“Did you know?” Introducing copywriter and author Hiroko Sawaragi🤗

This time, I would like to introduce copywriter/author
“Hiroko Sawaragi” to you.

“Hiroko Sawaragi” is the author of...

“The Textbook of Catch Copy”
“The ‘Writing’ and ‘Speaking’ Cycle to Strengthen Your Ability to Communicate”
“Create a Single-Digit Number to Sell Yourself”
“Online Writing Course for Continued Sales”

She is someone who has published four books.

Also, she is active in “Creating Work Through Words” by conducting courses, seminars, and corporate training.

The reason I am introducing “Hiroko Sawaragi” to you all this time is because

“her work is packed with the mindset and know-how to connect the act of writing to a career,”
and I really wanted you to read it.

If you are someone who writes on note, you must have thought at least once:
“I want to publish my own book someday,”
“I want to connect writing to a career,”
“I am interested in being a copywriter.”

“Hiroko Sawaragi” provides the answers to those ideals.
“Hiroko Sawaragi” responds to them.

Topics like “What does it mean to write?” “Important points when writing,” and “Human psychology,” etc...

Truly,
every article is a learning experience.

✔ The appeal of Hiroko Sawaragi
　① Easy-to-read writing

It is presumptuous of me to critique “Hiroko Sawaragi,” who is an experienced professional copywriter, but please bear with me.

“Hiroko Sawaragi’s” articles are, in a word, excellent! They are
easy to read.

They start with the conclusion and clearly teach the reader the points they should
“take away with them.”

Just by being drawn in by the title and
reading on, it’s like magic.

You finish reading feeling refreshed, thinking,
“So that’s what I was struggling with...”

Because it is explained concisely and clearly, it is also a plus that it can be read in spare moments.

✔ The appeal of Hiroko Sawaragi
② Handwritten text

Hiroko Sawaragi's articles
feature snippets of her own handwriting
posted as illustrations.

This handwriting is
incredibly beautiful!!

It is neat and easy to read,
and you can feel Hiroko's gentle personality.

Furthermore, she uses her handwriting not just for text, but also
to draw lines, create speech bubbles,
and vary the size of the characters,
incorporating clever touches to keep the reader engaged.

Keyboard-typed text
allows anyone to easily
type out standard characters.

However, by daring to
express things in your own handwriting,
you can create variety in your writing.

It conveys the warmth and rhythm of words,
and the elements you want to cherish.

✔ The appeal of Hiroko Sawaragi
③ Capturing the reader's psychological state

The third appeal of Hiroko Sawaragi is
her skill in capturing the reader's psychological state.

As you might expect,
every single one of Hiroko Sawaragi's note titles
has a clear target audience.

For example,

The article above is written for
copywriters who are struggling to come up with ideas.

In other words,
Hiroko Sawaragi's perspective is...

Copywriters
struggle to generate ideas every time.

That is why she understands the reader's psychological state and incorporates it into her titles, such as
“Do this” to easily spark ideas ♬
.

Also, because she narrows down her target audience when posting,
it really resonates deeply with those it is meant for.

You end up clicking on it unconsciously.

It all comes down to Hiroko Sawaragi's
ability to understand the reader's psychological state and
express it in words so effectively.

I truly learn so much from her.

✔ Someone you should know:
Hiroko Sawaragi.

This time, I have introduced
three of Hiroko Sawaragi's charms.

① Easy-to-read writing
② Handwritten text
③ Grasping the reader's psychological state

Honestly...
it doesn't stop at just these three,
there is so much more I want to share.

(Like the illustrations at the top of her articles,
or her wonderful newsletters...)

I have taken the liberty of
narrowing it down, though it pained me to do so ( ；∀；)/

From here on, please discover
the charms of Hiroko Sawaragi
with your own eyes.

Also, if you want to make a living as a writer,
please be sure to follow Hiroko Sawaragi.

Everything you need to
"make writing your job" is packed in there!

Hiroko Sawaragi,
thank you very much ♬

Well then, until next time.
Goodbye.