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If you lack knowledge, learn 'how to research'!

When people feel stuck in their business, some lament their lack of knowledge.
I don't know anything about sales, marketing, or anything like that...

We live in an era overflowing with information. A lack of knowledge is not a major problem.
It comes down to whether or not you know 'how to research.' It's about whether you have ever researched an unfamiliar area on your own. I think that is the difference.

For internet searches, the search keywords are everything.

When you don't know something, you don't know how to look it up.
However, since internet searches are free, you should just search anyway.
For one thing I want to know, I search more than ten times.

Search for [thing you want to know] + 'what is'

If you add 'what is' after the term you want to know and search, information related to that term will appear. Open about ten of those search results and pick up other potentially relevant keywords.

Perform additional searches for [thing you want to know] + [related keyword]

Search by typing the term you want to know, a space, and then a related keyword. I do this about ten times. It feels like knowledge is spreading like a vine. Do you understand?

Make use of image searches as well.

At the top of Google search results, there is an 'Images' tab. If you click this, the search results will appear as images. By choosing ones that match your image, you can sometimes find the information you want more intuitively.

Go directly to the information you want with image searches.


If you aren't getting the results you want from a search, it just means you haven't searched enough times.

For searches, the number of times you do it is what matters. Search a lot, open a lot of pages, and look through them. Glance through them quickly to find the parts you need. Speed reading skills become important.


Search for books on Amazon and pick up keywords from the book summaries and reviews.

Besides the internet, I also use books. You don't have to read the books.
I glance through them or just look at the Amazon summary to imagine the content.

If you learn the technical terms and unique vocabulary of that field, you will see what you are currently lacking. But in reality, you often find that you already knew most of it.


Once you have armed yourself with theory from the internet and books, try asking someone who knows.

Ultimately, the best way is to meet someone who seems to know and ask them.

Since you don't know what to ask, you look it up on the internet and in books.

Once you understand the meanings of the terms and their relationships to some extent, won't your questions become more organized?

Everyone loves to teach, so if you ask with genuine interest, they should be happy to explain it to you.
Don't hold back just because you're a beginner; in fact, being a beginner allows you to ask honestly. People are happy to be relied upon.


When taking on something new, it's natural not to know things.
Even in a situation where you don't know, as long as you know how to research, you can find a breakthrough.

Think and research for yourself. Think about how to research. It's a versatile skill.



This article was written by
Mousou Biz Planning Representative Shigeki Kawahara
https://mousoubiz.com/
https://twitter.com/mousoubiz

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