note's current status in numbers. Introducing the main topics of the past year! #note11thAnniversary

note celebrated its 11th anniversary since the service launch on April 7, 2025. This is all thanks to the creators and readers who have been creating on note. Thank you very much.

Over the past year, the creator economy has expanded further, and new initiatives such as a capital and business alliance with Google have been realized. In this article, we will introduce the latest situation in the note economy and the main topics of the past year.

note's current status in numbers

On note, creators can freely set prices and sell their own works, and currently, a total of 200,000 people (*1) or more have earned income. Through note, the amount paid by users to creators over the past year (annual gross merchandise value) has reached over 17 billion yen (*2). The annual average sales for the top 1,000 creators on note in fiscal year 2024 have also continued to increase to 13.32 million yen (*3).

The number of users who have purchased content on note has reached a total of 4.38 million people (*1), and the average monthly payment amount is 2,696 yen (*1), showing that the movement to support individual content is becoming established.

Also, the number of posts is 55.98 million (*1), with more than 11 million articles gathered in the past year alone. The number of registered members also continues to expand to 9.38 million (*4).

note is increasingly being used not only by individual creators but also for corporate communication. As the working population decreases due to the declining birthrate and aging population, more companies are focusing on "recruitment PR," and initiatives to convey their company's appeal and the thoughts of their employees through note are spreading. In fact, many companies have improved their number of applications and job offer acceptance rates through note.

Furthermore, public organizations such as local governments and government agencies are also focusing on disseminating information on note. Ministries are working to explain policies in an easy-to-understand manner, while local governments are expanding their use according to their respective issues, such as promoting migration, attracting companies, and providing detailed information to residents. Currently, in almost all prefectures, one or more local governments are using note.

Main topics of the past year

AI-related initiatives

■ Capital and business alliance with Google
Signed a capital and business alliance with Google. Through this partnership, we will promote the development of new services utilizing AI technology and further support creator creation.

■ Provided an AI assistant equipped with Gemini that all creators can use for free
Provided an AI assistant utilizing Google's high-performance AI model Gemini to all creators for free. It is now possible to consult with AI freely in a way that suits you without any usage limits.

■ Started a demonstration experiment to return the value of AI learning to creators
We verified a mechanism where compensation is paid when AI businesses use creators' content as learning data.

Establishment of subsidiaries and birth of new services

■Established "Tales & Co.," a subsidiary that further expands the possibilities of stories and creators
The number of registered creators has exceeded 700, and we are working with various external companies (publishers, video companies, distribution platforms, manga platforms, game production companies, etc.) to devise and execute projects that lead to greater creator success. On the "Story Posting Site Tales," we are accepting advance entries for the Entertainment Original Work category of this year's Creative Awards until April 21.

■ Released "note Money," a new site for financial and investment information
Aggregates expert analysis and real voices of individual investors posted on note by company and index. Since various charts and financial data are also linked, you can check the necessary information all in one place.

Creator success

■Over 300 books published from note
The total number of works that have been published as books after being posted on note has exceeded 300. To support creators in their debuts, note will continue to strengthen its partnerships with publishers and other media outlets.

■ Record-breaking 52,000+ entries! Creative Awards 2024
For the third Creative Awards 2024, 21 media partners sponsored the event, calling for submissions in various genres such as novels, manga, essays, and recipes. Two winning works have already been selected for book publication. Discussions are also underway with participating media companies regarding the potential book or film adaptation of other works.

Growth of note

■ Selected as a top digital brand that grew in Japan in 2024
note recorded high growth rates with a 37% year-on-year increase in website visitors and a 20% increase in active app users, leading to its selection as a "Digital Winner" by Similarweb.

■ Over 100 corporate-sponsored contests held
In these initiatives, which invite posts from note creators on various themes, the total number of submissions has reached 480,000, with over 500 winners. Many companies have chosen note contests to create content together with creators as an important means of communication centered on empathy.

New features and improvements highly acclaimed by creators

Here are 5 new features and improvements that received particularly great feedback from creators.

■ Use note illustration assets for free on "Canva"! Over 400 items released!

■ Gemini integrated into the "AI Assistant"! Now available to everyone without usage limits!

■ You can now purchase paid articles on the app!

■ You can now embed Bluesky and Threads in note articles

■ Increased image capacity and resolution!

Looking back on this past year, I feel that the potential for creation and its economic value are steadily taking root in society. Under our mission to "enable everyone to start and continue creating," note will continue to evolve as a platform to provide more opportunities to all creators.

On note's official X (Twitter) and official Instagram, we introduce tips for creation and wonderful articles every day. We look forward to your follow.