This cancellation policy applies to all Reservation campaigns and inventory booked in Google Ads and Display & Video 360.
Changes to and removal of Reservation campaigns, including those made close to booked start dates, can impact our ability to provide a high level of service to you. We may limit or otherwise change your access to Reservation, including the campaigns you booked, if we detect misuse, disruptive, abusive, or unfair behaviors, including but not limited to the following:
- Removing campaigns within 14 days of the booked start date
- Large budget decreases
- Campaigns that aren't eligible to serve within 4 days of the booked start date
- Booking and not using significant amounts of inventory
- Pausing campaigns after they've started, removing campaigns, or any activity that causes disruption in serving the campaign
For Cost per Hour (CPH) Masthead campaigns, the following conditions apply in addition to those listed above:
- Removing campaigns within 24 hours of the campaign start time is not allowed and will be billed in full. This includes deleting campaigns or leaving them unservable due to any unresolved issues related to the creatives.
Violations of this policy, or other Google Ads policies applicable to Reservation, may result in removal from access to any special or beta programs in which you participate, suspension or removal of your Reservation campaigns, or restrictions on your ability to book, change or remove campaigns. These policy violation results may also lead to you being charged for a percentage of your booked campaign spend even if the campaign doesn’t serve.
Related links
- Google Ads: Set up a reservation video campaign
- Display & Video 360: YouTube Programmatic Guaranteed via instant deals