If your tag status shows as "Inactive," "Unverified," or "Needs Attention," or if you're not seeing your conversions, go to troubleshooting conversion tracking status.
If you're experiencing issues with your tag, consider the following troubleshooting steps:
- Verify implementation: Use Google Tag Assistant to perform a test conversion and ensure your tags (Google Tag Manager or Google Analytics) are firing correctly.
- Check status and optimization: In Goals > Conversions > Summary, ensure conversion actions are set to "Primary" and that you have accepted any necessary Terms of Service for features like "Enhanced Conversions."
- Adjust thresholds for call tracking: If you use call tracking, ensure that call reporting is turned enabled in your account settings and verify the minimum call length. If the threshold is set too high, short calls won't count as conversions.
- For Google Tag Manager, read Troubleshoot issues and confirm that the Conversion Linker tag is set up correctly.
- Verify the placement and firing of the tags on your website.
- Contact your web developer for assistance with implementing or troubleshooting the conversion tracking code.
Note: If you're not seeing your conversions, the tag may not have been set up properly, or you haven't had enough volume yet. To fix issues with volume, you can increase your bids or budgets, or wait for volume to accumulate. Additionally, keep the following reporting factors in mind:
- Account for latency: Reporting can take 3-24 hours to update.
- Understand attribution: Google Ads attributes conversions to the date of the click, which may cause discrepancies with other platforms. If you notice decimal values (fractional conversions), this is expected behavior from the data-driven attribution model.
