The Value of Goodbye Information. How to Survive the 'First Year of Creator Extinction' with the Rise of AI: What is the 'Spice Phenomenon'?

A while ago, in an article titled "The issue where amazing AI that impersonates me and mass-produces articles as if I wrote them dramatically drops the value of content to the ground", I talked about how "the value of content will drop to the ground until it has no value left".

This is, seriously, no laughing matter.

We have entered an era where someone who hasn't written a single character can create high-quality content in an instant with just a few copy-pastes, so it's a story about how "there is no value in working hard to create content" anymore.

I also touched on some pretty nasty ways to abuse it. It has become a terrifying era where you can "
boldly plagiarize without being noticed that it was 'stolen by AI'"!!

So, doesn't that mean there's no point in creating something like a note?

No. I also talked about that thing whose "
value will skyrocket precisely because of this era".

That thing that successful Noters are already doing. That thing that will never disappear even when the era of content ends.

Next year, AI will likely enter an even more turbulent era, so I want to shift my mindset now and prepare for the first year of content extinction!!

And you know.

"With the rise of AI, the value of content itself will approach zero in the future."

This is likely unstoppable. This is because the emergence of generative AI like ChatGPT has made it possible for anyone to create text, images, and even videos instantly and at a low cost.

"Won't the content I worked so hard to create be replaced by AI?"
"Won't I be unable to earn money from information dissemination anymore?"

Many people might be feeling that kind of anxiety.

That anxiety is correct!! (・Д・)ノ

But I call this situation the "Spice Phenomenon". In short, isn't it just like pepper? That's the point.

If we look at the history of 'pepper,' which once held value equivalent to gold, I think we can find the answer to how we should fight in the future of content entrepreneurship.

'Pepper' was once a treasure worth as much as a castle

According to world history learned in class, in medieval Europe, spices were treated like jewels, weren't they?

A single handful of black pepper was traded at such a high price that it could build a castle, and nobles vied with each other to obtain it.

This is what the dawn of information products and the early days of online business were like until recently.

Back then, the information itself was scarce.

Knowing how to make money
Possessing special know-how

Just that alone—in other words, simply knowing where the pepper was—was enough to generate vast wealth.

But what has happened to pepper in the modern age?

You can get pepper at a supermarket or a dollar store for just 108 yen, right?

No one brags about 'having pepper' anymore, and it is impossible to become a millionaire just by having it.

If you took a bottle of S&B Table Pepper to a Toyota dealer and said, 'Trade me a new car for this,' you'd just get kicked out!

Content in the AI era is following the same path.
Simple 'information' and 'data' exist in abundance and are destined to become commoditized.

However, it is far too hasty to jump to the conclusion that 'you can no longer make money from content entrepreneurship.'

The loss of value is synonymous with 'widespread adoption,' isn't it?

But think about it.
Calmly.

The production and consumption of pepper today are vastly larger than they were in medieval Europe.

What was once a luxury for a privileged few has now become something everyone can obtain—a staple that is indispensable at the dinner table.

The unit price has dropped, but the market size has grown exponentially.

This is the point.
The value of the pepper itself has plummeted, but the spice market has become massive, hasn't it?

There is no reason not to see this as an opportunity.

The fact that AI has lowered the cost of content production and allowed anyone to disseminate information means that the 'barrier to receiving information' has also lowered, and the customer base has expanded dramatically.

We are now in a market larger than ever before.

Honestly, isn't this a huge opportunity??

What you deliver is not the "raw material," but the "ultimate future."

In the modern age, the value of pepper is about the same as a child's candy, so just selling it by saying "We have pepper!" won't make you much money, right?

But that's fine. Because,
what we really want to sell isn't the pepper itselfanyway.

For example, a super stylish recipe that, the moment you serve it to friends at a home party using that pepper, they say,
"Wow! Amazing! How did you make this?"

What we want to deliver is the"proud moment" or the "fun time" spent around the dining table with everyonethat you get through that recipe, right?

For instance, colorful spices lined up on a kitchen shelf. Just looking at them makes you want to try cooking something.
It feels like it could inspire you to cook.

It's also nice to use the spices you've collected to serve medicinal cuisine to a mother whose health is declining!
Health that starts with spices, for example.

Exactly. It's pepper, but what you're selling isn't just pepper.
It's not just pepper.

Lifestyle,community,brand. It's that
new valuethat lies beyond the pepper.

This is exactly the same as today's "content entrepreneurship."

The business of just passing along "mere information (raw material)" that AI can create in an instant is over.

From now on, it's an era where people who can add"your own unique magic (meaning)"to it will shine.

Don't sell pepper (information), sell the"something new"that lies beyond it.

• It might be a "community"where people gather to enjoy the same recipe,

• or it might be a "brand"that makes people say, "If it's that person's recipe, it's guaranteed to be good."

These are all things that AI cannot create.

AI can write a "correct recipe," but it cannot create a "place"where everyone gathers to say "This is delicious," and it cannot create the "trust"that seeps out from your life experience.

In other words, you don't sell the "pepper (information) itself," you sell the"exciting future that lies beyond using it."

Let's drown in the possibilities at the forefront of the "Spice Phenomenon."

What is required of us from now on is not the ability to acquire and sell information.
It is the power to create to paint common information with new colors or give it new shapes.

With the rise of AI, the price of content will likely continue to drop.
But don't be sad.
Instead, we have gained a market larger than ever before and magical means of expression.

It's a waste to look down and say, 'AI has made everything worthless...'

It's just like how 'the fact that anyone could buy pepper caused the food culture of the common people to explode in richness.'
Right now, a new culture is about to be born.

When you think about it that way, doesn't it make you feel a little excited?

We are standing at the very forefront of this historical turning point called the 'Spice Phenomenon'.

No, seriously, we have front-row seats!

Instead of relying on the value of the raw materials, let's have fun creating new value with your own perspective and sense.

Thank you for reading until the end!
If you read this article and thought, 'I'm feeling a bit excited!' or 'I feel energized!', I would be happy if you could give it a like or follow me.

A page to enjoy this note even more has been created.