There is no denying the fact that over the past few years, OnePlus has become much more ambitious. At the beginning, the company competed solely in the affordable flagship space, with the OnePlus One being one of the cheapest flagships in 2014. With each new device generation, OnePlus has been confident and audacious enough to increase the pricing of its products. In 2019, such ambitions reached their logical conclusion when the company released the OnePlus 7 Pro with a significant price increase. The phone was said to be its first true high-end flagship, capable of competing with top-tier flagships from established device makers. The OnePlus 7 Pro and its incremental successor, the OnePlus 7T Pro, no longer restricted themselves to competing in the affordable flagship segment. Instead, they took the fight to Samsung, Huawei, Apple, and Google. OnePlus continues to enjoy great mind share in the premium smartphone market. To ensure its competitive market position, the company has shown that it's not afraid of trying out new things. Case in point: the OnePlus Concept One.
OnePlus will let you see its Concept One phone in-person in 10 cities
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