If you want to increase your note revenue, do this | Free strategies to get your paid articles read ②

For those who want their paid notes to be read

Today is also 0 cost. Let's get readers to "circulate" from your free notes

Hello, I am Kame🐢.

Yesterday, I talked about how when your notes aren't selling, instead of just waiting inside note, you should use Threads to meet customers who are outside.

To use a store analogy, Threads is the "street in front of the store" where people pass by. First, let them know you exist, and get them to stop and look at your posts. From there, get them to come to your free note. That was the flow for bringing in customers from the outside.

So, today is the continuation of that.

Are you letting readers who have gone to the trouble of coming to your free note leave after just that one article?

They read it to the end. They gave it a like. They were satisfied with the content. And then, they left the store cleanly.

No, no, wait a minute.

They went to the trouble of coming into your store. At least get them to look at one more article.

What I'm talking about today is not a way to place new ads, nor is it a way to introduce difficult tools. Following yesterday, this is a strategy you can do for free today as well.

[Creating a flow to have readers circulate from a free note to another free note, and have them discover your paid note there]

It costs no money.

What is needed is to connect the articles you already have. And, to properly put into words the reason for the reader to read the next article.

For those who are already doing this, it is obvious, but I, Kame, feel that there are very many people who are not doing this.

↑ Yes, this is a flag for circulation.

Are you waiting with your arms wide open in front of your paid note?

When you create a paid note, you inevitably want to wait in front of the sales page.

"I spent a lot of time writing this."
"I am confident in the content."
"I want this to reach those who need it."

And in your heart,

"Please buy my work!"

You are standing there with your arms wide open.

I understand. You put a lot of effort into your product, so you want people to see it as soon as possible. However, a reader visiting your article for the first time hasn't necessarily decided to make a purchase yet.

"Who is this person?"
"What kind of content do they write?"
"Is their explanation easy to understand?"
"Does this match my needs?"

They are checking these things first.

If you just present them with a paid note right away, the reader lacks the information needed to make a purchase decision. It is not that the content of your paid note is bad.

[You still lack the information needed for them to trust you.]

That is why you shouldn't rush them to the checkout. First, have them read your free articles and make them think, "I want to read more of this person's work."

A free note is not just a free service.

Do you think of a free note as just a promotional page for your paid note?

You give a brief explanation at the beginning, and then...

"The rest is paid content."
"Click here for the detailed method."

You guide them like that.

Of course, there is nothing wrong with guiding them. But if they don't learn anything from reading your free article, their expectations for your paid article won't grow either.

In a free article, you should take one of the reader's problems and provide a proper answer. It is important that they don't feel like they "read it but didn't understand anything in the end," but rather feel that "my problem has been organized" or "I know what to look at next."

It is not just information that is conveyed through a free article.

・What perspective do you use to look at problems?
・How do you explain difficult content?
・Are you someone who understands the situation on the ground, not just the surface?

All of these things are being conveyed as well.

[A free note is a place for them to actually experience your appeal.]

Because trust is born here, they will move on to the next step, thinking, "I'll try reading another article" or "I'm a little curious about the paid article."

What you should aim for is the "circular migration" of a turtle in a fish tank.

Now, imagine a turtle inside a fish tank.

It swims to the right. It goes behind a rock. It rests for a bit. Then it swims to the left again. And then, it naturally returns to the place it just passed.

It just keeps going around and around.

On note, you want your readers to do the same thing.

Read one free article.
Find a related article.
Read the next article.
Return to the profile.
Try reading another article.
In the process, discover the existence of paid articles.

This is "migration."

[Migration means having readers who have visited once continue to read your other articles.]

In e-commerce terms, this is the movement of not just looking at one product and leaving, but also checking out related products, comparison products, popular items, and the store homepage. The more they walk around the store, the more your product selection, expertise, and the store's reliability are conveyed.

It is the same on note.

A single article cannot convey all of your expertise, personality, experience, and way of thinking. That is why you want them to read other articles as well.

You shouldn't just provide an exit and let readers leave after they have gone to the trouble of visiting you.

They are very satisfied with the content. Leaving the store is also very smooth.

No, if they were that happy, let's have them read one more.

A single article cannot convey everything about you.

If they read one how-to article, your expertise might be conveyed. But they might not understand your personality.

Conversely, for someone who only reads a personal experience story, they might feel a sense of familiarity, but they might not know what you are an expert in.

That is why you want them to read articles from different angles.

Articles that put worries into words. Articles that change preconceptions. Articles about failure stories. Articles that provide criteria for judgment. Articles that explain specific improvement methods.

As they read multiple articles, within the reader,

"This person isn't just knowledgeable about one thing by chance."
"They have a very deep understanding of this topic."
"Their other articles are easy to understand, too."
"I bet I could learn something more concrete from their paid articles."

That is how the impression changes.

[The purpose of increasing the number of articles is not to boast about quantity.]

[It is to help readers deepen their understanding of you from different angles.]

This is the meaning behind having people read free notes before paid notes.

If you want to create a flow of traffic, place a "next path" within your articles.

After you finish writing a free article,

"That's all."
"Thank you for reading until the end."

Do you end it with these?

As a piece of writing, it is very clean. The summary is also polite. And the reader leaves just like that.

It is a masterful closing procedure.

At the end of the article, please guide the reader to content they will want to know next. After reading this article, what questions remain? Place one related article that answers those questions.

For example, if it is an article explaining "the reasons why notes don't sell," the reader might next be curious about "then, how do I gather readers from outside of note?"

In that case, connect it as follows.

Place the related article below this.

[Do not just place a link; also include the reason why they should read it next.]

This is the difference between a mere link and a path that leads the reader forward.

Let's use note's embedding feature.

On note, you can display other note articles as article cards by pasting their URLs into the body of your text.

Since the title and header image are visible, it is easier to convey what can be read next compared to a text-only link.

It is simple to use.

1. Copy the URL of the related article.
2. Click the plus icon on the edit screen and select "Embed".
3. Paste the copied URL.
4. Change the paragraph and confirm the card display.

With this, you have created an entrance to your related article.

However, there is one thing to note here.

You placed the card.

Yes, the lead is complete.

……That is not the case.

Do not just leave the embedded card there.

An embedded card is an entrance to the next article. However, even if there is an entrance, readers will not move if they do not understand "why they should go there now."

Right before the card, please add a brief note about:

・What you will learn by reading this article
・How it connects to the current article
・Who should read it

Please add a word about these.

For example,

Place the related article card below this.

If it is just a card, it is just "Here is another one." But with an introductory sentence, the reader can understand "the reason why they should continue reading this now."

【The embedded card is the path to the next article.】

【The introductory sentence is the reason to follow that path.】

Only when both are in place does the circulation of readers begin.

Which articles should you link?

When choosing related articles, don't just place similar ones at random; think about the questions that remain after reading the current article.

The following three types are the easiest to connect:

[Articles that supplement the premises of the current article]

These are articles that are helpful to know before understanding the content of the current one.

[Articles that deepen the current article]

These are articles that explain the concepts touched upon here in more detail from a different angle.

[Articles that explain the next steps]

These are articles that tell people who have understood the current content what they should do next.

For example, if you have an article explaining the importance of awareness, you can link it to '5 Posting Patterns to Expand Awareness' next.

For those who have read the 'Posting Patterns' article, you can guide them to 'How to Get Readers to Move from Posts to Your Profile'.

Pass the continuation of the current topic to the next article.

If you think with this mindset, you will create a natural flow of traffic.

Don't link articles with weak relevance just because they are popular

Since you are going to the trouble of placing related articles, you might be tempted to guide readers to your most-read article.

However, if it has little to do with the current content, readers won't click.

Imagine reading about selling on note, and suddenly a recommended breakfast recipe appears.

The article is popular. The fried egg looks beautiful, too.

But this is not the time for that.

[Increasing traffic is not just about showing many articles.]

[It is about showing a natural next step while the reader's interest is still high.]

A turtle in a tank swims in circles, but it is not being thrown into a completely different tank every time.

Within the same theme, let them deepen their understanding little by little.

Links have different jobs in the middle of an article versus at the end.

Related articles can be placed not only at the end of an article but also in the middle of the text. However, please separate their roles.

Links placed in the middle of an article are used when prerequisite knowledge or supplementary explanations are needed.

Links placed at the end of an article are used for those who have understood the current content to move on to the next step.

The links in the middle are a 'path to help understanding.' The links at the end are a 'path to move forward.'

Do not send readers to just any article; guide them to the content they need at that moment.

3 things you can check for free today

First, open one of your free articles. Then, check the following three things.

[1. Is there an article to read next at the end of the post?]

If there is nothing, the reader will leave there. They will be satisfied and leave the store cleanly.

[2. Is the reason to read written before the link?]

With just a URL or a card, they won't know 'why they should read this now.' Add a word or two about what they will learn in the next article.

[3. Does the current article connect naturally to the linked article?]

Choose an article not because it is popular, but because it answers the reader's next question.

You don't need to build a complex system from the start.

[Connect one article to one related article.]

Start by creating one or two paths to follow. Let's begin here.

The goal of site navigation is not to increase page views.

When you hear "increase navigation rate," it might sound like a strategy to just get people to read as many articles as possible.

However, the goal is not to spin readers around in a tank until they get dizzy.

Every time they move to another article,

"So this is how I should think about this problem," "This person isn't just talking about surface-level things," "The other articles are easy to understand too," "I want to read a bit more deeply."

The goal is to have them deepen their understanding and trust.

[Navigation is not about confusing the reader.]

[It is about guiding the reader to the next step while they are convinced.]

Instead of just showing the number of articles, provide the articles that the current reader needs, one by one.

Whether it's e-commerce or social media, the concept is the same.

In e-commerce, you don't just show one product and end it; you connect them to related products, comparison products, rankings, features, and the store homepage.

The more customers browse the store, the more they understand the product differences, selection, expertise, and the store's reliability.

It's the same on social media. You don't end with just one post; you get them to move on to your profile, past posts, and free articles.

Even if the medium is different, the way of thinking does not change.

[Do not try to convey all your appeal at once to someone who has visited you once.]

[Have them understand you little by little through multiple touchpoints.]

This is what we mean by navigation in marketing.

You don't need to pack everything—specialized knowledge, personality, achievements, product descriptions, sales pitches, and even your life story—into a single article.

The article will become overloaded.

Leave a little work for the next article, too.

A suggestion from the turtle

Yesterday, I talked about free external traffic generation using Threads to meet readers from outside of note.

Today, I'm talking about how to get readers who have come to your free note to read your other articles as well.

Neither of these costs any advertising money.

Get them to know you on Threads. Get them to come to your free note. Get them to read related articles. Through that process, let them get to know your way of thinking, your expertise, and your personality.

And beyond that accumulation,

"If it's this person's article, I want to read it more deeply."

That feeling is born.

First, open one of your free articles today.

At the end of the article, is there a path for the reader to move on to next? Are there embedded cards for related articles? Is the reason to read those cards explained in the text?

If there is nothing, the reader will leave right there.

They will be satisfied with the content and leave cleanly.

What a waste! If they are satisfied, let's get them to read one more.

[Free articles are places for people to experience your charm.]

[Embedded links are paths to get them to know that charm even better.]

Start by going from one article to another.

Like a turtle, get them to go around and around.

However, I won't let you get lost.

This is a promise from Kame.