Regarding the production progress of 'The Complete Guide to Sales Promotion for Small Businesses in the AI Era Ver.02'
Regarding the production progress of 'The Complete Guide to Sales Promotion for Small Businesses in the AI Era Ver.02'
I am currently working on the production of 'The Complete Guide to Sales Promotion for Small Businesses in the AI Era Ver.02'.
This Ver.02 is not just a simple update with added text.
In previous versions of the Complete Guide, I organized methods to connect Google Maps, Instagram, LINE, POP, and note in a unified flow, integrating sales floors with outreach.
From there, Ver.02 takes it a step further.
It goes beyond just how to create content for outreach.
What should you observe?
Which products should you move?
What should be your signature product?
How do you read customer hesitation?
How do you connect POP, LINE, Instagram, note, in-store flyers, and ZINEs?
Who, when, what, and how should they improve?
When things aren't going well, where should you look to diagnose the problem?
I am rebuilding this into a more practical sales promotion operations manual that includes these aspects for use on the front lines.
To be honest, the volume is becoming larger than I initially expected.
Because I am trying to include perspectives I use in my own actual work, as well as observations on the sales floor, product selection, sales promotion design, how to use AI effectively, and creating ledgers for on-site operations, the content has become quite practical.
As a result, it is taking a little more time to complete.
However, rather than rushing to finish a thin version, I want to make it something that small businesses, sole proprietors, small company owners, local store managers, and department heads can actually use in their own workplaces.
Moving from a textbook to read, to a sales promotion operations manual to run on the front lines.
I am very conscious of that in this Ver.02.
Currently, the content I plan to add includes, for example, the following:
Observation techniques
Signature product design
Sales promotion product selection design
Revised product observation sheet
Customer psychology sheet
Fan acquisition mini-magazine/original ZINE design
How to create original in-store hand-distributed promotional flyers
On-site operation ledger
Tasks to delegate to AI vs. tasks for humans
Observation of failure structures
Expression risk check
Separate sheet collection
It is increasing quite a bit.
And I plan to not only increase the number of items but also organize how to actually use them, how to implement them on the front lines, and how to pass them to AI to connect them to practical work.
Therefore, after Ver.02 is completed, it is expected that not only the volume of content but also its practicality will increase significantly.
Along with this, a price revision is also planned.
This time, there is a possibility that it will be a very significant update.
Those who have already purchased it will be able to read the updated content as well.
In other words, the earlier you purchase it, the more you will benefit, including future additions.
If you are even slightly interested in 'The Complete Guide to Sales Promotion for Small Businesses in the AI Era', I think it is best to get it now before the price revision.
Of course, I do not mean to rush you unnecessarily.
However, this Ver.02 is planned to grow significantly from what was initially released.
I will include content that goes beyond just creating posts, covering how to look at products, look at sales floors, observe customer hesitation, and implement improvements on-site.
While I work toward completion, I will gradually share insights that emerge during production, thoughts on sales promotion design, and perspectives that can be used on-site via note.
I would be happy if you could enjoy those articles while waiting for the completion of Ver.02.
Sales promotion for small businesses cannot be sustained with flashy techniques alone.
What is important is observing the products.
Reading customer hesitation.
Connecting the sales floor with your messaging.
And making it into a form that can be managed on-site without strain.
As a teaching material for that purpose, I will thoroughly develop 'The Complete Guide to Sales Promotion for Small Businesses in the AI Era Ver.02'.
It will take a little more time until completion, but I appreciate your continued support.
'The Complete Guide to Sales Promotion for Small Businesses in the AI Era'
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