olympics

International Olympic Committee, Saudi Olympic and Paralympic Committee, and Esports World Foundation "mutually agree" to end partnership following internal review

Firms to launch "co-branded merchandise programme" centered around Sonic the Hedgehog franchise

The IOC exiting its very fruitful licensing deal with Nintendo and Sega to pursue an NFT dead-end is an object lesson

This is the first Olympics without a Nintendo and Sega game tie-in since 2007

The IOC and the National Olympic Committee of Saudi Arabia have entered a 12-year partnership to host the games

IOC president commissions study for event's creation

The announcement was made during the 42nd Olympic Council of Asia General Assembly