Interior Brand | Brand Story Writing Example

Once upon a time,
when I was a child, I used to collect stickers.

One by one,
I would peel them off carefully,
and stick them on cautiously.

In a quiet moment,
I would open my notebook,
and gaze at them in delight.

I would touch them with my fingers to make sure they were real.

The puffy, sparkly ones were special.

"Hey, let me see."
Shaking her soft hair,
she would peek in.

"Hehe, it's a secret."

My favorites were kept hidden,
tucked away close to my heart.

They never appeared at "trading sessions,"
they were my own personal treasures.


Time flew by in an instant,
and now, in the early night, I am in bed.

While keeping warm
against my daughter's cozy, warm body,
I enjoy my own quiet time.

I happened to see a website.

Warm colors,
forms that make my heart flutter.

My fingers stop.

My heart skipped a beat.

Without a second thought, smoothly,
I tap "share."

I'm sure she will like it too.

It hasn't changed even now,
this feeling of collecting things I love.

It's different from back then now,
these are treasures I want to show everyone.

This text is an example of how to put the "thoughts" of a brand or lifestyle into words as a story. (For SNS posts, brand columns, feature pages, LPs, etc.)

It is intended for daily necessities that stay close to your life, such as Nordic interior goods, ceramic objects, glass lighting, and wooden clocks.


Consultations on creating text that stays close to your life
are summarized in this article.