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What Should Sole Proprietors Invest in for Experience: Reading 'Are You Investing in Experience?' for Those Who Have Stopped Posting. #BookReview #SoleProprietor #ExperienceInvestment

'Are You Investing in Experience?' is a practical self-help book in which Masaaki Hasegawa argues that 'in an era where information and skills have become commodities, the final differentiator is experience.' In this article, for sole proprietors who have stopped posting or attracting customers, I will organize how to reframe the 'process of publishing and revising' as an experience investment, rather than as a major challenge. By reading this, you will gain a practical perspective to break free from the stagnation caused by comparison.

Recently, I decided to 'invest in experience' and introduced a high-performance schedule management tool.

However, I spent the whole day tinkering with the settings, and in the end, all I had left was the 'experience of struggling with the settings'.

Hello, I am Mental Tsuyoshi.

I usually organize thoughts and systems for continuing to work without breaking down.

Treating ADHD tendencies or susceptibility to fatigue not as flaws, but as 'prerequisites' for design.

I am a production flow specialist with a background as a Web writer, who is trying and testing ways to post and operate without strain.

My detailed profile is available here.

Now, today is about the blockage of 'not knowing what to post' or 'being afraid to publish'.

How can we turn the weights that stop us in our tracks into 'investments'?

Using this book as a hint, I thought about it from a practical perspective.

Are you investing in experience?

This book can be read not as a story about 'increasing experiences,' but as a book for restructuring the behavioral design of those who are stuck.

The title 'Invest in Experience'.

When you see this, you tend to imagine things like 'I have to go on an overseas trip' or 'I have to attend an expensive school'.

It is easy to imagine such flashy, lump-sum investments, isn't it?

But the core of this book is not there.

An era where anyone can obtain information and skills.

The value that remains at the end is 'what you have experienced and what you have drawn from it'.

That is what the author argues.

When we apply this to our practical posting work, the perspective changes completely.

In the context of posting, 'experience' does not refer only to flashy success stories.

Posting an article.

Observing the reaction.

Making revisions.

This 'unrefined trial and error' itself is actually the most valuable investment in experience.

'Investing in experience' does not simply mean increasing the number of events.

It is the very attitude of actively seeking meaning from the practice right in front of you.

Thinking of it that way, the time spent worrying, 'Is this okay?' while creating a draft with AI,

can itself be incorporated into the process of extracting value.

Flashiness is not necessary.

Move your own hands and try touching the outside world known as the market.

Redefine that small friction as an 'investment'.

From there, our stalled designs begin to move again.

For those who don't know what to post, it is better to edit the experiences you already have rather than what you 'don't have'.

A major reason why posting stops.

That is 'comparison with others'.

Someone else's glittering achievements or perfectly polished know-how.

Comparing yourself to that and deciding that 'it has no value to put out'.

This book discusses the importance of a 'competitive strategy that does not compete with others'.

If we were to interpret this in the context of our own work.

It is to stop looking for 'amazing stories you don't have' right now.

It's not that you don't have stories; you just aren't recognizing the trial and error in your daily life as 'experiences'.

Chiropractic clinics, salons, private tutoring schools, freelancers.

In the workplaces of us small business owners, 'discrepancies' occur every day.

A customer's reaction was different from what I expected.

I struggled because attracting customers wasn't going well.

These 'discrepancies' and 'worries' are precisely your unique experiences and the source of content that gets read.

Anyone can write about glamorous success stories.

But the 'hesitation in decision-making' that happened at your workplace can only be written by you.

How do you edit the 'experiences you already have' and hand them over as value?

Just by shifting your perspective back to that, the problem of running out of things to post will disappear.

By the way, this design of prioritizing 'what to put out'.

This is also a theme related to the foundation of operations that I have been writing about on my main account for a long time.

How should you arrange the materials you have within yourself to make them into a 'functioning form'?

Thinking about that itself becomes the greatest investment.

For those who are afraid of publishing, the phrase 'fear is a signpost' is quite practical.

'I'm scared to publish an article'

'What if someone says something to me?'

I have been carrying this feeling for a long time as well.

In particular, when I expose my own thoughts, my throat tightens.

The author asserts that 'fear is a signpost'.

That the place where you feel fear is the place truly worth challenging yourself.

Let's take this not as a matter of willpower, but as a practical 'alert'.

In posting, it is natural to avoid the risk of backlash.

However, the simple emotions of 'being afraid of being seen' or 'being afraid of no reaction'.

If you misunderstand those as 'danger signs,' you won't be able to move an inch.

Separate this emotional fear from actual risk.

If you feel 'scared,' it is proof that your 'true feelings' or 'unique perspective' are hidden there.

Instead, set a flag saying, 'Oh, this is a place where value is created.'

You don't have to imitate the scale of the author, who travels the world.

What you should imitate is only their 'way of dealing with fear'.

While managing risk, take small actions toward the landmark that is fear.

The experience of overcoming that 'fear of going public' is what becomes your uniqueness that no one can copy.

There is no need to eliminate the fear.

Just use the fear as a compass and take one step forward.

An interpretation of experience for those of us whose 'premise of being able to move' is fragile

I have written this much, but there is one thing I want to clarify.

Stories that assume 'strong will' or 'overwhelming amount of action' like the author's.

For people like us who get tired easily or have ADHD tendencies, it can sometimes be a bit too dazzling.

The very act of psyching yourself up to "invest in experiences!" can become a cost in itself.

On days like that, perhaps you don't need to force yourself to take big actions.

For us, investing in experiences can be something with much lower resolution.

"My body felt heavy today and I couldn't move."

Just leave a note about that discomfort or blockage in a single sentence.

Take a look at "why you stopped" in your own way.

Even that is a perfectly valid way to give meaning to an experience.

Do not judge yourself by the standards of "people who can move."

Pick up on your own small reactions.

I believe it is perfectly fine to have such "quiet investments."

What form does your "small investment" take?

Before buying big experiences, turn small experiences into value.

This book is too good to be read merely as flashy self-help.

Rather, it is a practical guide for those of us who tend to get stuck while posting or attracting customers, helping us learn "how to affirm our own movements and incorporate them into a system."

Investing in experiences is not about achieving perfect results.

Put things out in a small way, buy the experience of the world's reaction, and use that to adjust your course.

Continuing to cycle through that process is what protects and grows our business.

Now that we can use AI to improve efficiency, why not start by recognizing the value of the experiences within that "content" for yourself?

Today, try leaving just one sentence in your smartphone's memo app about a "moment when your heart moved" even just a little bit.

With just that, your investment in experiences has already begun.

  • "Investing in experience" is not about flashy challenges, but an attitude of drawing meaning from daily practice.

  • The reason you have nothing to write about is that you aren't recognizing the "discrepancies" and "judgments" in your own field as experiences.

  • The "fear of going public" serves as a practical signpost that there is value there.

  • Before chasing big results, redefine small trial-and-error efforts as "investments."


The author, Masaaki Hasegawa, is someone who values not just words, but "lived experience." By encountering that perspective, our rigid mindsets toward posting should begin to loosen up little by little.

3 books to help you organize your "stuck self" using reading as a catalyst

Title: The Best Condition

Author: Yu Suzuki

One-sentence summary: A book for those who want to rethink the causes of why their posting or work has stopped, not through willpower, but through designing their physical and mental condition.

Title: Think Clearly: Better Life Through Better Thinking

Author: Rolf Dobelli

One-sentence summary: Easy to use as a guide for those who are prone to scattered judgment due to information overload, helping them organize where to spend their time and attention.

Title: The Habit Power to Change Yourself

Author: Sho Miura

One-sentence summary: A practical supplementary book for those who want to land their experiences into behavioral habits rather than letting them end as temporary stimulation.

Don't let the stimulation gained from reading end as a fleeting excitement.

If you are thinking, "I want to encounter more perspectives more easily," trying Kindle Unlimited is one option.

Even when you don't have the courage to buy books one by one, having a service like this makes it easier to broaden the "gateway to experience."

Kindle Unlimited 30-day free trial

Thank you for reading this article to the end.

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