To ensure that ads on the Google Ad Network uphold high editorial and professional standards, Google Ads only allows ads, assets, and destinations that are clear, easy to interact with, and relevant to users.
Learn more about the Editorial policy.
On this page
About the policy
Some types of non-standard punctuation and symbols are allowed in certain circumstances. You’re required to request a review to use any of these kinds of punctuation or symbols:
- Trademarks, brand names, or product names that use non-standard punctuation or symbols consistently in the ad’s destination can be approved for use in ads.
- Symbols used in commonly acceptable ways are allowed
Examples (non-exhaustive):
- Using an asterisk for star ratings, like "5* hotel"
- Using an asterisk to indicate that legally required conditions apply
The following is not allowed:
Punctuation or symbols that aren’t used correctly or for their intended purpose
Examples (non-exhaustive):
- Punctuation or symbols repeated consecutively, like "flowers!!"
- Symbols, numbers, and letters that don't adhere to their true meaning or purpose, like "f1owers" or "fl@wers"
- Non-standard use of superscripts, like "flowers"
- Non-standard symbols or characters like bullet points or asterisks, like "*flowers*"
- Excessive or gimmicky use of numbers, symbols, or punctuation, like "F.L.O.W.E.R.S."
Examples (non-exhaustive):
- Emoji
- Single-byte katakana
Options to fix
If this policy is affecting your ad, review your options to fix below.
Edit your ads to comply with this policy
- Go to Ads within the Campaigns menu
.
- Hover over the ad or asset and select Edit.
- Edit the ad or asset so that it complies with the policy.
- Select Save. Your ad or asset will be automatically re-reviewed, which typically takes 24-48 hours. Check the ad’s status in the “Ads & assets” page for updates.
Your ad will be automatically reviewed again. To check the ad or asset status, review the “Status” column. If you hover over each status, you’ll notice a more detailed explanation of what the status means.
Learn more about how to Fix a disapproved ad or appeal a policy decision.
Appeal policy decision
If you believe there’s been an error and that you haven’t violated Google Ads' policies, appeal the policy decision directly from your Google Ads account to request a review. If the review determines that your ads are compliant, they can run again. If you aren't able to fix these violations or choose not to, remove your ad to help prevent your account from becoming suspended in the future for repeated policy violations.