Become a Marketing Pro Starting Today: 3 Essential Reads to Master Consumer Psychology, Advertising Basics, and Affiliate Marketing!

Hello, this is Haru.

Thank you for always reading the Marketing Fundamentals series.

This time, I would like to introduce a collection of articles from my past marketing posts that cover:

🛍 Black Friday lessons on the psychology of wanting to buy
📢 differences from flyers to understand the basics of web advertising
🛍 affiliate advertising mechanisms and types

I will introduce articles that allow you to learn across these three themes.

Reading all three together will help you understand...

✨ Why people take action
✨ The role of advertising and the basics of delivery
✨ Revenue models that individuals can try

and other foundations of marketing in a three-dimensional way.

I'm sure this will provide hints for those working on side hustles, SNS posting, and running a note account!

✏️ A quick announcement before we begin.

For those who want to learn marketing systematically now that the power of communication is becoming increasingly important due to the evolution of AI and SNS, there is
a certification that became a turning point in my own career.

📘 Web Analyst Certification. This is an online certification where you can systematically learn everything from data analysis and KPI design to SNS analysis. It is especially recommended for those who want to "improve their posts using numbers" or "grow their activities from a marketing perspective"!

👇What is a Web Analyst? A certification that turns marketing from intuition into strategy

👇You can find more details about the "Web Analyst" certification in this article.

Now, let's get to the main content! Here are the 3 articles 📘✨

1. Design Techniques for Purchase Psychology Learned from Black Friday🛍️

—Psychological design moves people more than low prices—

When November arrives, you often see the words Black Friday on SNS and in town, don't you?

When large-scale sales start on Amazon or at electronics retailers, I find myself taking a look. Before I know it, there's an item in my cart... (This happens to me often too 👀)

Actually, all of this involves psychological design.

In this article...

🛍 Where was Black Friday born?
🖤 Why is it called "Black"?
🚀 The reason Amazon grew explosively
💸 Why things feel like a "good deal" (The truth about FOMO)
⏳ How to build "excitement" with advance notice
🎯 Why "limited quantity" and "○ days until the sale" work

…and other psychologies of why people want to buy are summarized and explained.

▼ Recommended for people like this

✔Interested in "mechanisms that sell"✔
Want to know the behind-the-scenes of sales✔ Want to try running a
campaign on note or SNS

② The basics of web advertising, learned from the differences with flyers📢

〜Advertising is a bridge for information〜

The second is an article that clearly organizes the basics of advertising based on the differences between flyers and web advertising.

In this article...

📰 Flyers are "broad, all at once, and immediate."
💻 Web advertising is "targeting specific people, repeated, and measuring actions."

While organizing these differences,

📢 SNS advertising
🔍 Listing ads (search ads)
🖼 Display ads
🎯 Retargeting ads

are all explained in an easy-to-understand way.

▼ Recommended for people like this

✔ Want to grasp the basics of Web advertising
✔ Managing SNS
✔ Want your note articles to be read more
✔ Side hustles or freelancing and just started dealing with ads

You can grasp the "basics of advertising" in one go.

③ What is affiliate advertising? An introductory guide to understanding the mechanisms and types in a single article🛍

~The basics of the performance-based model that even individuals can start~

The final article is a gentle explanation of affiliate advertising, which is used in many SNS and blogs.

First, affiliate marketing is
“a system where you receive a reward when a result is generated from a shared link”.

In this article...

🧩 Simple, diagram-level explanation of the mechanism
📚 The story of 1996 when Amazon Associates was born
🌍 Why it spread so far
🛍️ Benefits by type (physical goods, services, AdSense)
💰 Why it's not easy, even though some people actually earn high incomes
✨ Common traits of successful people

are carefully organized.

• It also touches on Amazon Associates that can be used on note, making it perfect for
  those who want to try monetization while creating content.

▼ Recommended for people like this

✔ Want to know the mechanism of affiliate marketing
✔ Interested in side hustles
✔ Want to try monetizing your note
✔ Want to try affiliate marketing lightly first

Reading all 3 together will give you a three-dimensional understanding of marketing.

The 3 articles introduced this time are composed of the following 3 axes:

🛍 ① The psychology of why people want to buy
📢 ② The role and basics of advertising
🛍 ③ The mechanism of the performance-based model

is how they are structured.

Though they may seem unrelated, they all connect to the core of marketing:“How can I get people to take action?”

Marketing is not just for a select few.

It is a mindset that is sure to be useful for those posting on note, those active on social media, and those aiming for side hustles or freelance work.

In closing. I will continue to deliver marketing content in a fun and accessible way📘✨

I want to provide an experience where those who find marketing difficult can think, “Aha! So that’s what it means!”

I will continue to write many marketing articles that are easy to learn from without using difficult jargon, so please look forward to them!

For those who want to deepen their understanding of marketing, you can read past articles in this magazine👇

“Marketing Introduction Magazine: Easy Explanations of Basics and Terms!”

Also, there is a recommended certification for those who want to learn marketing seriously and systematically.

It is the “Web Analyst.”

For me personally, it was only after obtaining this certification that I was able to learn marketing systematically and acquire knowledge that I could use in practice.

👇“What is a Web Analyst? A certification to turn marketing from intuition into strategy”