July: 24 self-made tools sold for 250,200 yen. One-third of sales came on the 'final day'

July has ended, so I will present the results first.

I sold 24 units of the tool I created myself.

250,200 yen.

The breakdown is 23 sales from LINE and 1 from note.

Advertising costs were zero.

As shown in the chart, 8 out of the 24 sales occurred on the final day, July 31st.

That is one-third.

Even though in the middle of the month, it was good if I had one sale a day.

This difference was the biggest lesson of July.

What I sold

A Chrome extension called Kurocell.

It is a tool that automates the process of listing Japanese Amazon products on Shopee, an e-commerce site in six Southeast Asian countries.

A task that takes 30 minutes per product can now be done with a button click.

I was able to create it because I did that work every day and knew all the tedious parts.

AI wrote the code.

I only did five things

I did not do any new customer acquisition.

Almost everyone who bought it was already on my LINE list.

I showed the screen in action.

Just saying 'it's convenient' in text doesn't get the point across.

A 30-second demo video is the fastest way.

I created a manga-style landing page using AI.

I was able to make it even though I'm not great with computers.

In this day and age, there's no reason not to do it.

I set a deadline and didn't extend it.

I declared that '9,800 yen is only until July 31st' and wrote 'I will not extend it' every time I sent a message.

And I really didn't extend it.

I gave a major update for free to those who bought it.

As long as I'm selling it as a one-time purchase, I believe this is an obligation.

11:50 PM on the final day

The most effective thing was the deadline.

Most of the 8 people who acted on the final day had been on my LINE list since the beginning of the month.

They were people who had been thinking 'that looks nice' for a long time but couldn't make up their minds.

People never buy things they can buy at any time.

The last sale was a bank transfer at 11:50 PM.

How I replied to the message that came in 23 minutes before that, at 11:27 PM.

That was what decided whether the deadline would live or die.

If I had replied with "tomorrow is fine too" at that time, I don't think that person would have bought it.

When you make a deadline vague out of kindness, you rob that person of the trigger to take action.

A deadline was not for the seller, but a mechanism for the buyer to make a decision.

This is what I clearly understood in July.

I will also write down my failures.

The ZIP file I distributed had garbled characters on Windows.

It was the result of me being lazy about the obvious step of checking the recipient's environment before distributing it.

Also, there were more people than I imagined who tried to start on their smartphones.

What is written and what is conveyed are two different things.

Things like this can only be understood after you have sold something.

That is why you have no choice but to sell.

About August

From August, I returned the price to the regular price of 29,800 yen.

The 23 people who bought it in July remain at 9,800 yen.

Because it is a promise.

I wrote all the raw, gritty parts here.

What is not written in this article is this kind of part.

The full text of the emails I actually sent. In a format you can use as-is.

The actual reply I sent to a message that arrived at 11:27 PM saying, 'I will report once I have transferred the money.' This is the message sent 23 minutes later confirming the transfer was complete.

Four designs and template responses that prevent support from collapsing, even with a 9,800 yen one-time purchase.

Details on three failures and how to handle them. Including how to fix ZIP file character encoding issues.

This is the paid version, which includes all the actual text exactly as it was.

If I may add one thing, I included an exclusive offer for the cross-sell tool itself at the end of the paid version.

Usually 29,800 yen, now 24,800 yen.

For those who were interested in the tool, it's cheaper that way even after subtracting the cost of this article.

Anyone who bought the article can use this offer whenever they like.

Why did I, someone who has always used deadlines as a selling point, choose not to include one here?

The reason will be clear once you read it.

Rob

#Shopee #CrossBorderEC #SideHustle #NoInventory #ProductSales