The Story of How Turning a Corporate Website into an LP Tripled Sales

[Chapter 1] The Reason Why Having a Website Doesn't Lead to "Sales"

"I have a website, but I'm not getting any inquiries..."

There are quite a lot of business owners who worry about this.

• You have a website
• You are somewhat conscious of SEO
• You are working hard on social media
• You are running advertisements
• But you aren't getting inquiries
• You end up relying on referrals

If you are in this situation, it is quite dangerous.

Because that website of yours

is highly likely to be"driving customers away."

And the troublesome part is that most companies don't even realize it.

"Is the design too old?"
"Is the advertising budget not enough?"
"Is the SEO weak?"

That's not it.
The real cause is more fundamental.

It is...

👉 the "structure of the website."

Actually, most corporate sites are

built as a "company profile."

But what is needed in this day and age is

👉 a "sales-oriented website."

In other words, a website that functions asa "24-hour salesperson."

Only companies that understand this are increasing their inquiries.

[Chapter 2] Most Corporate Websites Are Like a "Maze"

A typical corporate website👇

・Home
・Services
・Company Profile
・Achievements
・Pricing
・Contact Us

At first glance, it looks normal.

But from the user's perspective, it looks like this:

"So, what does this company do?"
↓
"What are their strengths?"
↓
"Where is the pricing?"
↓
"What am I supposed to do in the end?"

Yes. They leave.

The important thing here is that users

don't actually want to "look at a website."

👉 They just want to "solve their problems." That's all.

Yet, many companies only think about
"organizing information" and

"a sales-driven flow" are not considered.

In other words, 👉 it is not designed in the "order of user thought."

[Chapter 3] The Rules of Websites Have Completely Changed in the Smartphone Era

This is extremely important.

Nowadays, website browsing is

almost entirely done on smartphones.

Depending on the industry, it is common for over 90% of traffic to come from smartphones.

In other words,“easy to view on PC”

is not what matters most; rather,“not bouncing on mobile”is the top priority.

Yet, most companies are in this state:

・PC-based design
・Small text
・Buttons that are hard to press
・Too many page transitions
・Complex menus

This is quite stressful for users.

Moreover, modern users are extremely impatient.

This is the norm:

・Decide in 3 seconds
・Go back if they don't understand
・Find 2 taps too much trouble
・Move to a comparison site

This is the norm.

In short, in this day and age,“the moment you confuse them, you lose.”

[Chapter 4] Why converting to an LP causes inquiry rates to skyrocket

So, what should you do?

The answer is simple.

👉 It is “LP conversion.”

What is an LP (Landing Page)?

It is a structure where everything can be understood just by scrolling.

In other words, without making them jump between pages, just by reading from top to bottom,

・Understanding
・Empathy
・Trust
・Action

I will guide you through it. This is incredibly powerful.

Because

👉 “The sales flow”

can be replicated exactly as it is.

In normal sales, you don't just start selling right away, do you?

First, you:

・Listen to their concerns
・Show empathy
・Present a solution
・Build trust
・Make a proposal at the end

This is the flow.

A high-converting LP is exactly the same.

In other words, an LP is

👉 “a sales pitch turned into a webpage”

.

For your reference, I have attached a template of the website for the beauty salon I manage, so I hope you can get a feel for what turning a site into an LP is like.

[Chapter 5] The reason why stylish websites don't sell

Actually, 👉 “Stylish = Sells”

is not true.
In fact, it is dangerous. Especially dangerous is

“a cool site that is simple with lots of white space”

.

Of course, this works for companies with strong brand power.

But for ordinary small and medium-sized enterprises, it is quite dangerous.

Because👉 "you don't know what they sell." is the reason.

Users aren't coming to look at the design.

"Can this solve my problem?" is what they are coming to see.

In other words, what you need is👉 "communicative design."

More important than being stylish is

・Who it is for
・What it solves
・Why it is chosen

Conveying this in an instant.

[Chapter 6] This is where 90% of companies fail

Having read this far,

"So, I should just put everything on one page, right?"

You might have thought that. You are half right.

But actually, this is where the biggest difference is made.

That is...👉 "the order of presentation."

If you get the order wrong,

・Even if you spend on ads
・Even if you do SEO
・Even if you work hard on social media

it won't sell.

Conversely, just by changing the order, the inquiry rate will normally change by 2 to 3 times.

It really does make a difference.

This is because humans havea specific order in which their emotions are moved.

[Chapter 7] The first view that makes people think 'this company looks good' in 3 seconds

First, I want you to understand that

users are not reading your text.

👉 They are judging based on 'intuition'.

In other words,

• You don't know what the company does
• You don't know who it's for
• You don't know its strengths

This alone leads to an immediate exit.

■ A bad first view

Common mistakes👇

• Only showing the exterior of the office
• Abstract catchphrases
• Just being stylish
• Unclear what the company does

The user is thinking this:

'So, what's so great about them?'

And that's the end of it.

■ The correct answer is to 'make them understand in an instant'

This is all you need.

① Who it is for
② What it solves
③ What to do next

For example👇

LP-style website production to increase inquiries for small and medium-sized enterprises

Without relying on advertising,we create a 'structure where sales are generated from the website'

【Click here for a free consultation!】

This alone makes a significant difference.

【Chapter 8】 The 'Golden Structure' that increases inquiry rates

High-converting LPs follow this order👇

① Hook
② Empathy
③ Solution
④ Strengths
⑤ Track record
⑥ Pricing
⑦ CTA

Actually, usersdo not inquire right away.

First, they check 'Is this for me?' before looking at anything else.

That is why the first thing you need is'empathy'.

If you skip this and jump straight to explaining your service, it won't sell.

【Chapter 9】 Why aren't your strengths being communicated?

Common company strengths👇

・High quality
・Reliability
・Attentiveness
・Extensive track record

These are all weak.

Because, 'every company says these things'.

What is important for strengths is 'whose problems you solve and how'.

For example👇
❌ High-quality website production
⭕ LP production for SMEs that aren't getting inquiries

❌ Careful construction
⭕ Store construction that designs the customer acquisition flow

❌ Wide range of services
⭕ Low-cost implementation specialized for small businesses

This alone will make it hit home instantly.

[Chapter 10] 'High-Converting LP Templates' You Can Use Right Now

This part is super important.

You can seriously use this order exactly as it is👇

1. First View
Target audience + Strengths + CTA
↓
2. Empathizing with Pain Points
Do you have these problems?
↓
3. Solution
Why can you solve it?
↓
4. Strengths
Differences from competitors
↓
5. Track Record
Numbers, case studies, reviews
↓
6. Pricing
Keep it simple
↓
7. CTA
Inquiry flow

With just this structure, a website changes from a 'company profile' to

a 'sales machine'.

[Chapter 11] What makes a 'company that gets inquiries' different?

Actually, companies that are selling well aren't doing anything special.

There is only one difference. 'Customer perspective'.

Many companies write 'what they want to say'.

But successful companies are different. They write 'what the customer wants to know'.

This is the decisive difference.

[Chapter 12] Turn your website into a 'salesperson'

Finally, I'll tell you the most important thing.

A website is not meant for “just creating it.” The purpose is different.

“Generating sales” is the goal.

In other words, what matters is not the design, but the “structure.”

・To whom
・What
・In what order
・How to make them take action

If you can design these elements, inquiries will increase.

Conversely, if you miss these, it won't sell no matter how stylish it is.

Start by changing just the first view today.

Even just doing that, your website will start to change from “a company brochure that doesn't sell” to

“a salesperson working 24 hours a day.” It will start to change.

Summary

Thank you so much for reading this far.

What I wanted to convey this time is actually very simple.

A website is not meant for “just creating it.”

“Connecting it to sales” is the original purpose.

But many companies

・Style
・Volume of information
・Company introduction feel
・Self-satisfying design

focus too much on these, and

they lose sight of what is truly important: “what the customer wants to know.”

That is why it doesn't lead to inquiries.

Conversely, successful companies aren't doing anything special.

They are only doing one thing. “Customer perspective”

They are simply designing their website with that in mind.

・Who is it for?
・What problems does it solve?
・Why are they chosen?
・What kind of future does it offer?
・What should be done next?

They are just presenting this in the “correct order”

And the structure that creates this is the

“LP-style website”I introduced this time.

Depending on the design, a website can become an“ineffective company brochure”or

“a salesperson that works 24 hours a day”as well.

If you are currently thinking,“I'm not getting any inquiries from my website,”

that is not a problem of talent or product quality.

It just means there is room to change the “way of communicating and the structure.”

Start by changing just the first view today.

Even just doing that will definitely start to change your website.

Although the article above is for a beauty salon, I am also distributing a template for an LP-style website for a fee, so I would be happy if you could check it out!

Finally

Thank you very much for reading this far.

I hope this article serves as a catalyst for:

・Website improvement
・Inquiry rate improvement
・Sales improvement
・Business growth

I hope to continue providing more in the future.

• I will share information on "marketing that actually leads to sales," such as LP structures that increase inquiries, high-converting first views, the relationship between SEO and LPs, "responsive" flow design, AI-driven marketing, and web customer acquisition for small and medium-sized enterprises. I hope you find it useful.

If you found this even slightly helpful,

❤️ Like
📩 Follow
🔁 Share

It would be a great encouragement for my future work!

I hope your website evolves from "a site that just exists" into

"a sales machine that keeps generating revenue." I wish you the best.

Thank you very much!