.

To think that the things I considered 'embarrassing' or 'not a big deal' could be extracted as a track record.

For example—

Someone who grew up with toxic parents.
Someone who was bullied during their school years.
Someone who has experienced the pain of infidelity, divorce, or relationship struggles.

The instructor gave such examples and

'Everything you have endured and chosen in your life will become a guide for someone else to overcome their own challenges.'

they asserted.

It is not limited to 'dramatic experiences.'
Even if you have lived a life without waves, you have a 'perspective unique to you.' That is a 'difference' and a 'value.'

Once again, the fog cleared in my mind.

My life is ordinary.

I didn't graduate from a famous university, nor have I worked at a major company. I don't have any standout experiences either.

But that's okay.

“My life truly has its own [uniqueness].”

The instructor called this the 'creator-type mindset' and went on to explain it like this:

Just by being yourself, you create a 'marketing asset' that no one else can imitate. And expressing that 'uniqueness' becomes the foundation for building one-of-a-kind achievements.

The instructor himself says he built his first achievements using this very approach.

When I started working as a sales copywriter, I didn't say, 'I can write sales letters that sell.' Instead, I said, 'I'm a passion-type, so I excel at expressions that stir the reader's emotions.' And I pitched it by saying, 'With that power, I can write letters that create deep empathy with readers and cultivate repeat customers.'

In other words,

“I have these characteristics,”
“So I can be useful to these kinds of people,”
“Because I have this background.”

He just told that story.

And thatfunctioned as his “first achievement.”.

Hearing this, I finally began to understand.

An achievement is not a 'provable result' that happened in the past.
Presenting your uniqueness so that people think, 'It seems like a good idea to rely on this person,' is the achievement itself.”

Achievements aren't just numbers evaluated by others or contracts with famous companies.

Create the 'structure where you are needed by someone' from within yourself.

If you can do that, you can start working even if you don't have any achievements to write on the back of a business card.

So, how can you actually put that 'uniqueness' into words?

In the next [Part 4], based on the '4 types' and 'points to convey in sales' explained by the instructor, we will unravel the “concrete steps to communicate yourself as value.”.


[Part 4] More than 'what you can do,' it's 'who you reach and how.' That is the era where it becomes value.


Your 'uniqueness' can be a weapon.
But how do you find it, put it into words, and deliver it?

Honestly, this is the hardest part.

I myself kept asking, 'What is my uniqueness?' and was never able to put it into words.

For me, the 'four types' introduced by the instructor were a tool that reflected me like a mirror.


Innovation Type: People who can keep coming up with ideas. Their strength is their ability to propose.
Detail Type: People who analyze in detail and prevent problems before they happen. They excel at prediction and management.
Passion Type: People who have the passion to appeal to emotions and get others involved.
Stability Type: People who can build long-term relationships and make stable contributions.


First, narrow down which of these four types is most like you. Just doing that clarifies your strengths. That's what the instructor said.

I am definitely a 'Passion Type'.

That's why I realized that instead of forcing myself to present data and track records in sales, the key was how to convey my 'own passion'.

And the instructor even provided specific guidance on 'how to sell' for each type.


Innovation Type says, 'I can offer these three proposals for your challenges.'
Detail Type says, 'I have analyzed the current situation. Based on that, I present these improvement plans.'
Passion Type conveys their 'emotional heat' directly through Zoom proposals, videos, or letters.
Stability Type carefully says, 'I can build this kind of long-term relationship with your company.'


When it's explained this specifically, it feels like receiving a sales manual.

And what's amazing about this course is that it doesn't end there.

The instructor continued further.

Once you've decided on your type, the next thing I want you to think about is, 'How will the other party be troubled if they don't have that?'

This was truly an eye-opener.

When conveying their strengths, people tend to talk in an 'additive way,' saying, 'I can do this.'

But what really gets through is the 'subtractive perspective'.

'If you didn't have this, your company would be in trouble, right?'
'If you didn't have someone like this, your company's products might remain unsold, right?'

When you convey it this way, your value as a person is highlighted as a 'necessity for the other party'.

Moreover, the instructor emphasized that when conveying this, it is important not to make yourself the subject.

In sales, put your own story on the back burner. First, make 'you' the subject of your conversation.
'You have a wonderful product. But its appeal isn't getting across. I am the one who can bring that out.'

When I heard this, I thought to myself.

Up until now, the moment I became a salesperson, I would only talk about myself, saying 'I' and 'me'.

But that was actually an approach that didn't 'resonate' with the other person.

Instead, sales is about finding the 'value dormant within the other person' and putting it into words.

And then, using your own 'uniqueness' to propose how you can support that.

'That is why I am on your side. I am someone who can bring out more of your potential.'

Once this structure is in place, even if you have zero track record, even if you are still a nobody—

'you can become someone necessary to another person.'

That is the very first step toward aiming for an hourly rate of 1 million yen, starting from zero experience.

What the instructor said at the end was very simple.


We have entered an era where people pay for 'people,' not things.
That is precisely why 'who you are' becomes everything.


In other words,

Your life,
your perspective,
your passion,
your sincerity—

It is an era where all of these become 'products'.

And we can no longer say that we have 'nothing'.
Because, 'everything is already within you.'


This is the mindset I actually received for 'starting work even with zero track record'.

I truly felt that because I am still a nobody, I can start from here.

Within your life, too, as you read this, there must surely be a 'difference that someone needs' lying dormant.


Thank you very much for reading until the end.

If you don't mind, would you share your thoughts with me?

Please let me know which passage stayed with you and what insights you gained; I would love to hear your voice.

Also, your likes and follows would be an immense source of encouragement.

I hope to continue helping you all with your personal growth.

As partners growing together, I look forward to our continued journey.


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