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Store and Clinic Design Examples for Attracting Customers 4/4 Near-Future Sci-Fi Space Design

【空間を、ビジネスの武器に変える】建築・空間デザイナー 松本哲哉

Interior Design Case Study: Spatial Design for a Urology Clinic

*Please see this article for the basic concepts of spatial design that achieves customer attraction

Interior Design for a Urology Clinic


Following the previous preparatory school office design case study, the fourth design case is the interior design case study of Matsubara Urology Clinic in Himeji City, Hyogo Prefecture.

Authority on Da Vinci Surgery (Robotic Surgery)

This was an independent opening project for a doctor who was active as an instructor for Da Vinci surgery at the Red Cross Hospital in Himeji City.

Robotic Surgery Da Vinci

The fact that he is an authority on robotic surgery is information that contributes significantly to the credibility of his medical expertise. While we wanted to promote this advanced medical technology and differentiate the clinic from others, medical laws do not permit advertising that creates competition between clinics. We needed to convey the fact that this clinic possesses this 'cutting-edge high-tech medical' technology not through words, but through imagery.

Near-Future Spatial Design

As a result, we finished the space in this near-future style. When the interior design is this impactful, patients will always ask the doctor or nurses about the space first. When patients ask, 'This is an amazing clinic' or 'This is a near-future clinic,' it allows the doctor to naturally convey the information they want to share by saying, 'I specialize in robotic surgery, so the designer finished it with a high-tech image.'

Urology Clinic Reception Counter and Waiting Area

In this case, even if the words come from the doctor or nurses themselves, because it is an answer to a question the patient asked out of their own interest, it is not treated as a sales pitch like advertising information, but rather as highly credible information that provides a satisfying answer to their curiosity. As a result, the information that needs to be conveyed—'the track record as an authority on robotic surgery'—is communicated to the patient, leading to the confirmation that 'this doctor is an amazing physician.'

Strengthening the Essential Elements Expected of Medical Care

This is the major difference from interior designs that are just 'luxurious' or 'stylish.' Strengthening the 'essential elements that consumers (patients) expect from medical care' and amplifying expectations for medical care and trust in the doctor, this leads to the branding that should be prioritized in medical spaces.

That concludes the four case studies of spatial design that achieves customer attraction. The final urology clinic case study used the method of 'prompting customers to have questions about the information you want to convey, and then conveying that information in a natural way.'
Next time, I will introduce Chapter 2 of spatial design that achieves customer attraction: 'Solutions for Physical Handicaps.'

*Please see this article for spatial design that achieves customer attraction

Spatial Design that Achieves Customer Attraction: Basic Concepts

▶Please see our portfolio here for our design case studies

2025.7.31

Architect Tetsuya Matsumoto

[Author of this article: Tetsuya Matsumoto]

First-Class Architect, Real Estate Notary, Part-time Lecturer at Osaka University of Arts
Principal, KTX Archilab First-Class Architect Office
Representative Director, Matsuya Art Works Co., Ltd.
Ranked 9th in the world (1st in Japan) in the 2024 Italian DAC Designer Rankings
▶Wikipedia: Tetsuya Matsumoto (Architect)

[Related Article Links]

▶Interview with Representative Matsumoto in Newsweek Magazine
▶KTX Archilab Profile (Company Overview)
▶Architectural Design & Interior Design Portfolio
▶KTX Archilab YouTube Channel

[Contact Information]

  • KTX Archilab First-Class Architect Office

    • 002 S-Scenario Minami-Azabu, 3-4-5 Minami-Azabu, Minato-ku, Tokyo

    • Business Scope: Store design and architectural design for restaurants, clinics, retail stores, offices, hair salons, etc.

    • Email: kentixx@ktx.space

    • Phone Number: 03-4400-4529 (Main)

    • Website: https://ktx.space/

    • Instagram: https://www.instagram.com/ktx_archilab/

  • Matsuya Art Works Co., Ltd.


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