Investor-focused media has started choosing spiritual businesses. Reading what happens next through data

If you are currently earning tens of thousands of yen a month through sessions or healing, please read this. The era of "living by doing what you love" is not over. However, the era of "doing it just because" seems to be quietly and surely coming to an end.

The trigger—articles on spiritual business were selected by investor-focused media

The other day, while checking my own note articles, I noticed a fact.

Spiritualarticles I have written as structural analyses of the business have beenall seven of them picked up by note money.

What is note money? It is a media outlet for investors and business people who track the movement of money, featuring real-time market quotes for the Nikkei Stock Average, NY Dow, and Dollar-Yen, as well as stock rankings and investor interviews. At first glance, it is a completely different world from content that talks about "healing," "intuition," and "the soul."media for investors and business people who track the movement of money.

Yet, analysis articles on spiritual business are repeatedly being selected for that media.

At first, I was simply happy. But I stopped and thought for a moment. As opportunities to be featured on note money, which aggregates investment and financial information, increase, it becomes easier to reach a "readership interested in it as a business" as a result.

Investors are always looking for the "next growth market." The fact that the note money editorial department is repeatedly covering this genre means that thespiritual industry is beginning to be recognized, or has already begun to be recognized, as a "market to follow" in the context of business and investment.

📝Related article: This is that article. Please take a look at it as well.

This is not some vague talk about "spirituality becoming mainstream." It is aprecursor to capital beginning to move.

When I learned this fact, I talked to AI.

"Where will this money go?"
"You can tell by looking at the data that is already out there."
"What kind of impact will it have on us, on individuals?"
"What happened with yoga in the past will likely happen."
"Huh? What happened with yoga?"

I thought, I have to write an article about this immediately...
An article that explains with data what this change means to you, the person in the industry—the one currently conducting sessions, teaching courses, and providing healing.

I want you to look at the "structure," not the "feeling"

When talking about changes in the spiritual industry, many people speak based on feelings. "I feel like there are more rivals lately," "It's become difficult to differentiate on social media"—

Such gut feelings are not wrong. However, information such as "when," "at what speed," and "what the trigger is" is missing from feelings.

While working as a fortune teller, channeler, and healer, I continuously analyze data on the spiritual industry using AI.

This time, based on the numbers I have investigated, I will try to decipher what is happening in this industry right now as a structure.

Chapter 1 | Which layer will capital enter? — Predicting with data

▌The market size has "already exceeded 4 trillion yen"

First, let's check the basic data. According to a survey by Yano Research Institute, the Japanese spiritual-related business market reached4.2418 trillion yen in fiscal year 2023. This is a scale equivalent to about four times the cram school market (about 970 billion yen) and about 13.5 times the beauty salon market (about 310 billion yen).

Investors do not move just because the "market is large." What is important is growth rate and the establishment of a monetization model. Looking at this, the industry landscape begins to change.

▌The fastest growing sector is "digital content"

Looking at the growth rate by segment, the digital content and app sector is growing at 13.2% per year, recording one of the highest growth rates across all industries. Fortune-telling and prediction services are also continuing to grow at 6-7% per year, and the market size in 2025 is projected to be 114 billion yen.

What does this mean? It means that a shift is occurring from "in-person fortune-telling and healing" to "content delivered digitally," and capital (= the power of large sums of money held by investors and companies) that has seen the potential for monetization is beginning to move.

▌A symbolic event—72 million yen raised by Kimi no Tonari Co., Ltd.

In 2025, the AI spiritual service "Kimi no Tonari Co., Ltd." completed a fundraising of 72 million yen. This is a notable scale of funding for a domestic spiritual startup.

This is not just about "automating fortune-telling with AI." It is a signal that investors have begun to recognize spiritual services as a "scalable business" (= a business where revenue can be increased using the same mechanism even as the number of customers grows).

If capital enters, it can be invested in marketing, UI, quality control, and brand awareness. In other words, "competitors that are difficult for individuals to compete with" are beginning to emerge.

▌Here are the layers where capital is easily invested

When you overlay funding data with market growth rates, the layers where capital is concentrated (= market segments) become visible.

First layer: Digital platforms (apps, AI fortune-telling, subscription-type services, etc., mechanisms that can be delivered to many people simultaneously online)—profits grow as the number of users increases, and the recovery of invested money is easier to see.

Second layer: Training and certification business—a structure where revenue accumulates as the number of students increases, and it has high affinity with franchising.

Third layer: Corporate wellness—utilizing spirituality for corporate training and mental care. According to estimates by a private research firm (Fortune Business Insights), the corporate wellness market is expected to reach approximately 68.4 billion dollars in 2025.

Individual one-off sessions are "outside" these three layers. Capital is not coming to directly threaten your business. However, the media your customers are watching, the services they compare, and the platforms they learn from are being increasingly organized by capital.

Chapter 2 | Precedent in the yoga industry—the same thing happened 10 years ago

▌The era when one could call themselves an instructor with "no qualifications"

10 to 15 years ago, there were almost no barriers to entry for yoga instructors. "I like yoga," "I am flexible," "I have been to India"—it was an era where one could call themselves an instructor just with that. In fact, many veteran instructors over 50 today built their careers without specific qualifications.

▌What changed it—The inflow of capital and the birth of 'standards'

The turning point was when yoga studio chains like LAVA began expanding nationwide. Once companies started 'hiring' instructors, selection criteria became necessary. The reference point for this was the 'RYT200 (Registered Yoga Teacher 200-hour course)' originating from the United States.

Currently, the RYT200 has established itself in the industry as the de facto minimum standard. Employment at major studios, teaching at gyms, media appearances—cases where people are excluded from selection simply for not having an RYT200 have increased.

▌It happens in the same order in the spiritual world

If we organize this process as a structure, it follows the order below.

1. The market expands, and capital takes notice

2. Platforms and companies enter, and 'hiring/listing standards' are born

3. A visualized disparity emerges between those who have the standards and those who do not

4. Individuals without the standards are either pushed out by platforms or caught up in a race to the bottom on price

The spiritual industry is currently between 1 and 2 in this sequence.

Chapter 3 | What kind of people will be weeded out

I will say something harsh. However, this is not a threat, but a discussion of structure.

① People who do 'one-off sessions x low unit price x platform dependency'

It is estimated that 65-80% of healing practitioners earn less than 100,000 yen per month. What this segment has in common is a pattern of providing one-off sessions at low prices and relying on platforms like Coconala for customer acquisition.

There is a structural problem here. Platform fees are around 22%. If the unit price is 3,000 yen, you have to handle 34 sessions a month just to reach a monthly income of 100,000 yen. What happens when AI services and companies with capital enter with 'automation, low prices, and high quality'? Intensified price competition is inevitable.

② 'People who only keep accumulating qualifications and achievements'

There is a trap unique to the spiritual industry. It is the belief that 'if I learn more, I can earn more.' Getting qualifications, taking courses, increasing healing methods—that in itself is not bad. The problem is continuing to put off the basics of business such as customer acquisition, product design, and pricing.

Technical skill is a necessary condition, but it is not a sufficient condition. Just as in yoga, where the 'era of being able to earn just by having an RYT200' has ended, the 'era of being able to earn just by being able to do amazing healing' has already ended.

③ 'People who have a worldview but cannot verbalize it'

As platforms and AI services become more established, those who will be affected by weeding out the fastest are 'people whose service value is not communicated.' 'Just try it' will not be chosen by customers who are comparing and considering options. Why you, what will change, who is it for—business operators who cannot verbalize these things will be buried by competitors who have organized their information.

Chapter 4 | Conditions for Survival

The 'pattern for shifting to a high-profit model' indicated by the data is clear.

Condition 1: Those with a 'high unit price x continuity x small group' design

Rather than handling 100 individual sessions per month, closing 3 deals for a 3-month program (200,000 to 300,000 yen) is superior in terms of sales, time, and customer satisfaction. The common denominator among spiritual businesses reported as success stories with over 1 million yen in monthly sales is having a high-unit-price, continuous program.

Condition 2: Those who have shifted to the 'teaching side'

A training course business model is one where 'gross profit is easy to see as high' because inventory costs are low. It is considered to have the highest gross profit margin (85-95% *) and the best scalability (i.e., scalability where profits accumulate as the number of students increases) among the revenue models for healing practitioners.

Having a course to teach your own method is not just revenue diversification, but also branding of 'what only you can do.'

* Gross profit: The ratio of money remaining on hand. However, actual profit margins vary significantly depending on advertising costs, support systems, and refund handling.

Condition 3: Those who use AI as a weapon

'AI x Spiritual'is still a blue ocean (i.e., an area where no one has entered in earnest yet). By mastering AI-based automated generation of appraisal reports, mass production of content, and automated customer follow-ups, even individuals can achieve service quality equivalent to corporations.

Instead of having your job taken by AI, it is important to have the perspective of using AI to raise the ceiling of 'what you can do alone.'

Condition 4: Those who can verbalize and structure

Looking at data from top note creators, the characteristics of articles that are stably read through AI inflow and search inflow include '89% heading usage rate, 48% table of contents usage rate.' Those who can deliver a sensory worldview as structured content will win the information competition ahead.

Chapter 5 | Things to do right now

Before long-term strategy, here are three things you can do this week.

1. Visualize the 'revenue structure' of your business

What is your monthly sales? What is your unit price? How many hours of actual work per case? What is the platform fee percentage? If you have never calculated this, do it today. By looking at the numbers, you can see where the bottlenecks are.

2. Design one transition from 'one-off to continuous'

After the service you are currently providing, please create one package that says 'do XX in 3 months.' 60% completion is fine. Making it exist is the priority.

3. Write one note about 'things only you can talk about'

Please write one article based on your own expertise, keeping search and AI traffic in mind. This is not a post for social media, but an article that serves as a "lasting asset." According to note's data, traffic via AI continues to reach even "articles from over half a year ago." The article you write now will still be working for you a year from now.

Conclusion—Understanding the structure is being prepared

There is no need to perceive changes in the industry as a "threat." The fact that the market is growing to a 4 trillion yen scale, digitalization is advancing, and capital is flowing in means that the number of "people seeking healing" is increasing accordingly.

However, just because demand has increased does not mean that benefits will reach all suppliers. As the market becomes more organized, the structure will shift toward demand concentrating on those who have successfully differentiated themselves.

AI predicts that the spiritual industry will follow the path that the yoga industry has walked. Yoga instructors who held an RYT200 ten years ago are still reaping the benefits today. Those who organize their business structure now will likely be enjoying "first-mover advantages" five years from now.

[Reference Data Sources] Yano Research Institute "Fortune-telling and Spiritual-related Business Market Survey (2024)" / Various public market research reports (2025–2026)

#Spiritual #SpiritualBusiness #FortuneTelling #FortuneTeller #Healing #Healer #SpiritualEntrepreneurship #SideHustle #ContentBusiness #NoteMonetization #AIUtilization #BusinessStrategy #MarketAnalysis #AISpiritual #SpiritualBusinessResearch #AnjuNazumi #AIBusiness

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