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TikTok and ATP expand partnership through TikTok GamePlan, deepening fan engagement while growing its “On Tour With” creator program to more events worldwide.TikTok and ATP announced today an expansion of their global content partnership, utilizing TikTok GamePlan to deepen fan engagement, amplify player‑led storytelling and connect tennis fans more closely to the sport.The announcement follows last year's successful partnership that connected fans worldwide across in-app activity, elevated content, and engagement with creators. The effort saw an increase in tennis fandom on TikTok, with posts under #tennis increasing more than 25% during 2025. With this renewed partnership, the ATP and TikTok will work together to unlock new ways for fans to discover players, tournaments, and key moments across the ATP Tour, transforming tennis content into meaningful fan experiences that drive tune‑in and long‑term fandom.In 2026, the ATP hub, powered by TikTok GamePlan — a comprehensive product suite that allows sports teams, leagues, and broadcasters to drive discovery, deepen engagement, and deliver real business results — will expand to cover all nine ATP Masters 1000 events and the Nitto ATP Finals, creating an all-in-one destination for fan content within the app, evolving into an always-on feature that follows the season’s storylines, including the Official PIF ATP Rankings.Since the partnership first started, the number of top 100 players on TikTok has nearly doubled. Additionally, the ATP and TikTok will continue to champion authentic, player-first storytelling by providing platform education to players, including the 2025 year-end No.1 Carlos Alcaraz (@carlosalcaraz), new TikTok creator Ethan Quinn (@ethanqu1nn), and rising star Zizou Bergs (@zizoubergs).Building on its debut at the 2025 Nitto ATP Finals, the ‘On Tour With’ creator program will also expand in 2026 to cover all ATP Masters 1000 and select ATP 500 events. The initiative brings creators behind-the-scenes at ATP’s marquee events, with access to content opportunities across media days with players and practice sessions, providing their audiences with a unique experience of the Tour. Twelve creators have already participated in the program across BNP Paribas Open in Indian Wells, Miami Open, Rolex Monte-Carlo Masters, Mutua Madrid Open and Internazionali BNL d'Italia.Andrew Walker, ATP Senior Vice President, Brand & Marketing, said, “TikTok has become a powerful destination for tennis culture and conversation. Through our partnership, we’re using these moments to empower our players, energize fans, and deepen engagement with our sport. TikTok GamePlan allows us to drive tune-in and long-term fan growth by tapping into second-screen behavior, creating a central hub where fans can follow the Tour across the season.”“TikTok is redefining how fans experience tennis, turning every moment into an opportunity for discovery, connection, and community," added Rollo Goldstaub, TikTok's Global Head of Sport, "Together with the ATP, we’re bringing fans closer to the energy of the Tour through authentic storytelling, athlete engagement, creator access, and a dynamic destination that celebrates tennis both on and off the court."...

Malcolm Todd’s new album invites fans to listen, create, and step deeper into the world of Do That AgainMalcolm Todd (@malcolmtodddd) is stepping into his next era on TikTok with the release of his highly anticipated new album Do That Again. Known for his genre-blending sound, sharp songwriting, and deeply engaged fan community, Malcolm has quickly become one of the platform’s breakout music voices.Originally released in April 2024, “Earrings” became a breakout hit for Malcolm Todd, sparking massive fan engagement on TikTok with more than 8M+ creations and 6B+ video views globally. The track is dominating the charts, reaching #1 across TikTok's US, Canada, and UK Viral Charts and recently peaking at #26 on the Billboard Hot 100. Its streaming momentum has the song currently sitting at #5 on Spotify's Top 50 - USA list and #9 on the Top 50 - Global list.Now, with the release of his latest album Do That Again, TikTok is bringing fans even closer to Malcolm and his music with a new exclusive in-app experience designed to celebrate the album launch and the creativity of his community. Beginning today, fans can enter Malcolm’s world, participate in challenges, and unlock surprises across the platform.Unlock Exclusive RewardsFans can complete a series of in-app missions inspired by Do That Again to unlock a limited-edition Malcolm Todd profile frame. As fans share the campaign, they'll also work towards a collective goal which will unlock an exclusive video from Malcolm himself!Explore Do That AgainBrowse the album tracklist, check out official videos, listen to tracks from Do That Again, and create TikToks using Malcolm's music. Fans can also explore a curated carousel of Malcolm's official videos and discover content inspired by the new album.Malcolm will also join Season 2 of TikTok In The Mix, the LIVE podcast interview series co-produced and sponsored by T-Mobile. The series features exclusive conversations with artists shaping today’s music culture, giving fans an inside look into the stories, inspirations, and creative process behind their latest projects. Malcolm’s episode will dive into the making of Do That Again and premiere live on Wednesday, June 24 at 6PM PT, followed by a re-stream on Friday, June 26 at 6PM PT.Malcolm has built a passionate and fast-growing community on TikTok, where fans have helped turn his music into viral moments and cultural conversation starters. With billions of views tied to “Earrings” alone, TikTok has become a key platform for fans to connect with Malcolm’s music, creativity, and evolving artistic journey. This new in-app experience further deepens that connection, giving fans new ways to listen, create, and participate in the Do That Again era together.Search “Malcolm Todd” or "Do That Again" on TikTok to get started. 🎵...

Community Fest is a summer-long series of educational workshops, in-app competitions, and community-building celebrations of LIVE creators and the fandoms they've built. Participating creators are able to learn how to grow their LIVE community through the Creator Academy, complete in-app missions to earn points while LIVE, and show support for their favorite creators during competitions like Match Mania.Beginning Thursday, June 11, emerging and established creators can participate in Community Fest in-app, competing to climb the ranks on daily leaderboards, and unlocking community growth milestones through each LIVE interaction. Now in its third year, Community Fest 2026 will wrap in August 2026 with in-person celebration events around the world.Creator Academy: Grow Together on TikTok LIVEWe're excited to introduce the Community Fest Creator Academy – an immersive global workshop series streamed on @tiktok_livefest and global LIVE accounts, including @tiktoklive_us, teaching emerging creators how to build a robust community through LIVE. Featuring creators from around the world, the series will spotlight their journeys on TikTok LIVE, including insights, strategies, and lessons that helped them grow. The curriculum will cover topics such as:LIVE 101: Build a strong foundation for going LIVE and discover key technical tips to get started.The Art of Connection: Learn to connect with your audience in the first five minutes and engage in real time.Building Your Community: Gain insight into how to leverage TikTok LIVE tools and campaigns to build a vibrant and dedicated audience.In the US, a lineup of featured TikTok LIVE creators will bring each session to life – sharing their unique experiences, growth journeys, and community-building strategies:@itsjasminewesley: Jasmine Wesley is a soulful bilingual singer whose heartfelt covers and original music have captured millions of listeners across TikTok, Spotify, and beyond. Blending English and Spanish with ease, her sound weaves together Latin, soul, and acoustic influences into something uniquely her own.@thetrapviolinist: Clejan is a violinist who blends classical training with hip-hop and trap, creating a bold, high-energy sound. He started playing at age three and was writing music by ten, building a unique style that has earned him an audience of over a million fans.@ventisfit: Venti, also known as ventisfit, is a creator and streamer who blends horror gameplay with sharp comedic reactions. He's built an engaged community through his hilarious commentary, chaotic attempts at character cosplays, and an authentic connection with his viewers.Be sure to tune in to Creator Academy LIVE on Wednesday, June 10 at 1:15pm PT on @tiktok_livefest and @tiktoklive_us to discover how to thrive on LIVE.Match ManiaMatch Mania is a global LIVE match tournament during Community Fest that brings creators from around the world together through friendly competition. Throughout the tournament, viewers can support their favorite creators, take part in exciting matches, and unlock opportunities to earn rewards. Match Mania will unfold across three stages, culminating in a global championship:Regional Qualifier: June 26 - July 2, 2026Group Stage: July 4 - July 7, 2026Global Finals: July 9 - July 11, 2026Through bracket-style rounds, eliminations, and LIVE match-ups across regions, participants can expand their communities, engage new audiences, and build meaningful connections across the global LIVE community.TikTok LIVE: A Stage for Growth & DiscoveryIn 2025, over two million creators participated in Community Fest. Across all stages of their LIVE journey, creators celebrated the power of growing together and fostered new opportunities for discovery and collaboration.On TikTok LIVE, every LIVE is an opportunity for creators and communities to come together, discover something new, and explore endless possibilities. #CommunityFest2026 #MakeLIVECount...