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If you want to earn money on note, look at this person first. A thorough analysis of top creator Nao Kurosaki!

Hello, this is Haru.

On Tuesdays, I deliver the new series “Learning from Top note Creators” corner 📅

The person I am featuring this time is someone who can be called a role model in the note world, Nao Kurosaki.

“If you want to monetize on note, you must learn from this person first” is what I personally felt strongly.

Currently, she has achieved stable monthly earnings of several hundred thousand yen or more from note alone, and is expanding widely into memberships, paid articles, and Kindle publishing.

In this article, I will thoroughly explain Nao Kurosaki's background, the turning points of her success, her specific monetization strategies, and the points we can imitate!


Now, let's get straight into the main content!


What kind of person is Nao Kurosaki?

Nao Kurosaki is an active female entrepreneur who runs an IT company in Osaka.

In her main business, she was mainly active in contract work for SNS operation and Web production, but her sales plummeted due to the reduction of business partners caused by the COVID-19 pandemic.

She says she was driven into a situation where her savings hit rock bottom and she couldn't even cover her living expenses.

That was when her challenge on note began. She made up her mind to “compete with my own value without using the company's name or business card” and started note in June 2023.

The story of how Kurosaki-san started note is packed into this one book. Actually, I read it too. I recommend it!


Phenomenal track record: You can do this much with note alone!

Her current note activities are as follows (as of June 2025)

🧑‍💻 Number of followers: over 17,500
📝 Total number of articles: 978 👥 Number of membership members:
over 170 💰 Monthly sales:
several hundred thousand yen or more *estimated 📈 Total PV:
several million 📚 Kindle publishing: Has works that reached 2nd place in the category

The speed and scale are hard to believe were achieved in just over a year. She is truly someone who embodies
“the hope that you can do this much with individual influence”.


Kurosaki-san's growth story: 4 turning points

In her one year of note operation, there were the following turning points.

First turning point: 3 months of daily posting

From her first post in June 2023, she posted every single day for 3 months.
The result...

  • 110,000 total PV

  • Over 3,400 followers

  • Ranked #1 in popular articles multiple times

In a short period, she rapidly expanded her recognition.

Second turning point: Launching a membership

With a low-barrier pricing structure starting at 500 yen per month. She has formed a
fan community with high retention rates through mechanisms like member-only posts, Discord utilization, and a badge system.

Third turning point: Serializing 100-yen paid articles

High quality for 100 yen by thoroughly sticking to this, she created a mechanism that makes readers think, I want to read at least one article first. Her series articles generated
repeaters and steadily increased her CVR (conversion rate).

Fourth turning point: Expanding to Kindle publishing

She published multiple books based on her note articles as Kindle books. She has a track record of
reaching #2 in an Amazon category, strengthening her traffic sources outside of note.


Why does she have fans? Her appeal from a reader's perspective

The points that make readers think I'm glad I read this are summarized in the following three points.

💬 Highly empathetic storytelling
Carefully depicting her own failures and hardships to appeal to emotions.

📘 Balancing learning and readability
Highly specialized, yet always easy to understand from the reader's perspective.

🔁 Sustaining interest through series design
A structure that makes you want to read the next one. The psychological continuity flow is excellent.


100-yen paid articles are a "note CVR enhancement device"

Nao Kurosaki's monetization strategy, among which the 100-yen paid articles are particularly excellent.

At first glance, you might think, Isn't the unit price too low?, but in fact, this pricing is what builds trust with readers and serves as the starting point for the flow that increases subsequent purchases and transitions to memberships (CVR = conversion rate).

Specifically, the following elements are exquisitely combined.

✅ Pricing design: Lowering the psychological hurdle to the limit with 100 yen

A price range that makes you think, "I'll try reading this." For the reader, it is a casual trial, but from the creator's side, it has the meaning of taking the first step to get the reader to pay for value.

✅ Volume design: Maximizing the post-reading experience with 1,500 to 2,000 characters

An exquisite length that is neither too long nor too short. It can be read quickly, but it is structured to leave behind "learning" or "realizations," making it easy for readers to feel that this person's articles are worth buying.

✅ Title design: Choosing words that encourage "personalization"

Many titles make you feel, "I was worried about this too" or "This situation might apply to me," which tends to increase the click-through rate (CTR) when they appear in searches or on social media. In fact, it is not uncommon for a purchase to be decided by the title alone.

✅ Serialization: A chain structure that makes you curious about the next one after reading

It is not just about individual articles; another point is connecting each one as a line rather than a dot. By releasing them as a series, "I want to keep reading this series" fans are born, which leads to bulk purchases and repeat purchases.

By combining these, readers naturally transition to a psychological state of "I'm glad I bought this," "I want to read more," or "I might be interested in this person's membership."

In other words, 100-yen articles are not just a source of revenue, but are a highly calculated design as an entrance for building trust and conversion.


The "synergy" created by linking with X

In addition to the mechanisms within note, Kurosaki-san also puts a lot of effort into coordination with SNS operation. X, in particular, is a major pillar of her information dissemination.

✏️ Posting frequency: Almost every day
🧠 Content: note updates / daily realizations / practice reports / questions to readers 🔁
Diffusion strategy: Post at the same time as updating note articles to encourage external traffic 💬
Interaction with readers
: Replies and quoted reposts to develop two-way communication

This kind of operation that does not separate note and X contributes to an increase in views and sales within note.

In particular, sharing impressions of 100-yen articles and teasers of membership-exclusive articles on X makes it easy for a natural flow of sparking interest → clicking → purchasing to occur.

SNS is not just a notification medium, but functions as another soil for growing your note.


5 points we can imitate

After reading this far, some of you might think, "Kurosaki-san is too amazing to imitate..."

But in fact, there are many things you can start imitating today.

① Build awareness and trust by posting daily in the beginning
Don't be too obsessed with quality from the start; first, build a posting habit. Consistency is the greatest differentiator.

② Be conscious of "quality" and "post-reading satisfaction" even at low prices
Even at 100 yen, being thought of as "the content was actually good" leads to the next purchase.

③ Create a chain of subscriptions through serialization and title design
Rather than one-offs, a design that makes people think "I'm curious about the continuation" cultivates repeaters.

④ Make solid use of external funnels (X and Kindle)
By not finishing only on note and linking with other media, you can broaden the base of your awareness.

⑤ Value reader empathy and making it personal
The sentiment of "I am writing this for you" raises the temperature of the content.

In particular, "selling articles" on note gain empathy through writing with humanity and context rather than expertise or difficulty.

I also learn from reading Kurosaki-san's articles every day! There is so much to learn, and I am actively incorporating it.


Conclusion

Very few people generate stable revenue using note.

Among them, what we can learn from people like Nao Kurosaki who achieve results through systems is immeasurable.

Look forward to the next note top creator feature!


📊 Just one last word. On learning numbers that are effective for note improvement

What I notice when looking at top note creators is that they have strong ability to improve using numbers, not just writing skills.

🧭 Which articles are read more easily?
📉 Where are people dropping off?
🪜 How should I build funnels to grow?

A recommended qualification for acquiring these skills is the Web Analyst Certification 📘

Want to grow your note more
📊 Want to improve with numbers, not intuition
🧭 Want to acquire foundational marketing thinking

This is a very compatible qualification for such people.
I highly recommend it!

👇What is a Web Analyst? A qualification that turns marketing from intuition into strategy

👇For more details on the "Web Analyst" qualification, please check out this article.


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