When you provide your email address to companies or visit companies' websites, you may be shown their products or similar offerings through LinkedIn ads.
How businesses and websites can use Off-LinkedIn data to target advertising through LinkedIn
Last updated: 8 months agoAdvertisers may collect and use off-LinkedIn data to better reach their target audiences on and off LinkedIn. This off-LinkedIn data may be contact information that you share with third parties or collected when you visit third-party websites.
Once collected, advertisers can include this information in their ad campaigns to define and reach a targeted, high-quality audience that is relevant to their business. Please note that LinkedIn does not tell these advertisers who you are.
Off-LinkedIn data from your interactions with businesses
Contact Targeting
Contact targeting is a LinkedIn Marketing Solutions feature that allows advertisers to upload lists of contacts to include as part of their target audience for ad campaigns. If you have already interacted with a company and provided them with your name or contact information (e.g. to sign-up for a newsletter or webinar), they may include you in a target audience for a LinkedIn ad campaign using contact targeting.
Data Integration
Another way advertisers can include contacts in a LinkedIn ad campaign is through data integration with a third-party contact management platform. If an advertiser uses a contact management platform, they may integrate the data collected there with their LinkedIn ad campaign. Please note that with both contact targeting lists and data integrations, LinkedIn only receives hashed contact information from third parties. By applying hashing algorithms to the email addresses or other contacts, the text is rendered unreadable (in other words, LinkedIn does not keep new contact information about its members or anyone else), but it can be used to map advertisers' lists of users to LinkedIn members in order to serve them relevant ads.
LinkedIn doesn't disclose to the advertiser the members who see the ads. LinkedIn only provides aggregated data regarding the ad performance.
Third-party data from your interactions with websites
Website Retargeting
Advertisers can also use off-LinkedIn data from their own company websites for LinkedIn ad campaigns if they enable the LinkedIn Insight Tag on their website. The Insight Tag is JavaScript code that tracks visits of LinkedIn members on third-party sites where the tag is enabled. Advertisers can then use this information about their website visitors to understand their site professional demographics, measure the effectiveness of their ad campaigns, and they can include their website visitors in audiences for their ad campaigns.
Just like with contact targeting, LinkedIn does not identify individual members to advertisers using website retargeting and only reports site professional demographics and ad performance in the aggregate. Also, LinkedIn itself removes members’ direct identifiers within seven days in order to make the data pseudonymous. This remaining, pseudonymized data is then deleted within 180 days.
Outside of the Designated Countries and the UK, LinkedIn also receives data from its affiliate, Microsoft, about activity on their and their advertisers’ sites and apps, including through use of technology similar to the LinkedIn Insight Tag. LinkedIn can use this information to improve its ability to reach an advertiser’s target audience as well as to improve ad performance and provide aggregate reports about advertising campaign performance to advertisers.
What controls do I have as a LinkedIn member regarding the use of my data?
You can opt out from advertisers using third-party data to target you on LinkedIn by changing your LinkedIn advertising settings.
In the Off LinkedIn data section of the advertising section of LinkedIn settings, you can change your preferences for the use of off-LinkedIn data to target you:
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Go to the Advertising data section of your LinkedIn settings.
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Click the arrow icon to the right of Data from others for ads.
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Click the toggle to Off.
Please note that preventing the use of off-LinkedIn data will not opt you out of receiving advertising. If you opt out of the use of off-LinkedIn data, the ads you see may be less relevant to your interests.
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The first step when you select your ad set settings is to choose a marketing objective. An objective is the goal you’d like to achieve with your ad set. Ad sets are optimized for delivery to people most likely to take the action you want based on the objective you select. Each objective offers ad formats and bidding strategies that align with the goals of that objective.
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LinkedIn ads help you reach the world's largest professional community across a range of formates and platforms.
As a members-first platform, we aim to show ads that are relevant and useful to our members. To support this, you can define your target audience using specific professional attributes, helping you deliver content to the people most likely to engage with your message.
We are a members-first organization and believe that when you see ads on LinkedIn, they should be useful and interesting to you. Our marketing solutions allow advertisers to select specific characteristics to help them reach their ideal audience. The ads you see on LinkedIn are then targeted to provide content relevant to you. -
To use Google Tag Manager as your tag management system, you’ll need to add the LinkedIn InsightTag 2.0.
To add the LinkedIn InsightTag 2.0 to Google Tag Manager:
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Go to tagmanager.google.com and sign in.
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Select your account and your container.
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In the New Tag box, click Add a new tag.
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Click Tag Configuration, then select Discover more tag types in the Community Template Gallery.
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If an ad or Lead Gen Form’s status is listed as Rejected in Campaign Manager, it means that our team reviewed your ad and found the content, landing page, or form to be in violation of our Advertising Policies.
View the reason an ad or Lead Gen Form is not approved
You can view the reason the ad or Lead Gen Form was not approved by reviewing one of the following:
The rejection notice page shares details about why your ad or form was not approved, a link to edit your ad or form, and an option to submit an appeal if you believe your ad or form already aligns with our Advertising Policies.
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As an ad account’s billing admin, you can add or change the credit card used for LinkedIn Ads payments from your ad account’s Billing page.
Considerations before you update your credit card information
- Only the ad account billing admin can add or update credit card information.
- If the current billing admin is unavailable, another account manager can assign a different billing admin.
- Credit card information must be re-added after a billing admin change.
- If your ad account is on hold due to a failed charge, the billing admin should reach out to the financial institution for more information.
- Once the issue is resolved, you should re-add your card information or add an alternate credit card.
- Learn more about removing the hold status from a LinkedIn Ads account.
- Only the ad account billing admin can add or update credit card information.