Digital Marketing
21k+ interested Geeks
-1669185704.svg)
Explore the dynamic world of Digital Marketing with our comprehensive course, delving into essential platforms and strategies. Learn SEO, SEM, Social Media, Content Marketing, and more, while mastering tools like Google Analytics and Facebook Ads to propel your marketing career forward.
10 Weeks
Course Overview
Key Highlights:
- Comprehensive 10-week course covering Digital Marketing from Basic to Advanced.
- Hands-on experience with real-life projects and case studies
- Industry-recognized certificate upon completion
- Supplementary articles, quizzes, and contests for enhanced learning
- Practical application with essential tools like Google Analytics, SEO, and Social Media Management platforms
- Specialized topics, emerging technologies, ChatGPT session, case studies, and final project presentation for comprehensive learning.
Read more
Course Content
01Week 1: Introduction to Digital Marketing & Fundamentals of Marketing
Introduction to Digital Marketing & Marketing Technology
- Overview of Digital Marketing Landscape
- Evolution of Digital Marketing
- Key Components of Digital Marketing Ecosystem
- Different Digital Marketing Channels and Platforms
- Importance of Succeeding in Digital Marketing
- Role of Technology in Marketing
- SMART Framework for Goal Setting
- Emerging Trends in Digital Marketing Technology
Fundamentals of Marketing
- Introduction to Marketing Concepts
- Segmentation, Targeting, and Positioning (STP)
- Marketing Management through the 4Ps
- Branding and Brand Equity Models with Examples
02Week 2: Digital Marketing Channels
Digital Marketing Channels & Metrics
- Overview of Digital Marketing Channels and Metrics
- Introduction to Digital Media Metrics
- Understanding Digital Marketing Metrics at Different Funnel Stages
- Case Study: Analyzing Protinex's Digital Marketing Strategy
SEO and Web Optimization
- Designing and Building a Web Presence
- Elements and Design Principles of Websites
- SEO Basics and Keyword Strategy
- Conducting an SEO Audit
- Content Optimization for SEO
- Future Trends in SEO: Video, Voice, Mobile, Local
03Week 3: Social Media Marketing & Remarketing Strategies
Social Media Marketing (SMM)
- Introduction to Social Media Platforms
- Developing a Social Media Strategy
- Paid and Organic Social Media Execution Strategies
- Measuring Social Media Performance and Online Reputation Management
Remarketing Strategies
- Implementing Remarketing with Google Analytics, Facebook Ads, and Mobile Ads
- Case Study: Successful Remarketing Campaigns
04Week 4: Search Engine Marketing & Email Marketing
Search Engine Marketing (SEM)
- Introduction to SEM and Keyword Planning
- SEM Campaign Setup, Budgeting, and Conversion Tracking
- SEM Metrics and Performance Analysis
- Case Studies: SEM Strategies of Salesforce and Uber
Email Marketing
- Creating Email Campaigns and Designing Emails
- Email Marketing Guidelines and Best Practices
- Email Marketing Analysis and Optimization
Read more
What you will learn
What you will learn
- Master Digital Marketing fundamentals.
- Explore Marketing basics: segmentation, branding.
- Analyze Digital Marketing channels & metrics.
- Learn SEO, Social Media, SEM strategies.
- Develop effective campaigns: email, content.
- Understand IMC, web analytics & advanced topics.
Pricing
Frequently Asked Questions
01
Is there any number to contact for query?
02
Do I have to pay anything after registration?
03
How long will the course content be available for?
04
Where can I find the schedule of the Live Classes?
05